2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine.

Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences.

This guide will explore 11 examples of real brands using AI in 2023 and beyond.