Multivariate Testing: How It Differs From A/B Testing

There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which titles perform better. 

There’s also no end to the type of test you can run, but two players take center stage: A/B and multivariate testing. Is there a huge difference between them, though? And will my results be affected if I choose the wrong one?