Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes.

But I’m going to say it loud and proud — “Not all link bait is bad!” There is a right and wrong way to use link bait, and, when done correctly, marketers can drive more traffic to their content without alienating their audience

Here, we’ll cover what link baiting entails, its benefits, and how to do it the right way. Let’s dive in.