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## Posts

- [10 AI your company needs to maximize their delivery](https://10bestpr.ca/2023/06/19/10-ai-your-company-needs-to-maximize-their-delivery/) - 10 AI your company needs to maximize their delivery As the world becomes increasingly reliant on technology, it’s essential for companies to embrace the latest advancements in artificial intelligence (AI) to stay ahead of the competition. Here are 10 AI technologies that your company needs to maximize its delivery and stay ahead of the curve: Predictive
- [6 websites you should try to learn more about marketing](https://10bestpr.ca/2023/06/19/6-websites-you-should-try-to-learn-more-about-marketing/) - 6 websites you should try to learn more about marketing CareerFoundry’s programs will teach you everything you need to get your first job in just around 5 months, even if you’re inexperienced.(https://careerfoundry.com/)Copyblogger will teach you how to succeed as a writer, connect with your target audience and inspire action. (https://copyblogger.com/)Coursera offers tons of content marketing
- [Tips for companies to be more eco friendly](https://10bestpr.ca/2023/06/19/tips-for-companies-to-be-more-eco-friendly/) - Tips for companies to be more eco friendly SAVE ENERGY by maximizing natural light, using light colors on walls, and installing motion-sensitive lights. In warm weather, open windows instead of using air conditioning.Reduce YOUR WEBSITE’s weight by removing unnecessary background codes and plugins. Use a GREEN ENERGY supplier to power your tech with sustainable energy from
- [Tips and tricks for marketing/PR strategy](https://10bestpr.ca/2023/06/19/tips-and-tricks-for-marketing-pr-strategy/) - Tips and tricks for marketing/PR strategy DEFINE THE SITUATION To create a successful PR campaign, understand the company’s finances, market position, and goals. YOUR OBJECTIVES Focus on the end result, not just what you put into it. IDENTIFY YOUR AUDIENCE Define them by type and characteristics and sell your message to them. STRATEGY IS THE
- [Tips for beginner YouTubers](https://10bestpr.ca/2023/06/19/tips-for-beginner-youtubers/) - Thinking of starting your career as a YouTuber but your friends and family told you it’s “no future”, huh? Well, you can prove them wrong by following these tips: Decide on your theme, whichever you feel the most and are comfy with. (for entertainment and escapism or educational or etc);Come up with a catchy (nick)name
- [Running TikTok campaigns with impact — missed opportunities that make all the difference](https://10bestpr.ca/2026/08/18/running-tiktok-campaigns-with-impact-missed-opportunities-that-make-all-the-difference/) - Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form, at a lower cost per lead. The campaign aimed and succeeded at going far beyond the vanity KPI of “people liked it.” It created
- [CRM for insurance companies: What it does and why it matters](https://10bestpr.ca/2026/08/17/crm-for-insurance-companies-what-it-does-and-why-it-matters/) - Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to manage customer relationships across the policy lifecycle, including follow-up, nurturing, customer service, and renewals.
- [Pardot alternatives: What B2B marketers are choosing now](https://10bestpr.ca/2026/08/14/pardot-alternatives-what-b2b-marketers-are-choosing-now/) - Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development has left many businesses looking for alternatives.
- [AI search performance KPIs every marketer should track](https://10bestpr.ca/2026/08/11/ai-search-performance-kpis-every-marketer-should-track/) - As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation.
- [Scrunch AI alternatives compared: Features, pricing, and fit [2026]](https://10bestpr.ca/2026/08/13/scrunch-ai-alternatives-compared-features-pricing-and-fit-2026/) - If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers. Optimization tools add recommendations, content briefs, or workflows that help teams act on those findings.
- [Ahrefs Brand Radar alternatives for marketing teams](https://10bestpr.ca/2026/08/13/ahrefs-brand-radar-alternatives-for-marketing-teams/) - G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and answer engines mention, cite, and recommend brands.
- [Top B2B SEO tools that actually grow your pipeline in 2026](https://10bestpr.ca/2026/08/12/top-b2b-seo-tools-that-actually-grow-your-pipeline-in-2026/) - The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors through AI-generated answers. A strong Google ranking still matters, but so does visibility in AI search, and B2B teams need traffic that’s actually likely to convert.
- [AI search visibility ROI: How to measure what matters (& ignore what doesn’t)](https://10bestpr.ca/2026/08/12/ai-search-visibility-roi-how-to-measure-what-matters-ignore-what-doesnt/) - As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix. But how do you know if your AI search efforts are even working?
- [The simple way to make your marketing claims 42.9% more believable](https://10bestpr.ca/2026/08/10/the-simple-way-to-make-your-marketing-claims-42-9-more-believable/) - A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems fake, but there’s good evidence
- [What is enterprise marketing automation? Features, platforms, and best practices](https://10bestpr.ca/2026/08/07/what-is-enterprise-marketing-automation-features-platforms-and-best-practices/) - Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a fragmented stack, this guide covers everything you need to make a confident decision.
- [HubSpot AEO vs. Ahrefs Brand Radar: Features compared [2026]](https://10bestpr.ca/2026/08/06/hubspot-aeo-vs-ahrefs-brand-radar-features-compared-2026/) - As more buyers skip search entirely and go straight to ChatGPT, Gemini, or Perplexity for recommendations, marketers are realizing they need a new kind of tool — one that shows them how their brand appears in AI answers and what to do about it. That’s what both HubSpot AEO and Ahrefs Brand Radar are built
- [Brand tracking tools for scaling companies](https://10bestpr.ca/2026/08/05/brand-tracking-tools-for-scaling-companies/) - Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also reveals AI share of voice and what you should improve to be cited more by LLMs.
- [What happened when 6.8m people were told real Monet art was AI](https://10bestpr.ca/2026/08/03/what-happened-when-6-8m-people-were-told-real-monet-art-was-ai/) - AI content is polarizing. When users spot that AI was used in art, backlash often follows. So, let’s run a quick experiment.
- [SEO tools marketers rely on (free & paid options)](https://10bestpr.ca/2026/07/29/seo-tools-marketers-rely-on-free-paid-options/) - SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers. In a HubSpot survey, 27% of marketers agreed that the biggest ROI channel of this year was the website, blog, and SEO.
- [Profound vs. Semrush AEO: What each tool actually does](https://10bestpr.ca/2026/07/30/profound-vs-semrush-aeo-what-each-tool-actually-does/) - Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re built for different teams with different goals. This post breaks down what each tool actually does, where they differ on engine coverage, prompt research, dashboards, and pricing, and how to decide which one fits your workflow.
- [HubSpot AEO vs. Otterly: Platform or standalone tool?](https://10bestpr.ca/2026/07/30/hubspot-aeo-vs-otterly-platform-or-standalone-tool/) - Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it? That’s the real difference between HubSpot AEO and
- [How AEO drives higher-intent site visitors than other channels](https://10bestpr.ca/2026/07/28/how-aeo-drives-higher-intent-site-visitors-than-other-channels/) - Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic from AEO makes up less than 1% of overall traffic but converts 3x-15x better than traditional search, according
- [HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?](https://10bestpr.ca/2026/07/28/hubspot-aeo-vs-rank-prompt-which-ai-visibility-tool-should-you-choose/) - AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a prospect even clicks.
- [AI SEO tools that fit your growth stack](https://10bestpr.ca/2026/07/27/ai-seo-tools-that-fit-your-growth-stack/) - AI SEO tools have matured quickly. What started as a novelty layer atop existing keyword tools has become a full-fledged category, helping improve everything from research to AI search visibility.
- [HubSpot AEO vs. Semrush AI Visibility: Which is right for your team?](https://10bestpr.ca/2026/07/27/hubspot-aeo-vs-semrush-ai-visibility-which-is-right-for-your-team/) - If you’re comparing HubSpot AEO vs Semrush AI Visibility Toolkit, I tested both for you as a marketing and AEO practitioner myself and will share my detailed review. To run the experiment, I used one of the niche websites in my portfolio (a golf website) that hasn’t yet been optimized for AI search. Below, you’ll
- [Which SEO tools are worth it for small businesses?](https://10bestpr.ca/2026/07/24/which-seo-tools-are-worth-it-for-small-businesses/) - There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the right tech stack that does everything they need to maintain a competitive edge in search, without breaking the bank.
- [Do backlinks matter for AEO (answer engine optimization)?](https://10bestpr.ca/2026/07/22/do-backlinks-matter-for-aeo-answer-engine-optimization/) - Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews become primary discovery surfaces, content and SEO teams are asking the right question: is there a relationship between backlinks and AEO, or
- [AI SEO tools small businesses actually use](https://10bestpr.ca/2026/07/22/ai-seo-tools-small-businesses-actually-use/) - AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are trying to figure out which AI tools are actually worth their time and which ones are necessary, especially when there is an abundance of tools promising to solve every problem imaginable. The good
- [SEO tools for SaaS: 13 best options to scale your content ops](https://10bestpr.ca/2026/07/21/seo-tools-for-saas-13-best-options-to-scale-your-content-ops/) - B2B SaaS businesses achieve an average ROI of 702% from SEO, yet most teams are still using a SaaS SEO tool stack built for a different era of search.
- [HubSpot AEO vs SE Ranking: Features, pricing, and fit](https://10bestpr.ca/2026/07/20/hubspot-aeo-vs-se-ranking-features-pricing-and-fit/) - You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your brand isn’t named in those answers, well, you may not even be a consideration.
- [The top content formats & types that earn AI search citations](https://10bestpr.ca/2026/07/20/the-top-content-formats-types-that-earn-ai-search-citations/) - There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather than just for a list of blue links.
- [Best enterprise rank tracking software for high-traffic websites](https://10bestpr.ca/2026/07/16/best-enterprise-rank-tracking-software-for-high-traffic-websites/) - The best enterprise rank-tracking software goes far beyond checking positions for a handful of keywords. At scale, it means monitoring millions of data points across devices, locations, and search features, including AI Overviews, featured snippets, and local packs. Then that intelligence is fed into dashboards, CRM workflows, and executive reports that drive action across large
- [Profound vs. Peec AI: Which AEO tool supports your growth strategy?](https://10bestpr.ca/2026/07/15/profound-vs-peec-ai-which-aeo-tool-supports-your-growth-strategy/) - According to McKinsey, 50% of consumers now use AI-powered search, and more than 70% rely on it to ask questions and gather information. This shift in search behavior means SEO leaders must evolve. Modern workflows need to incorporate Answer Engine Optimization (AEO) strategies so brands can not only rank on page one of Google, but
- [Best content optimization tools for ROI-focused teams](https://10bestpr.ca/2026/07/14/best-content-optimization-tools-for-roi-focused-teams/) - Organic search still delivers some of the strongest returns in marketing, and the right content optimization tools make it easier to capture.
- [Growth experimentation: A guide for growing marketing teams](https://10bestpr.ca/2026/07/09/growth-experimentation-a-guide-for-growing-marketing-teams/) - Growth experimentation is a structured approach to testing ideas across the full customer journey to discover what drives measurable business growth. Experiments improve channel-by-channel optimization as marketing teams push for measurable, repeatable growth under tight budgets.
