Like many others, I get dozens of emails a day.
If the subject line’s irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it wasn’t worth my time.
If you’re a marketer, you want to avoid scrolling and unsubscribes at all costs. If your email goes unopened because your messaging missed your target, was the content you created within it even worth it?
To effectively engage and convert potential customers, you need to leverage behavioral targeting tools that enable you to deliver personalized and relevant messaging to your unique audience segments.
Fortunately, there’s a wide range of tools available that can help you meet your audiences where they are. Below, we’ll explore some of the top behavioral targeting tools that can level up your marketing strategy.