There’s a lot of hype around ChatGPT and AI models like it. It can take a single prompt and transform it into an entirely new piece of content. It can research virtually any topic, and deliver its findings in the form of poetry, code, lyrics, and more.

And yet, when you fire up ChatGPT and feed it a prompt, it responds with something… far from perfect. It’s too broad, too long, too bland, or misses the mark entirely.

This often happens when we don’t know how to ask, in AI-terms, what we want. In other words, the output is only as good as the input. So, if you want to master AI, knowing how to write a good prompt is key.

Here, I spoke to HubSpot’s SEO team to understand the key elements of a good prompt, along with some helpful prompt writing tips and techniques.