Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering.

Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche.

Similarly, there is a ton of value beyond popular content keywords, and savvy marketers know that the best optimization brings in the right customers — qualified leads primed for conversion.

Thoughtfully chosen long-tail keywords deliver choosy shoppers like me past the flashy and popular front-page products because we’re looking for something more precise. I know I’ll be excited to buy it immediately — when I find it.

Let’s dive into this strategy, look at some long tail marketing examples, and then explore how this idea applies beautifully to content marketing.