LinkedIn is a highly valuable tool for networking with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a useful inbound marketing platform.

It might seem a little bit intimidating. You have enough on your plate; do you really need to figure out another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

That’s because LinkedIn has a powerful ad platform. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, X, or Google, consider yourself lucky — you can add LinkedIn to that list, too.

This is especially easy to do if you’re using the HubSpot ads tool.