Email marketing has come a long way in the past few years. More than 306 billion emails are sent and received each day. How can you write something that stands out?

The exciting aspect of that is that simplicity cuts through the noise. A well-written, plain-text email can perform just as well (if not better) than a highly-designed email with tons of bells and whistles.

In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening your messages. Or worse, they’ll unsubscribe.