Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example.

If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales.

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers.

What is a call-to-action?
How to Write a Call-to-Action