- [What are semantic keywords? Here's how to find & use them](https://10bestpr.ca/2026/07/01/what-are-semantic-keywords-heres-how-to-find-use-them/) - Every content marketer seems to be asking the same question: Do semantic keywords still matter in SEO in 2026, especially now that AI engines influence traffic and buying decisions? Google processes more than 5 trillion searches annually. But content marketers should pay closer attention to how Google interprets those queries. Its algorithm no longer evaluates
- [How to track your brand’s presence in AI search](https://10bestpr.ca/2026/06/30/how-to-track-your-brands-presence-in-ai-search/) - As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result on the SERPs. But in the age of answer engine optimization (AEO), search results don’t tell the full story. To gauge success, you need to learn how to track your
- [Campaign optimization strategies that actually work in 2026](https://10bestpr.ca/2026/06/30/campaign-optimization-strategies-that-actually-work-in-2026/) - Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been shown to generate 80% more leads and drive 77% higher conversion rates. With global ad spend now topping $1 trillion, there’s simply too much data for even the most experienced
- [Scrunch vs Semrush: AI visibility or traditional SEO?](https://10bestpr.ca/2026/06/29/scrunch-vs-semrush-ai-visibility-or-traditional-seo/) - Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too? Scrunch is an AEO specialist built to monitor how your brand appears in AI-generated answers, while Semrush is a traditional SEO platform that added an AI Visibility Toolkit
- [What is AI search optimization? (& why marketers should care)](https://10bestpr.ca/2026/06/29/what-is-ai-search-optimization-why-marketers-should-care/) - AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent. Across more than 1,200 publisher and news sites, visitors referred by AI tools signed up at roughly 11 times the rate of search
- [Profound vs. Bluefish AI for AEO: Which tool wins for marketers?](https://10bestpr.ca/2026/06/25/profound-vs-bluefish-ai-for-aeo-which-tool-wins-for-marketers/) - If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and more than 70% rely on it to ask questions and gather information. That means a growing share of discovery occurs within AI tools and before users click through to websites.
- [8 top Profound alternatives your marketing team can actually use](https://10bestpr.ca/2026/06/24/8-top-profound-alternatives-your-marketing-team-can-actually-use/) - As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI visibility features emerge, and integration demands increase, many teams are actively seeking alternatives to Profound AI.
- [CRM compliance: What it is and how to nail It with your team & tech](https://10bestpr.ca/2026/06/24/crm-compliance-what-it-is-and-how-to-nail-it-with-your-team-tech/) - A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some, health information or payment data, too.
- [How to rank in AI search results: Expert best practices](https://10bestpr.ca/2026/06/18/how-to-rank-in-ai-search-results-expert-best-practices/) - Knowing how to rank in search engines and how to rank in AI search results are two different games now.
- [How to get your website indexed by ChatGPT [2026]](https://10bestpr.ca/2026/06/11/how-to-get-your-website-indexed-by-chatgpt-2026/) - If you want to know how to get your website indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed by” with “showing up in” ChatGPT — and they are not the same thing. Getting indexed by ChatGPT means OpenAI’s search crawler discovered your page
- [FAQs for AEO: How to structure answers that rank in answer engines](https://10bestpr.ca/2026/06/10/faqs-for-aeo-how-to-structure-answers-that-rank-in-answer-engines/) - AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google searches produced an AI-generated summary, with 88% of those summaries citing three or more sources. Bain’s 2025 research found that roughly 80% of consumers rely on zero-click results in at least 40%
- [Schema markup for AEO: How to implement it to boost answer engine visibility in 2026](https://10bestpr.ca/2026/06/09/schema-markup-for-aeo-how-to-implement-it-to-boost-answer-engine-visibility-in-2026/) - Schema markup for AEO helps answer engines understand a website. Schema is readable by AI crawlers because it’s added to a site’s HTML. It allows SEO professionals to add additional context and map entities without overwhelming the website’s front end or users. This additional context provided by schema reduces ambiguity and increases the likelihood that
- [AI email marketing tools: Our top picks for 2026](https://10bestpr.ca/2026/06/09/ai-email-marketing-tools-our-top-picks-for-2026/) - Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI email marketing tools are rapidly reshaping how teams execute and measure email campaigns. AI advances now support everything from subject line creation and personalization to send-time optimization and revenue attribution.
- [Keyword research for AEO: A guide for winning answer engine traffic in 2026](https://10bestpr.ca/2026/06/08/keyword-research-for-aeo-a-guide-for-winning-answer-engine-traffic-in-2026/) - Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and personalized. The data isn’t as clear as it used to be. There are no accurate search volumes for AEO search prompts. Yet, it’s critical that search specialists, such as SEO and GEO/AEO professionals,
- [On-page content formats answer engines actually favor [new research]](https://10bestpr.ca/2026/06/03/on-page-content-formats-answer-engines-actually-favor-new-research/) - It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of the curve by knowing the best on-page content formats for AI as verified by research? I pored over results from the new HubSpot State of
- [AI search behavior: What it means for your marketing strategy in 2026](https://10bestpr.ca/2026/06/01/ai-search-behavior-what-it-means-for-your-marketing-strategy-in-2026/) - AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search was the number one predictor of purchase intent for CRM software buyers, according to HubSpot’s State of AEO 2026 report. And there are more findings
- [The AI Perception-Reality Gap](https://10bestpr.ca/2026/06/01/the-ai-perception-reality-gap/) - There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing. But the leaders running real businesses are increasingly asking the right
- [The role of citations in AEO: Why citations matter more than backlinks for AI visibility](https://10bestpr.ca/2026/05/27/the-role-of-citations-in-aeo-why-citations-matter-more-than-backlinks-for-ai-visibility/) - For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The role of citations in AEO is fundamentally different from link-building: instead of other publishers vouching for your
- [A master class in persuasion from an unlikely place](https://10bestpr.ca/2026/05/27/a-master-class-in-persuasion-from-an-unlikely-place/) - Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that I saw in Houston. Source One line stuck out to me. It reads, “Window cleaning in progress.” I love this board because it showcases something that most marketers forget.
- [Introducing the HubSpot Agent CLI](https://10bestpr.ca/2026/05/27/introducing-the-hubspot-agent-cli/) - A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a level deeper on what “run HubSpot” actually means, and our latest step in bringing this vision to life. Businesses aren’t just sending employees into HubSpot
- [What AI Overviews mean for SEO & website traffic](https://10bestpr.ca/2026/05/26/what-ai-overviews-mean-for-seo-website-traffic/) - If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers and SEOs bristled over these quick-glance summaries at the top of the Google SERPs, fearing they’d steal all our traffic. Eventually, however, we adapted and
- [How to optimize for AI overviews (AIOs): A complete 2026 playbook](https://10bestpr.ca/2026/05/25/how-to-optimize-for-ai-overviews-aios-a-complete-2026-playbook/) - Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve already adapted. Unfortunately, the challenge isn’t awareness. Most SEO leaders know AI Overviews exist. The challenge is execution: translating Google’s deliberately vague guidance into repeatable
- [How to rank in AI Overviews on Google and beyond](https://10bestpr.ca/2026/05/25/how-to-rank-in-ai-overviews-on-google-and-beyond/) - Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results in the Google SERP. Now, my eyes are set even higher as we marketers explore how to rank in AI Overviews.
- [AI citation tracking tools to monitor and increase visibility](https://10bestpr.ca/2026/05/21/ai-citation-tracking-tools-to-monitor-and-increase-visibility/) - The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But, none of those tools show how a brand shows up when a buyer asks ChatGPT, Perplexity, or Gemini for a recommendation.
- [Best AI search analytics tools for marketing teams](https://10bestpr.ca/2026/05/21/best-ai-search-analytics-tools-for-marketing-teams/) - I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always a need for AI search analytics tools.
- [Brand mentions: How to track and measure visibility](https://10bestpr.ca/2026/05/18/brand-mentions-how-to-track-and-measure-visibility/) - Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company name; right now, they’re happening in more places than most teams can track.
- [6 generative engine optimization benefits every marketer should know](https://10bestpr.ca/2026/05/08/6-generative-engine-optimization-benefits-every-marketer-should-know/) - You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize.
- [How to Optimize Content for ChatGPT: An AI Discovery Guide](https://10bestpr.ca/2026/04/27/how-to-optimize-content-for-chatgpt-an-ai-discovery-guide/) - A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT. When someone opens ChatGPT and asks a question, they don’t get ten blue links. They get a synthesized, conclusive answer that’s pulled from sources the
- [Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI](https://10bestpr.ca/2026/05/07/digital-marketing-optimization-10-best-strategies-to-increase-marketing-roi/) - Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns, tracking metrics, and still scratching their heads, wondering why the pipeline isn’t moving. Honestly? The problem usually comes down to process, not effort.The marketers I’ve seen consistently outperform their peers aren’t running more campaigns;
- [Brand Visibility: How to Increase It in the Era of AI](https://10bestpr.ca/2026/05/06/brand-visibility-how-to-increase-it-in-the-era-of-ai/) - Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s one of the highest-leverage investments a marketing team can make, and also one of the most commonly mismanaged.Most teams treat visibility as a byproduct of other activities: run some ads,
- [5 science-backed pricing tips from the U.K.’s top marketing podcast](https://10bestpr.ca/2026/05/06/5-science-backed-pricing-tips-from-the-u-k-s-top-marketing-podcast/) - In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the tickets at £188. The other showed a higher price: £233.
- [AI visibility score: How to summarize your AI visibility](https://10bestpr.ca/2026/04/27/ai-visibility-score-how-to-summarize-your-ai-visibility/) - Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings — and a lot harder to pin down.
- [Product SEO: 8 Strategies That Drive Demand for B2B & SaaS](https://10bestpr.ca/2026/05/05/product-seo-8-strategies-that-drive-demand-for-b2b-saas/) - Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually drive pipeline decisions, such as feature pages, comparison pages, and pricing pages, often go unoptimized and underperform.Fortunately, fixing that gap doesn’t require rebuilding your entire
- [Keyword clustering: How to create a strategy for topic authority in 2026](https://10bestpr.ca/2026/05/04/keyword-clustering-how-to-create-a-strategy-for-topic-authority-in-2026/) - As a content writer with over 7 years of SEO experience, I can confidently say that keyword clustering is a critical technique—even in a world where the SEO landscape has changed significantly.Keyword clustering builds authority, boosts your business’s web presence, and helps you find your audience wherever they are in their buyer’s journey. But what
- [Our Vision for Building an Open Ecosystem for the Agent Era](https://10bestpr.ca/2026/05/04/our-vision-for-building-an-open-ecosystem-for-the-agent-era/) - For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the work for them – through agents that qualify leads, resolve tickets, save deals, and drive outcomes across the business. That’s why we call HubSpot an
- [How we Operate as an AI-first Company](https://10bestpr.ca/2026/04/28/how-we-operate-as-an-ai-first-company/) - This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers how we grow with Agent-first GTM. Building the right engineering platform and rebuilding your go-to-market motion are meaningless if the organization running them isn’t ready. That’s the part most transformation playbooks
- [15 Competitor Monitoring Tools Teams Actually Use (2026)](https://10bestpr.ca/2026/04/28/15-competitor-monitoring-tools-teams-actually-use-2026/) - Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed — often all in the same week. Competitor monitoring tools exist to catch those moves early, but most teams end up with fragmented data scattered across platforms, and by the time
- [Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic](https://10bestpr.ca/2026/04/28/is-ai-killing-web-traffic-how-ai-overviews-impact-organic-website-traffic/) - Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, then blogging, then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” But the curiosity is actually warranted.
- [AEO prompt tracking for marketing teams](https://10bestpr.ca/2026/05/01/aeo-prompt-tracking-for-marketing-teams/) - You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank tracking can’t tell you that. AEO prompt tracking helps you measure brand visibility within AI-generated answers
- [How to do keyword research for AEO (+ Tools)](https://10bestpr.ca/2026/04/28/how-to-do-keyword-research-for-aeo-tools/) - When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I was wrong.
