I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends.

As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there’s a much simpler method — scanning my inbox.

I subscribe to a ridiculous amount of email lists, and while seeing 54,188 (and counting) unread emails on my phone is a little hair-raising, it provides a large pool of emails to draw from to find trends that stick out.

So, without further ado (and probably a little judgment), we’re going through my inbox to spot trends marketers need to know going into 2024.