There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads.

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they’re doing it because online advertising, when done right, delivers outstanding results.

On the other hand, if you’re not careful, it can feel like flushing your $$ down the digital drain. And it’s even more important today, considering the ever-evolving online advertising landscape, all thanks to new platforms, ad types, and targeting capabilities popping up all the time.