Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. Now, it’s easy to learn how to take good photos with your phone — no fancy cameras or desktop editing software required.

Brands are catching on, too — these kinds of visuals remain important to marketing. But make no mistake: Taking a stunning photo on your smartphone isn’t as simple as pointing and shooting. There are plenty of bad smartphone photos out there — I’m sure you’ve seen at least a few.