- [Free Answer Engine Optimization Tools to Benchmark LLM Visibility](https://10bestpr.ca/2026/04/28/free-answer-engine-optimization-tools-to-benchmark-llm-visibility/) - I’ve spent considerable time testing free answer engine optimization tools across dozens of brand audits, and the verdict is clear: you don’t need a five-figure tech stack to get meaningful AEO data.
- [6 top answer engine optimization benefits for growth and enterprise marketers](https://10bestpr.ca/2026/04/28/6-top-answer-engine-optimization-benefits-for-growth-and-enterprise-marketers/) - The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity handle a growing share of how buyers discover brands, the rise of AI-powered search results increases brand visibility; the teams investing now are seeing real returns in conversion quality,
- [Share of Voice Tools for Growing Companies](https://10bestpr.ca/2026/04/28/share-of-voice-tools-for-growing-companies/) - When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up.
- [AEO Competitor Analysis: Track AI Answer Engine Rivals](https://10bestpr.ca/2026/04/28/aeo-competitor-analysis-track-ai-answer-engine-rivals/) - Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams.
- [How we Grow with Agent-first GTM](https://10bestpr.ca/2026/04/28/how-we-grow-with-agent-first-gtm/) - This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is how we operate as an AI-first company. Over the past three years, we have systematically rebuilt how we attract, engage, and delight customers by creating a new go-to-market model. With
- [How we Build with AI](https://10bestpr.ca/2026/04/28/how-we-build-with-ai/) - This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first GTM. Part three is how we operate as an AI-first company. Everything we build at HubSpot exists to help our customers grow. So when generative AI emerged, our engineering team didn’t just see
- [AI citation tracking: How to track (and grow) AI engine citations](https://10bestpr.ca/2026/04/24/ai-citation-tracking-how-to-track-and-grow-ai-engine-citations/) - AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility inside AI answers is no longer a vanity metric. If AI engines aren’t citing your brand, you’re missing influence at the exact moment buyers are
- [Generative engine optimization KPIs that actually matter for marketing teams](https://10bestpr.ca/2026/04/23/generative-engine-optimization-kpis-that-actually-matter-for-marketing-teams/) - Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines.With Google AI Overviews appearing in over 20% of searches, marketing leaders are now being asked new questions by executives: Are we showing up
- [AEO metrics every marketer should track in 2026](https://10bestpr.ca/2026/04/22/aeo-metrics-every-marketer-should-track-in-2026/) - Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity, and Copilot.
- [AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility](https://10bestpr.ca/2026/04/22/aeo-strategy-for-b2b-9-tactics-to-increase-b2b-answer-engine-visibility/) - Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same research found that buyers start with an average of 7.6 potential vendors and narrow this
- [The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing](https://10bestpr.ca/2026/04/21/the-future-of-generative-engine-optimization-how-5-geo-trends-reshape-loop-and-inbound-marketing/) - GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes. For the first time, AI tools had a consistent 1.31% to 1.34% of visits in the U.S. In previous quarters
- [Best Content Marketing Tools: The Top 19 for Next-Level Success in 2026](https://10bestpr.ca/2026/04/01/best-content-marketing-tools-the-top-19-for-next-level-success-in-2026/) - Being a content marketer isn’t easy.You need to be a writer, designer, and editor; have knowledge of user experience, project management, analytics, your industry, and much more. With so many things to juggle, even the best teams are only as effective as the content marketing tools they have at their disposal.
- [The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)](https://10bestpr.ca/2026/04/14/the-fsa-framework-explained-why-ai-engines-cite-certain-brands-and-how-marketers-can-use-it/) - Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their buyers are actually using, their brand is nowhere to be found. This is the exact problem the FSA Framework was built to solve.
- [How to Show Up in ChatGPT Results and Get Noticed by Customers](https://10bestpr.ca/2026/04/14/how-to-show-up-in-chatgpt-results-and-get-noticed-by-customers/) - There’s a lot of conjecture out there about how to show up in ChatGPT results, but if you want advice from a practitioner who’s actually done it, keep reading. As a professional blogger, I’ve been snagging top positions in Google for well over a decade, but when answer engine optimization (AEO) started taking off last
- [AEO Insights: Building an Informed Answer Engine Strategy](https://10bestpr.ca/2026/04/14/aeo-insights-building-an-informed-answer-engine-strategy/) - By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a new way of ensuring your brand shows up in the places your prospects are using more and more: AI tools like Gemini, Perplexity, and ChatGPT. These AEO insights will catch you up on the
- [8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)](https://10bestpr.ca/2026/04/17/8-ways-to-elevate-your-brand-as-a-creator-or-entrepreneur-close-the-pay-gap/) - While many are still skeptical, the global creator economy is expected to reach $1.18 trillion USD by 2032. And for minority creators and entrepreneurs from underrepresented groups, this moment is especially significant.
- [What AEO rank trackers measure and why marketers need them](https://10bestpr.ca/2026/04/14/what-aeo-rank-trackers-measure-and-why-marketers-need-them/) - If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment. They gauge your brand visibility in AI-generated answers, considering metrics like citations, mentions, share of voice, and sentiment. Sifting through the noise is frustrating, though, because AEO (answer engine optimization) and AEO rank trackers are relatively new
- [How HubSpot became the #1 CRM in AI search [A case study]](https://10bestpr.ca/2026/04/14/how-hubspot-became-the-1-crm-in-ai-search-a-case-study/) - Today, more and more buyers are beginning their journey with an AI-search. They may ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or, they're just Googling an offering and reading the AI Overview, all without clicking a link. HubSpot realized that our buyers were moving from search engines to answer engines like
- [SEO audits: How to conduct one that drives traffic growth [+ checklist]](https://10bestpr.ca/2026/04/14/seo-audits-how-to-conduct-one-that-drives-traffic-growth-checklist/) - At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions. Businesses and SEO teams should
- [AEO vs. GEO explained: What marketers need to know now](https://10bestpr.ca/2026/04/14/aeo-vs-geo-explained-what-marketers-need-to-know-now/) - Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated summaries.
- [Knowing About AI Isn't Enough. Here's How to Actually Use It.](https://10bestpr.ca/2026/04/08/knowing-about-ai-isnt-enough-heres-how-to-actually-use-it/) - Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI training or two and thought, “Cool, but how does this actually apply to my job?” Or maybe you’ve bookmarked a dozen AI tools you saw recommended on LinkedIn and haven’t tried a single one.You’re not
- [The Real AI Race Isn't About Models or Data. It's About Context.](https://10bestpr.ca/2026/04/09/the-real-ai-race-isnt-about-models-or-data-its-about-context/) - Every company I talk to right now is convinced they have an AI problem. Their AI writes emails nobody responds to. It researches accounts and surfaces leads the sales team already closed six months ago. Finger-numbing sessions copying and pasting between tools generate content that sounds exactly like what every competitor is publishing. Leaders invest
- [Marketing forecast fundamentals every growth team needs](https://10bestpr.ca/2026/04/08/marketing-forecast-fundamentals-every-growth-team-needs/) - A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand what performance is likely to look like before campaigns are executed. This approach supports clearer planning, more predictable growth, and stronger alignment between marketing inputs
- [Loop Marketing vs. traditional marketing: What’s the difference?](https://10bestpr.ca/2026/04/08/loop-marketing-vs-traditional-marketing-whats-the-difference/) - Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach, engage, and retain customers in an AI-driven world.
- [Best workflow automation software: How to choose the right tool for your growth stage](https://10bestpr.ca/2026/04/06/best-workflow-automation-software-how-to-choose-the-right-tool-for-your-growth-stage/) - Workflow automation tools automate repetitive business tasks across systems using defined triggers and logic. These platforms link apps, CRM data, and communication channels to execute multi-step processes without manual handoffs — routing a new lead through email nurture, scoring it, and assigning it to a rep in a single automated sequence.
- [Zero-click searches and the future of your marketing funnel](https://10bestpr.ca/2026/04/07/zero-click-searches-and-the-future-of-your-marketing-funnel/) - Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than most marketing teams are equipped to move.
- [AI-driven email personalization strategies that actually work](https://10bestpr.ca/2026/04/06/ai-driven-email-personalization-strategies-that-actually-work/) - Email personalization drives measurable revenue impact. According to HubSpot’s 2026 State of Marketing report, 93.2% of marketers say personalized or segmented experiences generate more leads and purchases, and nearly half are exploring AI to scale those efforts.
- [Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?](https://10bestpr.ca/2026/04/06/profound-vs-athenahq-ai-which-aeo-platform-fits-your-growth-stack/) - AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams seeking clarity on how AI impacts brand and pipeline means investing in new tools like Profound or Athena AI for Answer Engine Optimization (AEO).
- [How AI improves email deliverability beyond send times](https://10bestpr.ca/2026/04/02/how-ai-improves-email-deliverability-beyond-send-times/) - Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure over time. Mailbox providers evaluate authentication alignment, complaint rates, engagement patterns, and unsubscribe behavior across domains. In 2024, Gmail and Yahoo formalized stricter requirements for bulk senders, reinforcing a core principle: inbox placement depends on
- [Page Authority: How to Build Pages That Rank](https://10bestpr.ca/2026/03/31/page-authority-how-to-build-pages-that-rank/) - When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor with a lower PA score to make me reconsider.
- [Brand optimization: What it is and why your AI visibility depends on it](https://10bestpr.ca/2026/03/30/brand-optimization-what-it-is-and-why-your-ai-visibility-depends-on-it/) - Consistency is key to achieving any goal.Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling's wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the premier choice in its industry by both your target audience and AI? Enter brand optimization.
- [AI content optimization: How to get found in Google and AI search in 2026](https://10bestpr.ca/2026/03/30/ai-content-optimization-how-to-get-found-in-google-and-ai-search-in-2026/) - I've spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol' marketer like me, AI content optimization was hard at first. Thankfully, I’ve done a lot of the work, so it doesn't have to be for you.
- [Seed Keywords: The Starting Point for SEO Research](https://10bestpr.ca/2026/03/26/seed-keywords-the-starting-point-for-seo-research/) - Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what my business does or what my audience searches for. Those phrases are seed keywords, and they do more work than most marketers realize.
- [Answer engine optimization case studies that prove the ROI of AEO in 2026](https://10bestpr.ca/2026/03/23/answer-engine-optimization-case-studies-that-prove-the-roi-of-aeo-in-2026/) - AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred by AI tools convert at higher rates than traditional organic traffic. As platforms like ChatGPT, Perplexity, and Gemini increasingly shape buying decisions, visibility inside AI-generated
- [ChatGPT Product Recommendations: How to Make Sure You Are One in 2026](https://10bestpr.ca/2026/03/20/chatgpt-product-recommendations-how-to-make-sure-you-are-one-in-2026/) - Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make suggestions when I’m indecisive, and help find the best deal. In recent years, ChatGPT product recommendations and its Shopping Research feature have become this for
- [Introducing the Agentic Customer Platform](https://10bestpr.ca/2026/02/03/introducing-the-agentic-customer-platform/) - The Gap Between Output and OutcomesOver the past two years, I've had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about what AI can do, followed by frustration about what it actually delivers. “It writes great emails,” they tell me. “But are they converting?” Not really. “It
- [Email marketing reporting: Our top best practices and tool recommendations for 2026](https://10bestpr.ca/2026/02/04/email-marketing-reporting-our-top-best-practices-and-tool-recommendations-for-2026/) - Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a void, unable to see what’s working, what’s falling flat, and most importantly, what’s driving revenue.
