To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it.

If you‘re a business owner, you probably found this article because you want to learn how to send a press release that will boost your brand’s visibility and generate press coverage.

Fortunately, you’ve come to the right place. Keep reading to learn how to create, pitch, and distribute a press release for optimal brand awareness.