To create a successful PR campaign, understand the company’s finances, market position, and goals.
Focus on the end result, not just what you put into it.
Define them by type and characteristics and sell your message to them.
It outlines your key messages and themes and provides a roadmap for your plan.
Tactics will help put each strategy into action and help to achieve your goal.
Create a timeline focusing on important points including the start and finish times.
Knowing your budget will help you determine how much you can afford to spend.
Make the effectiveness of your PR campaign’s assessment realistic and specific.