As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally.

Furthermore, the video-based social app is top-rated among Gen-Z and millennials.

While TikTok’s usage among marketers has increased by 15% YoY, some marketers are still figuring out how to generate leads on the platform.

Fortunately, I have much experience using TikTok as a social media fanatic and marketer. Here’s everything you need to know about lead generation on TikTok. But first — why use TikTok for lead generation at all?