Inbound marketing is about providing unique, standalone value via content to your prospects. It’s a “show, don’t-tell” methodology: I will show you that my brand is empathetic, helpful, and trustworthy, rather than simply telling you it is.
But what about a world in which people don’t turn to your brand anymore to find content … They turn to AI?
The marketing industry is changing rapidly as a result of AI, and with any change, it’s normal to question the status quo: Will the traditional inbound marketing playbook continue to triumph in a post-AI world?
Inbound marketing isn’t going anywhere, but it is changing as a result of AI. Here, let’s dive into some changes marketers’ can expect to see when it comes to inbound marketing and AI over the next few years.