Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. 

As a content creator, I’ve found the most common question other creators in my circle ask is, “How do I collaborate with brands?”

And it makes sense that it’s top of mind for so many creatives since brand deals are among the primary sources of income for podcasters, influencers, YouTubers, streamers, and more.

So, how can a content creator secure a collaboration with a brand? Where do you find these brands? And how do you know you‘re ready? Though I am a creator, I’m more of a hobbyist.

So, I don’t have much personal experience navigating brand deals.

However, I spoke with seasoned creators within HubSpot’s network with experience working with brands. Keep reading to learn everything you need to know about collaborating with brands as a creator, according to the experts.

What is a brand collaboration?

When should you seek brand collaborations?

How to Find Brand Collaborations