- [Community marketing: How to use it to drive customer advocacy and reduce CAC](https://10bestpr.ca/2026/03/10/community-marketing-how-to-use-it-to-drive-customer-advocacy-and-reduce-cac/) - Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs.
- [Answer engine optimization strategy beyond basic SEO and AEO tactics](https://10bestpr.ca/2026/03/09/answer-engine-optimization-strategy-beyond-basic-seo-and-aeo-tactics/) - If you’re not in the trenches of search every single day, it’s hard to know how seriously to take answer engine optimization strategy. There are two dominant camps right now: those who see generative AI as the most disruptive shift search has ever experienced, and those who argue that AEO (or GEO) is simply an
- [Adaptive marketing: Proven strategies for growing companies](https://10bestpr.ca/2026/02/06/adaptive-marketing-proven-strategies-for-growing-companies/) - The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands a competitive edge, if marketing teams handle it correctly.
- [Answer engine optimization vs. traditional SEO: What marketers need to know](https://10bestpr.ca/2026/02/09/answer-engine-optimization-vs-traditional-seo-what-marketers-need-to-know/) - Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts toward AI-generated responses, voice results, and zero-click experiences. While page ranking on Google is still important (for now), success increasingly depends on whether a brand stays visible when an AI system summarizes an answer.
- [AI and SEO: What AI means for the future of SEO [Expert Tips & Interview]](https://10bestpr.ca/2026/03/04/ai-and-seo-what-ai-means-for-the-future-of-seo-expert-tips-interview/) - Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete daily tasks, and sometimes even what we eat for dinner. So, of course, AI and the future of SEO are no different.
- [AI engine optimization audit: How to audit your content for AI search engines](https://10bestpr.ca/2026/02/10/ai-engine-optimization-audit-how-to-audit-your-content-for-ai-search-engines/) - An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely on. In contrast, a traditional SEO audit focuses on website rankings and technical health in
- [Where to Start with AI: A Practical Guide for GTM Teams](https://10bestpr.ca/2026/03/03/where-to-start-with-ai-a-practical-guide-for-gtm-teams/) - Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on tools or ambition. They're struggling with where to get started and how to get value. The pressure to adopt AI is real. But pressure without direction leads to experiments that don‘t
- [Marketing operations tech stack audit: A proven checklist for operations teams](https://10bestpr.ca/2026/02/12/marketing-operations-tech-stack-audit-a-proven-checklist-for-operations-teams/) - Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools are actively used by teams. A marketing operations tech stack audit brings structure back to teams with bloated software.
- [AI marketing predictions that will shape 2026](https://10bestpr.ca/2026/03/02/ai-marketing-predictions-that-will-shape-2026/) - Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented customer journeys, declining attention spans, rising acquisition costs, and failed campaigns. Using AI in marketing will redefine how brands connect with consumers by using real-time data processing and predictive analytics.
- [Claude vs. ChatGPT: A marketer’s guide to choosing AI](https://10bestpr.ca/2026/03/02/claude-vs-chatgpt-a-marketers-guide-to-choosing-ai/) - “What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences between Claude and ChatGPT for marketing can mean the difference between a streamlined operation and a frustrating bottleneck.
- [What is an attribution window in marketing? What marketers need to know](https://10bestpr.ca/2026/02/13/what-is-an-attribution-window-in-marketing-what-marketers-need-to-know/) - An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use different defaults, and these differences often
- [24 generative engine optimization statistics marketing leaders should know](https://10bestpr.ca/2026/02/16/24-generative-engine-optimization-statistics-marketing-leaders-should-know/) - I never thought I‘d see the day when "Googling" something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online.More and more consumers are getting their answers directly from AI platforms like ChatGPT, and marketers are
- [Generative engine optimization for small business: How to win with a small budget in 2026](https://10bestpr.ca/2026/02/17/generative-engine-optimization-for-small-business-how-to-win-with-a-small-budget-in-2026/) - In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That’s why I firmly believe bootstrapped small-to-medium-sized businesses (SMB) can compete with big-budget corporations.Strategies like SEO, social media, and generative engine optimization for small business make it possible.
- [Social media schedulers: Our top picks for growing businesses](https://10bestpr.ca/2026/02/18/social-media-schedulers-our-top-picks-for-growing-businesses/) - If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A social media scheduler eliminates the chaos of logging into multiple platforms, posting in real-time, and hoping you remembered to hit publish at the right moment
- [Marketing experiments every growth team should run](https://10bestpr.ca/2026/02/25/marketing-experiments-every-growth-team-should-run/) - Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions.
- [Content amplification: How to amplify content across every marketing channel](https://10bestpr.ca/2026/02/19/content-amplification-how-to-amplify-content-across-every-marketing-channel/) - Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI will focus on amplification, not just copy/paste repurposing.
- [8 generative engine optimization best practices your strategy needs](https://10bestpr.ca/2026/02/19/8-generative-engine-optimization-best-practices-your-strategy-needs/) - Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain.
- [Profound vs Scrunch AI for AEO: Which tool delivers better ROI?](https://10bestpr.ca/2026/02/23/profound-vs-scrunch-ai-for-aeo-which-tool-delivers-better-roi/) - As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen.As a result, Marketers need the right AEO tools to reach their audience, who are flocking to AI
- [Use the Ick to Create Better Marketing](https://10bestpr.ca/2025/12/01/use-the-ick-to-create-better-marketing/) - Our expert this week has a few hot takes. Here's one: "Any marketer that says they've never felt the ick from marketing isn't a true marketer. You do feel the ick."
- [Forget B2B or B2C: It’s time for B2H](https://10bestpr.ca/2025/11/26/forget-b2b-or-b2c-its-time-for-b2h/) - This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.
- [Loop marketing examples from companies we love](https://10bestpr.ca/2025/11/24/loop-marketing-examples-from-companies-we-love/) - Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth.
- [Modern workflow automation explained & 6 best workflow software](https://10bestpr.ca/2025/11/21/modern-workflow-automation-explained-6-best-workflow-software/) - In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations.
- [How my divorce at 29 changed how I think about contracts and run my business as a creator](https://10bestpr.ca/2025/11/20/how-my-divorce-at-29-changed-how-i-think-about-contracts-and-run-my-business-as-a-creator/) - At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value.
- [4 marketing takeaways from Taylor Swift](https://10bestpr.ca/2025/11/21/4-marketing-takeaways-from-taylor-swift/) - Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical analysis (Who exactly is “Father Figure” about?) and viral moments (Is the mystery of the orange door actually solved?).
- ["You need to be an event business"](https://10bestpr.ca/2025/11/14/you-need-to-be-an-event-business/) - “It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.”
- [Generative AI tools every marketing team should use](https://10bestpr.ca/2025/11/10/generative-ai-tools-every-marketing-team-should-use/) - When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive.
- [6 best email marketing tools for higher education businesses in 2025](https://10bestpr.ca/2025/10/22/6-best-email-marketing-tools-for-higher-education-businesses-in-2025/) - Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at scale.
- [5 best email marketing tools for healthcare businesses in 2025](https://10bestpr.ca/2025/11/05/5-best-email-marketing-tools-for-healthcare-businesses-in-2025/) - Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing.
- [Loop marketing for B2B: Building your first B2B loop marketing strategy](https://10bestpr.ca/2025/11/06/loop-marketing-for-b2b-building-your-first-b2b-loop-marketing-strategy/) - Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion.
- [The tactical shift that led to 35,000% higher visibility on LinkedIn](https://10bestpr.ca/2025/11/04/the-tactical-shift-that-led-to-35000-higher-visibility-on-linkedin/) - Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That’s how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn. When I heard
- [6 brands that brilliantly differentiated from the competition, and how you can, too](https://10bestpr.ca/2025/11/03/6-brands-that-brilliantly-differentiated-from-the-competition-and-how-you-can-too/) - There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal.
- [9 best email marketing tools for dentists in 2025](https://10bestpr.ca/2025/10/22/9-best-email-marketing-tools-for-dentists-in-2025/) - Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up on treatment plans, and regulatory concerns, dental practices face unique marketing challenges, and analog outreach methods often fall short of tackling them.
- [7 best email marketing tools for lawyers in 2025](https://10bestpr.ca/2025/10/23/7-best-email-marketing-tools-for-lawyers-in-2025/) - Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain client relationships, generate referrals, and attract new business in an increasingly competitive market. Email marketing delivers an average return of $36 for every $1 spent, making it one of the most cost-effective channels for legal professionals.
- [HubSpot's 2025 State of Newsletters Report [data from 400+ newsletter pros]](https://10bestpr.ca/2025/10/31/hubspots-2025-state-of-newsletters-report-data-from-400-newsletter-pros/) - The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated.
- [8 best email marketing tools for HVAC companies in 2025](https://10bestpr.ca/2025/10/23/8-best-email-marketing-tools-for-hvac-companies-in-2025/) - The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summer heatwaves and winter chills but crickets in spring, staying top-of-mind with customers is critical. That’s where email marketing for HVAC companies delivers.
- [6 best email marketing tools for cleaning companies in 2025](https://10bestpr.ca/2025/10/28/6-best-email-marketing-tools-for-cleaning-companies-in-2025/) - Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely demanding. Cleaning businesses juggle high-volume recurring work, on-the-move teams, location-based services, spot‐jobs, and varying customer preferences, all while trying to
- [10 best email marketing tools for event planning businesses in 2025](https://10bestpr.ca/2025/10/28/10-best-email-marketing-tools-for-event-planning-businesses-in-2025/) - Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual,
- [10 best email marketing tools for financial service businesses in 2025](https://10bestpr.ca/2025/10/29/10-best-email-marketing-tools-for-financial-service-businesses-in-2025/) - Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity, personalized advice, ongoing service relationships, and layered compliance. The challenge? CRM needs in the financial services industry are uniquely demanding. Firms must track high-value clients, nurture relationships over long horizons, monitor
- [Marketing is removing barriers: Lessons from a destination marketing expert](https://10bestpr.ca/2025/10/27/marketing-is-removing-barriers-lessons-from-a-destination-marketing-expert/) - If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions. But it’s not all black cats and broomsticks. Today’s master oversees year-round tourism marketing for one of the US’s oldest and most
- [5 best email marketing tools for real estate businesses in 2025](https://10bestpr.ca/2025/10/23/5-best-email-marketing-tools-for-real-estate-businesses-in-2025/) - Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously.
- [12 best email marketing tools for accounting firms in 2025](https://10bestpr.ca/2025/10/23/12-best-email-marketing-tools-for-accounting-firms-in-2025/) - Email marketing for accounting firms comes with unique challenges. You're dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades.
- [6 best email marketing tools for consulting firms in 2025](https://10bestpr.ca/2025/10/24/6-best-email-marketing-tools-for-consulting-firms-in-2025/) - If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship lifeline.
- [7 best email marketing tools for ecommerce businesses in 2025](https://10bestpr.ca/2025/10/24/7-best-email-marketing-tools-for-ecommerce-businesses-in-2025/) - As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black Friday and Cyber Monday, and competing for attention in crowded inboxes teeming with promotional emails. How do you win back shoppers who add items but never complete their purchase?
