Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift.

Keeping up with the latest marketing trends isn’t always easy. But, to succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it’s vital to stay ahead of them.

Fortunately, I gathered all the information you need on the latest marketing trends — straight from industry experts and HubSpot’s survey of 1,400+ global marketing professionals — and crafted this guide just for you.

Let’s take a deep dive into marketing trends for 2024, shall we?