Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher.

But here‘s the catch: AI isn’t just about algorithms and automation. It‘s about creating genuine, transparent connections. Just as we craft compelling stories for our brands, it’s time to understand our AI‘s narrative. If you’re nodding along, thinking, “Absolutely, but where do I start?” you’re in the right place.