- [5 best email marketing tools for property management businesses in 2025](https://10bestpr.ca/2025/10/24/5-best-email-marketing-tools-for-property-management-businesses-in-2025/) - Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property owners expect market insights and portfolio performance updates — all requiring different messaging, timing, and tone. Email marketing tools for property management solve this multi-audience marketing challenge through advanced segmentation and automation that
- [4 best email marketing tools for nonprofit businesses in 2025](https://10bestpr.ca/2025/10/24/4-best-email-marketing-tools-for-nonprofit-businesses-in-2025/) - Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email marketing software addresses these challenges by automating donor segmentation, personalizing communications without manual effort, tracking
- [11 best email marketing tools for restaurants in 2025](https://10bestpr.ca/2025/10/23/11-best-email-marketing-tools-for-restaurants-in-2025/) - Email marketing for restaurants can be challenging with all its unique responsibilities. You're managing fluctuating customer traffic, promoting time-sensitive specials and events, coordinating reservations across multiple channels, competing for attention in crowded local markets, and building loyalty programs that keep diners coming back.
- [Is marketing tuberculosis?](https://10bestpr.ca/2025/10/24/is-marketing-tuberculosis/) - You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green's most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has shaped everything around us.
- [12 best email marketing tools for automotive businesses in 2025](https://10bestpr.ca/2025/10/22/12-best-email-marketing-tools-for-automotive-businesses-in-2025/) - Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from those in other sectors. These challenges include managing long sales cycles that span months, coordinating service appointment reminders based on mileage and time intervals, and maintaining customer relationships that generate repeat business over
- [The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]](https://10bestpr.ca/2025/10/23/the-buyer-persona-gap-thats-costing-you-customers-and-making-your-marketing-less-authentic-the-fix/) - Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development.
- [Starting a new business? Here are the AI tools I would use when building from scratch](https://10bestpr.ca/2025/10/21/starting-a-new-business-here-are-the-ai-tools-i-would-use-when-building-from-scratch/) - Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale your operations. AI tools can help you get off the ground.
- [AI email subject lines that drive 3x more revenue and actually convert [+ exclusive insights]](https://10bestpr.ca/2025/10/20/ai-email-subject-lines-that-drive-3x-more-revenue-and-actually-convert-exclusive-insights/) - Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and basic A/B testing to choose them. What if you could predict which subject lines will resonate with your audience before hitting send? AI email subject line optimization makes this possible
- [Why most go-to-market playbooks fail internationally — and what to do instead](https://10bestpr.ca/2025/10/20/why-most-go-to-market-playbooks-fail-internationally-and-what-to-do-instead/) - I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after leading international growth at HubSpot and advising companies from Google to
- [Why SurveyMonkey's Marketing Leader Says Your Foundation Is Broken](https://10bestpr.ca/2025/10/20/why-surveymonkeys-marketing-leader-says-your-foundation-is-broken/) - The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey's Chief Communication Officer and SVP of Marketing, thinks the real problem isn't AI — it's that most marketers have forgotten a fundamental truth: Just
- [Enterprise generative AI tools that actually work](https://10bestpr.ca/2025/10/17/enterprise-generative-ai-tools-that-actually-work/) - TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the right solution, focus on proven use cases, integration depth, governance controls, and measurable ROI. Start with
- [Can music influence what we buy? To find out, I dove into the psychology of music](https://10bestpr.ca/2025/10/16/can-music-influence-what-we-buy-to-find-out-i-dove-into-the-psychology-of-music/) - In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music.
- [Married at 28, divorcing at 29 — how I learned to own the narrative](https://10bestpr.ca/2025/10/14/married-at-28-divorcing-at-29-how-i-learned-to-own-the-narrative/) - At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified
- [Best practices for answer engine optimization (AEO) marketing teams can't ignore](https://10bestpr.ca/2025/10/14/best-practices-for-answer-engine-optimization-aeo-marketing-teams-cant-ignore/) - A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practices.
- [Here’s exactly how the HubSpot blog team uses AI](https://10bestpr.ca/2025/10/02/heres-exactly-how-the-hubspot-blog-team-uses-ai/) - I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of course, but AI is transforming how we work, play, and live faster than any tech I’ve seen in my decade-long marketing career.
- [Content marketing vs inbound marketing (& why they both still matter)](https://10bestpr.ca/2025/10/03/content-marketing-vs-inbound-marketing-why-they-both-still-matter/) - If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus inbound marketing can transform how you attract and convert customers.
- [Machine learning in email marketing: What drives revenue growth (and what doesn't)](https://10bestpr.ca/2025/10/10/machine-learning-in-email-marketing-what-drives-revenue-growth-and-what-doesnt/) - TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team. Email marketing has evolved from
- [It's all about you](https://10bestpr.ca/2025/10/08/its-all-about-you/) - It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson.
- [Why brands should stop overlooking their most powerful influencers: customers](https://10bestpr.ca/2025/10/08/why-brands-should-stop-overlooking-their-most-powerful-influencers-customers/) - Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers.
- [Loop Marketing strategy: A framework for stellar AI-era growth](https://10bestpr.ca/2025/10/08/loop-marketing-strategy-a-framework-for-stellar-ai-era-growth/) - Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.)
- [AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth](https://10bestpr.ca/2025/10/07/ai-email-marketing-analytics-5-performance-metrics-every-marketer-should-track-for-revenue-growth/) - Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns.
- [How to create AI prompts that eliminate bias and increase conversions](https://10bestpr.ca/2025/10/07/how-to-create-ai-prompts-that-eliminate-bias-and-increase-conversions/) - AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it.
- [Why you should build relationships backward (and how)](https://10bestpr.ca/2025/09/30/why-you-should-build-relationships-backward-and-how/) - Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard. (And I talk to a lot of marketers, so that’s saying something.)And whether you’re working on brand partnerships, influencer marketing, or creator campaigns, you just might start doing
- [How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice](https://10bestpr.ca/2025/09/30/how-marketers-can-boost-their-executives-presence-on-linkedin-from-a-linkedin-top-voice/) - Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason. LinkedIn is no longer optional for executives. It's where top talent, investors, journalists, and industry peers vet leaders and build trust — often before they’ve ever met you.
- [The psychological reason brands use the power of association to sell](https://10bestpr.ca/2025/09/29/the-psychological-reason-brands-use-the-power-of-association-to-sell/) - In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the footsteps of the person bringing the food. He ran experiments where he’d ring a bell right before he fed his dogs. After repeating this several times, the dogs
- [Marketing career path report: What 100+ marketers told us about growth and job security](https://10bestpr.ca/2025/09/29/marketing-career-path-report-what-100-marketers-told-us-about-growth-and-job-security/) - When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice
- [From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM](https://10bestpr.ca/2025/09/25/from-manual-to-ai-powered-orchestration-winning-fortune-500-it-deals-with-abm/) - Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel programs tailored to buying groups within those accounts.
- [How to onboard non-technical marketers to automation tools with zero headaches](https://10bestpr.ca/2025/09/24/how-to-onboard-non-technical-marketers-to-automation-tools-with-zero-headaches/) - Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact.
- [The channel strategy that's saving brands from AI search cannibalization](https://10bestpr.ca/2025/09/23/the-channel-strategy-thats-saving-brands-from-ai-search-cannibalization/) - Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere — from Google’s AI Overviews to Reddit — for instant solutions to fit their needs.Is this your reality? Welcome to
- [Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]](https://10bestpr.ca/2025/09/22/why-creative-teams-need-the-safety-to-fail-according-to-a-senior-director-for-magic-the-gathering/) - Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary.This week’s master can put that on her bingo card. But, more importantly, her bingo card also includes working with a list of brands too long to say in one breath:
- [14 critical elements I think every website homepage should have](https://10bestpr.ca/2025/09/19/14-critical-elements-i-think-every-website-homepage-should-have/) - As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door that welcomes (or turns away) the majority of your traffic.
- [How smart brands are delivering Netflix-level personalization with AI](https://10bestpr.ca/2025/09/15/how-smart-brands-are-delivering-netflix-level-personalization-with-ai/) - Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn't just about poor execution — it signals a fundamental shift in buyer expectations.HubSpot research shows that 78% of customers expect more personalization in business interactions than ever before. Yet only 47% of
- [I tested the 7 best free social media monitoring tools — here’s how they stack up](https://10bestpr.ca/2025/09/15/i-tested-the-7-best-free-social-media-monitoring-tools-heres-how-they-stack-up/) - If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR crisis. Fortunately, I have not been there, done that, or got the t-shirt, but I know plenty of people who’ve been left holding
- [Why your AI-generated content sounds like everyone else's (and 4 ways to fix it)](https://10bestpr.ca/2025/09/10/why-your-ai-generated-content-sounds-like-everyone-elses-and-4-ways-to-fix-it/) - There’s a challenge brewing for businesses everywhere.Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is reaching top speed across many aspects of life and work. Forbes predicts that by the end of this year, 378 million people will be using
- [HubSpot's Transactional Email Pricing Guide — Essential Business Communication Add-On](https://10bestpr.ca/2025/09/12/hubspots-transactional-email-pricing-guide-essential-business-communication-add-on/) - HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address.With seamless CRM integration and unlimited sends that don’t affect your marketing contact limits, Transactional Email ensures reliable delivery of critical customer communications. Here‘s what you
- [Microsoft Excel: Easy guide for beginners with formulas and more](https://10bestpr.ca/2025/09/12/microsoft-excel-easy-guide-for-beginners-with-formulas-and-more/) - Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it?
- [How to get more followers on your business Instagram](https://10bestpr.ca/2025/09/12/how-to-get-more-followers-on-your-business-instagram/) - With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience.
- [How to blend web analytics and digital marketing analytics to grow better](https://10bestpr.ca/2025/09/11/how-to-blend-web-analytics-and-digital-marketing-analytics-to-grow-better/) - When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode.
- [How HTML, CSS, and JavaScript work together in web design](https://10bestpr.ca/2025/09/11/how-html-css-and-javascript-work-together-in-web-design/) - Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks because there’s no easy answer.
- ["You can make money doing this?!"](https://10bestpr.ca/2025/09/08/you-can-make-money-doing-this/) - A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all. It took longer than that to write this intro.
- [The future of marketing isn’t humans vs. AI — it’s humans with AI](https://10bestpr.ca/2025/09/03/the-future-of-marketing-isnt-humans-vs-ai-its-humans-with-ai/) - Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.But here‘s what’s crazy: The same AI that‘s
- [Why creator marketing works for any business [Tips from a creator consultant]](https://10bestpr.ca/2025/09/01/why-creator-marketing-works-for-any-business-tips-from-a-creator-consultant/) - It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing. “‘Influencer’ is just a general category for anyone that is able to get an audience to take
- [What are brand identity elements? A marketing pro dives in](https://10bestpr.ca/2025/08/29/what-are-brand-identity-elements-a-marketing-pro-dives-in/) - Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?
- [Don't just grow to grow: Real talk from a serial founder](https://10bestpr.ca/2025/08/27/dont-just-grow-to-grow-real-talk-from-a-serial-founder/) - There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business —“All of Q4 was the biggest punch in the face for me that year. It was the most stressed I’ve ever been in my life.” — and came out the other side with
- [Voice is the new logo: Why your brand’s tone matters more than ever](https://10bestpr.ca/2025/08/26/voice-is-the-new-logo-why-your-brands-tone-matters-more-than-ever/) - A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: “In Q3, we’ll deliver a unified editorial calendar. Subject matter will reinforce key audience pain points. We will increase paid media investments to leverage
- [Why blog? The benefits of blogging for business and marketing](https://10bestpr.ca/2025/08/20/why-blog-the-benefits-of-blogging-for-business-and-marketing/) - With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.
- [Here’s why your next newsletter isn’t going to spam](https://10bestpr.ca/2025/08/18/heres-why-your-next-newsletter-isnt-going-to-spam/) - At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?) So I texted Al Iverson (not the basketball player), who’s been working in email deliverability since the dawn of mainstream internet,
- [The easy formula to calculate true CAC across all your marketing channels](https://10bestpr.ca/2025/08/15/the-easy-formula-to-calculate-true-cac-across-all-your-marketing-channels/) - Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don't hold up under
- [How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing](https://10bestpr.ca/2025/08/13/how-to-use-ai-tools-in-your-instagram-strategy-tips-from-hubspots-global-head-of-brand-marketing/) - For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they're already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content.
- [AI avatars are already here, and these are the trends I’m most bullish on](https://10bestpr.ca/2025/08/12/ai-avatars-are-already-here-and-these-are-the-trends-im-most-bullish-on/) - As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or setting up gear. That’s what led me to explore AI avatars.
- [Here’s how to prove marketing’s pipeline value & revenue impact to your CFO](https://10bestpr.ca/2025/08/11/heres-how-to-prove-marketings-pipeline-value-revenue-impact-to-your-cfo/) - Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return.
- [The definition of a buyer persona [in under 100 words]](https://10bestpr.ca/2025/08/08/the-definition-of-a-buyer-persona-in-under-100-words/) - Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona.
- [YouTube, newsletters, and X — the AI workflows that will help you dominate them all](https://10bestpr.ca/2025/08/07/youtube-newsletters-and-x-the-ai-workflows-that-will-help-you-dominate-them-all/) - Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely.
- [How to scale your hypergrowth marketing team from 5 to 25 people using this template](https://10bestpr.ca/2025/08/07/how-to-scale-your-hypergrowth-marketing-team-from-5-to-25-people-using-this-template/) - In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster.
- [Marketing without the cringe: Jayde Powell on Gen Z audiences](https://10bestpr.ca/2025/08/05/marketing-without-the-cringe-jayde-powell-on-gen-z-audiences/) - I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer. I am also chronically online, so I’m aware of a lot of the Gen Z slang/memes/jokes
- [5 best CRMs for publishing companies in 2025](https://10bestpr.ca/2025/07/30/5-best-crms-for-publishing-companies-in-2025/) - With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting more challenging with the rise of generative AI. To conquer obstacles to monetization and distribution, publishing companies need to be able to build stronger relationships with their readers, subscribers, and
- [5 best CRMs for plumbers in 2025](https://10bestpr.ca/2025/07/30/5-best-crms-for-plumbers-in-2025/) - If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform helps reduce no-shows, speeds up emergency dispatch, and provides the insights you need to improve profitability and customer loyalty.
- [How to reduce marketing tool sprawl without losing the functionality you need](https://10bestpr.ca/2025/08/04/how-to-reduce-marketing-tool-sprawl-without-losing-the-functionality-you-need/) - Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here's the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on ineffective channels and strategies, with about half of respondents saying they misspend at least 20%
- [5 community-building tips I’ve learned from working in social media, TV, and nonprofits](https://10bestpr.ca/2025/07/31/5-community-building-tips-ive-learned-from-working-in-social-media-tv-and-nonprofits/) - For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything: Every single winning strategy has always tied back to community.
- [5 best healthcare CRM software in 2025](https://10bestpr.ca/2025/07/31/5-best-healthcare-crm-software-in-2025/) - There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication is key to meeting patients’ changing health needs. In fact, it’s what patients prefer. Research by global healthcare company Abbott found that 72% of patients want more personalized care. But
- [4 best pharma CRMs in 2025](https://10bestpr.ca/2025/07/31/4-best-pharma-crms-in-2025/) - Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Whether you're tracking drug samples, coordinating clinical trials, or ensuring compliance, pharmaceutical companies benefit from CRM systems with features that support their specialized workflows.
- [Condé Nast marketing leader shares her framework for destroying your imposter syndrome](https://10bestpr.ca/2025/07/31/conde-nast-marketing-leader-shares-her-framework-for-destroying-your-imposter-syndrome/) - When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and life coaching. I’ll admit to having been skeptical about life coaching in the past, but this conversation changed my mind. As a life coach, she developed a framework she calls
- [How I grew my Substack by 7,000% in less than 3 years without burning out](https://10bestpr.ca/2025/07/31/how-i-grew-my-substack-by-7000-in-less-than-3-years-without-burning-out/) - The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are joining the bandwagon. Boasting more than five million paid subscribers across the platform, Substack invites creators like myself to build an audience, make money, and connect with other readers and writers. My
- [How to add HTML embed codes to your website [quick tip]](https://10bestpr.ca/2025/08/01/how-to-add-html-embed-codes-to-your-website-quick-tip/) - As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via your website? Embedding enables you to do exactly that. I’ll often use this tactic for video content as a way to repurpose it and increase its reach.
- [4 best CRMs for higher education in 2025](https://10bestpr.ca/2025/07/31/4-best-crms-for-higher-education-in-2025/) - With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors. The University of Wyoming boosted enrollment by using HubSpot
- [4 best CRMs for wholesalers in 2025](https://10bestpr.ca/2025/07/31/4-best-crms-for-wholesalers-in-2025/) - Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, maintain accurate inventory visibility, and provide exceptional customer service, the right CRM becomes essential for success. A CRM helps wholesalers streamline operations, from managing volume-based pricing to tracking shipments across multiple channels. That‘s why we’ve
- [The 15 best “Meet the Team” pages I’ve ever seen](https://10bestpr.ca/2025/07/28/the-15-best-meet-the-team-pages-ive-ever-seen/) - I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed opportunity for your brand if you don’t try to get a little creative or, at the very least, make sure the page is engaging and up to date.
- [The psychology behind clicks: Where digital marketing meets neuroscience](https://10bestpr.ca/2025/07/30/the-psychology-behind-clicks-where-digital-marketing-meets-neuroscience/) - In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to click? Is it the headline? The button color? The layout?
- [What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]](https://10bestpr.ca/2025/07/29/what-is-a-lead-magnet-20-lead-magnet-ideas-and-examples-step-by-step/) - Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets.
- [I built my backlink strategy on guest blogging — here’s exactly how it drove results](https://10bestpr.ca/2025/07/29/i-built-my-backlink-strategy-on-guest-blogging-heres-exactly-how-it-drove-results/) - If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link building.
- [5 best accounting software CRMs for small businesses in 2025](https://10bestpr.ca/2025/07/28/5-best-accounting-software-crms-for-small-businesses-in-2025/) - Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it means staying on top of recurring deadlines, securely handling sensitive financial data, and ensuring no client communication falls through the cracks. These unique needs make it essential to have a CRM that’s not
- [5 best CRMs for cleaning businesses in 2025](https://10bestpr.ca/2025/07/28/5-best-crms-for-cleaning-businesses-in-2025/) - Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Yet, finding the right tools to keep everything organized is a challenge; here’s why: the CRM needs of cleaning businesses are uniquely demanding, blending field service logistics with customer
- [7 best CRMs for business brokers in 2025](https://10bestpr.ca/2025/07/14/7-best-crms-for-business-brokers-in-2025/) - Business brokers face a variety of challenges in managing complex deal flows, maintaining long-term client relationships, and coordinating between buyers and sellers. A specialized CRM system becomes essential for organizing prospect databases, automating follow-ups, and ensuring no potential deal falls through the cracks.
- [6 best venture capital CRMs in 2025](https://10bestpr.ca/2025/07/16/6-best-venture-capital-crms-in-2025/) - Venture capital (VC) firms have unique relationship management needs that many customer relationship management (CRM) systems don't address.
- [5 best CRMs for dental businesses in 2025](https://10bestpr.ca/2025/07/16/5-best-crms-for-dental-businesses-in-2025-2/) - Let's be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between managing patient relationships, scheduling appointments, and nurturing new leads, you need technology that actually works for you, not against you.
- [5 best CRMs for dental businesses in 2025](https://10bestpr.ca/2025/07/16/5-best-crms-for-dental-businesses-in-2025/) - Let's be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between managing patient relationships, scheduling appointments, and nurturing new leads, you need technology that actually works for you, not against you.
- [5 best CRMs for investment banking businesses in 2025](https://10bestpr.ca/2025/07/25/5-best-crms-for-investment-banking-businesses-in-2025/) - Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face rapid market changes and growing client demands, increasing regulatory demands, and the need to manage intricate client relationships that traditional spreadsheets and generic tools simply cannot handle effectively.
- [5 best CRMs for investment banking businesses in 2025](https://10bestpr.ca/2025/07/25/5-best-crms-for-investment-banking-businesses-in-2025-2/) - Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face rapid market changes and growing client demands, increasing regulatory demands, and the need to manage intricate client relationships that traditional spreadsheets and generic tools simply cannot handle effectively.
- [5 best CRMs for call center businesses in 2025](https://10bestpr.ca/2025/07/25/5-best-crms-for-call-center-businesses-in-2025/) - Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call center teams handle hundreds of interactions daily, require instant access to customer history across multiple touchpoints, and need sophisticated routing and monitoring capabilities to maintain service quality. These high-volume, fast-paced environments demand specialized tools to
- [4 best CRMs for oil and gas businesses in 2025](https://10bestpr.ca/2025/07/25/4-best-crms-for-oil-and-gas-businesses-in-2025/) - The oil and gas industry faces unique challenges that standard business software often can't address. From managing complex, multi-year drilling projects to tracking equipment across remote locations, energy companies need specialized tools to stay competitive. Customer relationship management (CRM) systems designed for oil and gas operations help companies streamline vendor relationships, manage lengthy sales cycles,
- [7 best CRMs for pest control companies in 2025](https://10bestpr.ca/2025/07/21/7-best-crms-for-pest-control-companies-in-2025/) - Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply can't keep up. That’s why teams are turning to CRMs for pest control — built for these unique needs.
- [5 best CRMs for HVAC businesses in 2025](https://10bestpr.ca/2025/07/24/5-best-crms-for-hvac-businesses-in-2025/) - Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You're dealing with a technician shortage, meanwhile customers expect rapid response times when their AC fails or their furnace breaks.Customer relationship management (CRM) software solves these challenges by centralizing customer data, automating routine tasks, and streamlining operations.
- [5 best CRMs for mortgage businesses in 2025](https://10bestpr.ca/2025/07/23/5-best-crms-for-mortgage-businesses-in-2025/) - As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And at some point, those spreadsheets just don’t cut it anymore. A CRM can help you with almost all of those aspects (depending on the CRM), which is why choosing the best mortgage CRM is crucial.
- [5 best CRMs for HR businesses in 2025](https://10bestpr.ca/2025/07/23/5-best-crms-for-hr-businesses-in-2025/) - Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with hiring managers to managing client accounts and compliance documentation, HR workflow is multifaceted and high-touch. Traditional tools like spreadsheets or generic databases quickly fall short when firms scale, leaving communication gaps, workflow inefficiencies, and lost
- [5 best CRMs for landscaping businesses in 2025](https://10bestpr.ca/2025/07/23/5-best-crms-for-landscaping-businesses-in-2025/) - Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes, and service histories. That’s a tough job, and without the right software to stay organized, you may miss opportunities and lose revenue. You need a flexible CRM that matches your daily reality.
- [7 best CRMs for roofing businesses in 2025](https://10bestpr.ca/2025/07/23/7-best-crms-for-roofing-businesses-in-2025/) - Running a roofing business is tough. You're juggling estimates, managing crews, and trying to keep customers happy. On top of that, most roofing companies struggle to find a CRM that works for their unique needs.
- [Tasting marketing: What a viral YouTube star wishes marketers knew](https://10bestpr.ca/2025/07/21/tasting-marketing-what-a-viral-youtube-star-wishes-marketers-knew/) - I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview. And, my selfishness aside, this former Disney marketer has a lot to learn from. Today’s master turned his covid furlough hobby into a highly successful
- [How marketers can still thrive in a recession: Expert and data-backed tips](https://10bestpr.ca/2025/07/22/how-marketers-can-still-thrive-in-a-recession-expert-and-data-backed-tips/) - When life gives you lemons, make lemonade. Right?There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19 pandemic. Within these periods are droves of case studies proving that whether or not a company comes out thriving is largely dependent on the strength of its marketing. It’s no coincidence
- [Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth](https://10bestpr.ca/2025/07/21/measuring-inclusive-marketing-why-traditional-kpis-hinder-both-customer-success-and-brand-growth/) - Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust.
- [5 best CRMs for gym businesses in 2025](https://10bestpr.ca/2025/07/18/5-best-crms-for-gym-businesses-in-2025/) - Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to handle everything from lead nurturing to membership retention. Gold's Gym SoCal achieved its best six months of sales in history after implementing HubSpot's unified CRM
- [5 best investment management CRMs in 2025](https://10bestpr.ca/2025/07/18/5-best-investment-management-crms-in-2025/) - Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules — all of which require special consideration.
- [Top 4 social media CRMs to grow your business in 2025](https://10bestpr.ca/2025/07/16/top-4-social-media-crms-to-grow-your-business-in-2025/) - Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue.
- [AI predictions that will completely change marketing — and life — in 2025](https://10bestpr.ca/2025/07/17/ai-predictions-that-will-completely-change-marketing-and-life-in-2025/) - For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago.
- [5 best CRMs for legal businesses in 2025](https://10bestpr.ca/2025/07/16/5-best-crms-for-legal-businesses-in-2025/) - Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. These demands make traditional client management tools inadequate for the legal industry.
- [How I helped a CEO hit 3m LinkedIn views in 4 months](https://10bestpr.ca/2025/07/16/how-i-helped-a-ceo-hit-3m-linkedin-views-in-4-months/) - LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most people don’t realize the goldmine they’re sitting on, for both their personal brand and their company.
- [5 best CRMs for property management businesses in 2025](https://10bestpr.ca/2025/07/14/5-best-crms-for-property-management-businesses-in-2025/) - Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner communications, maintenance requests, and lead generation while maintaining detailed records of all interactions.
- [The latest ChatGPT updates: Memory, o3 & 04-mini, 4.1, and social media rumors — here’s what you need to know](https://10bestpr.ca/2025/07/15/the-latest-chatgpt-updates-memory-o3-04-mini-4-1-and-social-media-rumors-heres-what-you-need-to-know/) - If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers.
- [5 best CRMs for automotive businesses in 2025](https://10bestpr.ca/2025/07/14/5-best-crms-for-automotive-businesses-in-2025/) - Fifty-seven percent of buyers are now willing to purchase a car online, according to 2024 Adtaxi research, up from 49% the previous year. As more people begin their car-buying journey on your website, sales teams must decipher who’s serious about driving the car off the lot — and who’s just kicking the digital tires. An
- [7 best CRMs for retail businesses in 2025](https://10bestpr.ca/2025/07/14/7-best-crms-for-retail-businesses-in-2025/) - Retail businesses face unique challenges in today's competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth.
- [5 best CRM software for hotels in 2025](https://10bestpr.ca/2025/07/11/5-best-crm-software-for-hotels-in-2025/) - Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it's easy to lose sight of exactly what’s driving revenue — not to mention the frustration of losing commissions to OTAs. Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster
- [5 best CRMs for utilities in 2025](https://10bestpr.ca/2025/07/11/5-best-crms-for-utilities-in-2025/) - Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges.Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance — a customer relationship management system (CRM) for utilities can make these things easier.
- [4 best CRMs for manufacturing businesses in 2025](https://10bestpr.ca/2025/07/10/4-best-crms-for-manufacturing-businesses-in-2025/) - Manufacturing companies face unique challenges when managing customer relationships. Complex sales cycles, custom product configurations, and multi-stakeholder decision processes require specialized CRM capabilities that go beyond basic contact management.
- [4 best CRMs for consulting businesses in 2025](https://10bestpr.ca/2025/07/10/4-best-crms-for-consulting-businesses-in-2025/) - Managing client relationships is the cornerstone of any successful consulting business. Consulting firms face unique challenges in tracking prospects, managing complex project pipelines, and maintaining long-term client relationships across multiple engagements. Unlike traditional sales processes, consulting requires nurturing relationships over extended periods while juggling multiple stakeholders and project phases.
- [7 best CRMs for logistics businesses in 2025](https://10bestpr.ca/2025/07/08/7-best-crms-for-logistics-businesses-in-2025/) - Running a logistics business is far from easy. From juggling multiple shipments to coordinating with carriers, tracking deliveries, and keeping customers informed, you have your hands full with responsibilities.
- [7 best CRMs for restaurant businesses in 2025](https://10bestpr.ca/2025/07/08/7-best-crms-for-restaurant-businesses-in-2025/) - Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible. That's where restaurant CRM software becomes your secret weapon.
- [How to go from marketer to CMO — 5 tactics that actually catapulted my career progression](https://10bestpr.ca/2025/07/08/how-to-go-from-marketer-to-cmo-5-tactics-that-actually-catapulted-my-career-progression/) - I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way.
- [How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride](https://10bestpr.ca/2025/07/07/how-i-used-chatgpt-o3-to-plan-an-entire-marketing-campaign-during-one-plane-ride/) - In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to run.
- [This behavioral science principle can make your billboard go viral, here’s how](https://10bestpr.ca/2025/07/03/this-behavioral-science-principle-can-make-your-billboard-go-viral-heres-how/) - Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.
- [From third-party cookies to zero-party data: The new rules of email engagement](https://10bestpr.ca/2025/07/02/from-third-party-cookies-to-zero-party-data-the-new-rules-of-email-engagement/) - A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads.It wasn't magic. Just algorithms working with behavioral data.
- [I tested 2025's most realistic AI voice tools — here’s what blew me away](https://10bestpr.ca/2025/07/02/i-tested-2025s-most-realistic-ai-voice-tools-heres-what-blew-me-away/) - AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound like actual people, with emotions, personalities, and conversational quirks that can genuinely fool you.
- [How Privy’s former CMO learned to love low-budget, scrappy marketing](https://10bestpr.ca/2025/06/30/how-privys-former-cmo-learned-to-love-low-budget-scrappy-marketing/) - If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was
- [17 marketing job descriptions for hiring managers to attract ideal candidates](https://10bestpr.ca/2025/06/30/17-marketing-job-descriptions-for-hiring-managers-to-attract-ideal-candidates/) - Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential.Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way.
- [Here are the most popular AI video tools that are actually worth your time](https://10bestpr.ca/2025/06/27/here-are-the-most-popular-ai-video-tools-that-are-actually-worth-your-time/) - My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what
- [Make space for customers to see their business as part of yours](https://10bestpr.ca/2025/06/24/make-space-for-customers-to-see-their-business-as-part-of-yours/) - I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master in marketing isn’t proposing — but she does have some proposals to consider.
- [Six simple behavioral science tips to improve any marketing message (and the brands that get it right)](https://10bestpr.ca/2025/06/26/six-simple-behavioral-science-tips-to-improve-any-marketing-message-and-the-brands-that-get-it-right/) - Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but it’s missing all the
- [How to get AI to write copy in your brand voice — from picking the right platform to training your GPT](https://10bestpr.ca/2025/06/25/how-to-get-ai-to-write-copy-in-your-brand-voice-from-picking-the-right-platform-to-training-your-gpt/) - When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence.
- [Secrets of savable content: How to create content buyers come back for](https://10bestpr.ca/2025/06/25/secrets-of-savable-content-how-to-create-content-buyers-come-back-for/) - Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.
- [Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue](https://10bestpr.ca/2025/06/24/keeping-up-is-exhausting-heres-how-one-social-media-creator-helps-brands-beat-trend-fatigue/) - How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up
- [In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days](https://10bestpr.ca/2025/06/23/in-a-feature-parity-world-its-all-about-your-brand-heres-how-your-startup-can-nail-it-in-the-first-100-days/) - Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact? Brand.
- [AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]](https://10bestpr.ca/2025/06/10/ai-can-boost-conversions-from-your-web-page-hubspots-cmo-shows-you-how-tutorial/) - Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle.
- [The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]](https://10bestpr.ca/2025/06/11/the-hubspot-blogs-ai-trends-for-marketers-report-key-findings-from-1000-marketing-pros/) - With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically? To understand AI in marketing in 2025, we surveyed over 1,000 marketing and advertising professionals worldwide.
- [I run a zero-employee marketing agency entirely with AI tools — here’s how](https://10bestpr.ca/2025/06/12/i-run-a-zero-employee-marketing-agency-entirely-with-ai-tools-heres-how/) - A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own.
- [This AI prompt can transform you into an elite marketer in any field, here’s how](https://10bestpr.ca/2025/06/19/this-ai-prompt-can-transform-you-into-an-elite-marketer-in-any-field-heres-how/) - We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.
- [I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up](https://10bestpr.ca/2025/06/20/i-tried-writing-a-blog-post-with-chatgpt-claude-and-gemini-heres-how-they-stacked-up/) - A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas.
- [20 best B2B lead generation tools](https://10bestpr.ca/2025/06/20/20-best-b2b-lead-generation-tools/) - There’s no way around it — every business needs to drive leads to grow.However, B2B lead generation is far from a simple task.
- [Content strategy red flags: What B2B marketing teams get wrong and how to course-correct](https://10bestpr.ca/2025/06/19/content-strategy-red-flags-what-b2b-marketing-teams-get-wrong-and-how-to-course-correct/) - I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying
- [How to create a landing page: My simple step-by-step approach](https://10bestpr.ca/2025/06/19/how-to-create-a-landing-page-my-simple-step-by-step-approach/) - The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and
- [Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered](https://10bestpr.ca/2025/06/16/trash-ai-content-experimental-budgets-and-tiktok-for-b2b-ross-simmonds-unfiltered/) - If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master's take: "The amount of blog posts that are written with AI is at an all-time high… And all of it is trash."Ross Simmonds joins us with some spicy takes on experimentation, distribution, and
- [Growth marketing — the campaigns that you need to know](https://10bestpr.ca/2025/06/18/growth-marketing-the-campaigns-that-you-need-to-know/) - I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d better learn the right answers before time runs out.
- [How to market your brand to budget-conscious prospects](https://10bestpr.ca/2025/06/17/how-to-market-your-brand-to-budget-conscious-prospects/) - Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals.
- [Master the art of going viral on LinkedIn with Hala Taha's four-step formula](https://10bestpr.ca/2025/06/17/master-the-art-of-going-viral-on-linkedin-with-hala-tahas-four-step-formula/) - LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget.
- [The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers](https://10bestpr.ca/2025/06/16/the-unconventional-scrappy-tactics-i-used-to-grow-a-newsletter-to-40k-subscribers/) - You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of stuff I live for. I'm Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral post generator that attracted 2 million
- [The actual recession marketing tactics that helped brands survive + how your team can implement them](https://10bestpr.ca/2025/06/16/the-actual-recession-marketing-tactics-that-helped-brands-survive-how-your-team-can-implement-them/) - In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly.That they did — tightening their marketing strategy to meet the demands of the times. It was a real-time masterclass in surviving turbulent
- [The state of inclusive marketing in 2025 [new data + expert insight]](https://10bestpr.ca/2025/06/10/the-state-of-inclusive-marketing-in-2025-new-data-expert-insight/) - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The Unstereotype
- [Social media image sizes (2025 update) for every platform](https://10bestpr.ca/2025/06/10/social-media-image-sizes-2025-update-for-every-platform/) - When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically.Boy, was I wrong.
- [Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more](https://10bestpr.ca/2025/06/09/zappis-cmo-shares-her-secrets-for-building-ai-agents-that-nail-brand-voice-manage-compliance-and-more/) - “I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented with AI tools only to get results that feel generic or off-brand.
- [What you're doing wrong in your marketing emails [according to an email expert]](https://10bestpr.ca/2025/06/04/what-youre-doing-wrong-in-your-marketing-emails-according-to-an-email-expert/) - One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive.This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson is
- [Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy](https://10bestpr.ca/2025/06/06/deep-research-in-content-marketing-using-chatgpt-gemini-and-perplexity-for-strategy/) - Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries.
- [Are blogs dead? I asked 10 marketing experts](https://10bestpr.ca/2025/06/06/are-blogs-dead-i-asked-10-marketing-experts/) - Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?”
- [Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)](https://10bestpr.ca/2025/06/05/behind-the-viral-post-generator-how-i-reverse-engineered-linkedin-virality-and-went-viral-myself/) - LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives engagement. What I discovered was surprising (and depressing): The most successful posts are
- [Discrepancies experienced by Black content creators [new data + expert insights]](https://10bestpr.ca/2025/06/05/discrepancies-experienced-by-black-content-creators-new-data-expert-insights/) - Welcome toBreaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your success.This piece is in collaboration
- [How I applied the 95-5 rule to build Gong’s brand from the ground up](https://10bestpr.ca/2025/06/02/how-i-applied-the-95-5-rule-to-build-gongs-brand-from-the-ground-up/) - When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from the trenches: Most people aren’t
- [KPI dashboards & how to use them in your marketing](https://10bestpr.ca/2025/05/30/kpi-dashboards-how-to-use-them-in-your-marketing/) - I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together.I had the numbers, technically … but not the clarity. I wasn’t even sure which metrics mattered most. That’s when I started building my
- [Why writing with clarity matters in marketing (+ 9 ways to simplify your message)](https://10bestpr.ca/2025/05/29/why-writing-with-clarity-matters-in-marketing-9-ways-to-simplify-your-message/) - Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point?
- [Video is vital to ecommerce marketing — here’s what marketers need to know](https://10bestpr.ca/2025/05/28/video-is-vital-to-ecommerce-marketing-heres-what-marketers-need-to-know/) - Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same.A good video does what ten blocks of text can’t. It shows off your product and convinces people to buy fast.
- [What makes a good website? Here are 16 things I look at [new data]](https://10bestpr.ca/2025/05/28/what-makes-a-good-website-here-are-16-things-i-look-at-new-data/) - Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today.Website trends and customer expectations change rapidly. It feels like yesterday when I worked in a leading website design agency. Back then, we encouraged clients to build a mobile-friendly
- [The best video marketing channels to grow your brand this year](https://10bestpr.ca/2025/05/27/the-best-video-marketing-channels-to-grow-your-brand-this-year/) - Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to increasing visibility and getting brand recognition.
- [Turn your power users into creators (and vice versa)](https://10bestpr.ca/2025/05/26/turn-your-power-users-into-creators-and-vice-versa/) - One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as one. And as our 15-minute interview stretched into a 90-minute coffee chat, folks, it got
- [We asked customers how they like to communicate with brands [HubSpot blog survey]](https://10bestpr.ca/2025/05/23/we-asked-customers-how-they-like-to-communicate-with-brands-hubspot-blog-survey/) - Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product. In my experience leading marketing teams, understanding how your customers prefer to interact with your brand
- [How much does AI cost? Here are the industry averages](https://10bestpr.ca/2025/05/21/how-much-does-ai-cost-here-are-the-industry-averages/) - I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do.However, I quickly discovered hidden costs to everything I did. My automation script needed a server to live on. The server needed maintenance
- [Reddit marketing mistakes to avoid in your social media strategy](https://10bestpr.ca/2025/05/13/reddit-marketing-mistakes-to-avoid-in-your-social-media-strategy/) - Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve lost a ton of time or that I’m not doing what I set out to
- [Content pillars for social media: Reaching your audience with the content they need](https://10bestpr.ca/2025/05/15/content-pillars-for-social-media-reaching-your-audience-with-the-content-they-need/) - When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it was a motivational quote; other days, it was a rushed product promo. Engagement was inconsistent,
- [Does Quora work for marketing?](https://10bestpr.ca/2025/05/13/does-quora-work-for-marketing/) - SEO is dead, long live SEO!That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands can make it work for them.
- [Be human or be ignored — why authenticity matters and how my brand helped me launch a business](https://10bestpr.ca/2025/05/13/be-human-or-be-ignored-why-authenticity-matters-and-how-my-brand-helped-me-launch-a-business/) - I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so ... self-promoting. Weren't my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented
- [The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]](https://10bestpr.ca/2025/05/12/the-best-marketing-campaigns-of-the-year-thus-far-what-to-learn-from-them-and-why-they-worked-so-darn-well-new-data/) - Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think it’s safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and,
- [Attribution is garbage, says this email expert. (Plus, 3 reasons Jay's a loser.)](https://10bestpr.ca/2025/05/05/attribution-is-garbage-says-this-email-expert-plus-3-reasons-jays-a-loser/) - “Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has just as much chance of being viewed as Apple’s, or Google’s, or [fill in your favorite big brand here]. Today’s master is here to help you not waste that chance.
- [Here are the 24 best lead generation tools + why they matter](https://10bestpr.ca/2025/05/07/here-are-the-24-best-lead-generation-tools-why-they-matter/) - When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while secretly Googling things like “what is a lead magnet?” during team
- [The top inclusive marketing trends of 2025, according to Sonia Thompson](https://10bestpr.ca/2025/05/09/the-top-inclusive-marketing-trends-of-2025-according-to-sonia-thompson/) - ​​Okay. So if you've been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So when I go to a restaurant, I'm wondering, does their menu work for people like me? Now your ideal customers are going to have these questions as people like me
- [Top social media tools to boost your social strategy](https://10bestpr.ca/2025/05/09/top-social-media-tools-to-boost-your-social-strategy/) - Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the maximum number of people, your business needs to be on social media, too.However, the ease
- [B2B marketing team structures every company should consider](https://10bestpr.ca/2025/05/09/b2b-marketing-team-structures-every-company-should-consider/) - Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the future.At the most basic level, you're always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch (flux
- [How to master the basics of social media advertising [+ 5 examples]](https://10bestpr.ca/2025/05/08/how-to-master-the-basics-of-social-media-advertising-5-examples/) - I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.
- [Personalized experiences: Why I love them (+ brand examples)](https://10bestpr.ca/2025/05/08/personalized-experiences-why-i-love-them-brand-examples/) - Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals.She’s appeared in many of the brand’s campaigns herself, demonstrating first-hand how products work, sharing recommendations, progression photos, and usage tips.
- [How to hire and manage a remote digital marketing team](https://10bestpr.ca/2025/05/07/how-to-hire-and-manage-a-remote-digital-marketing-team/) - The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent.I’ve been a remote digital marketer for years —
- [How to learn social media marketing: 33 resources for beginners](https://10bestpr.ca/2025/05/07/how-to-learn-social-media-marketing-33-resources-for-beginners/) - Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning.To hone these
- [How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million](https://10bestpr.ca/2025/05/06/how-gen-z-is-using-ai-to-build-personal-brands-a-guide-that-helped-me-build-a-linkedin-presence-thats-reached-over-140-million/) - I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could
- [How to leverage the 5 stages of the customer buying cycle for more sales](https://10bestpr.ca/2025/05/06/how-to-leverage-the-5-stages-of-the-customer-buying-cycle-for-more-sales/) - Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last 6+ years of running my own business.Recently, I reached out to one of the leading AI companies that secured VC funding. I really wanted to cooperate with them, so I
- [AI agents for social media: How to use them right now + what you can expect in the future](https://10bestpr.ca/2025/05/05/ai-agents-for-social-media-how-to-use-them-right-now-what-you-can-expect-in-the-future/) - I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs. As I look at AI
- [11 helpful resources for improving your business skills](https://10bestpr.ca/2025/05/05/11-helpful-resources-for-improving-your-business-skills/) - It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success.There‘s a lot that goes into becoming more business-savvy, whether it’s learning the “softer” skills (like people management, communication, and public speaking) or mastering the “hard” skills (like
- [Content aggregators can help you get more eyes on your marketing collateral — here's how](https://10bestpr.ca/2025/05/01/content-aggregators-can-help-you-get-more-eyes-on-your-marketing-collateral-heres-how/) - Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation.Since they’re not
- [How to use buyer journey keyword research to unlock SEO-generated revenue](https://10bestpr.ca/2025/04/30/how-to-use-buyer-journey-keyword-research-to-unlock-seo-generated-revenue/) - I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up.The problem? I couldn’t quantify a single sale from two million visitors. I had
- [AI agents for marketing — I talked to experts about the benefits](https://10bestpr.ca/2025/04/29/ai-agents-for-marketing-i-talked-to-experts-about-the-benefits/) - I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard.The pattern of excitement, overpromising, and then reality isn’t relegated to
- [Lead form best practices for capturing high-quality prospects](https://10bestpr.ca/2025/04/29/lead-form-best-practices-for-capturing-high-quality-prospects/) - When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for capturing those leads, I didn’t put much thought into whether lead form best practices even
- [Social Media Marketing Campaigns: What I’d Do to Stand Out on Every Platform [+ New Data]](https://10bestpr.ca/2025/04/28/social-media-marketing-campaigns-what-id-do-to-stand-out-on-every-platform-new-data/) - You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever.Tons of moving parts constitute a high-performing, truly modern social strategy. According to HubSpot’s 2025 Social Media Trends Report, some
- [Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]](https://10bestpr.ca/2025/04/25/email-marketing-plan-craft-track-your-email-campaign-free-template/) - If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once,
- [How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn](https://10bestpr.ca/2025/04/21/how-i-built-a-2-6-million-agency-in-year-one-without-a-sales-team-using-nothing-but-linkedin/) - Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be?
- [A Deep Dive Into the Different Types of AI Agents and When to Use Them](https://10bestpr.ca/2025/04/22/a-deep-dive-into-the-different-types-of-ai-agents-and-when-to-use-them/) - I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun.One
- [Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing](https://10bestpr.ca/2025/04/22/main-character-energy-what-black-panther-can-teach-you-about-inclusive-marketing/) - “Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master.Her voice drops to a conspiratorial tone.
- [Every Team Should Know Its Earned Media Value — Here's Why](https://10bestpr.ca/2025/04/23/every-team-should-know-its-earned-media-value-heres-why/) - Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t?Then, you’ve got a bunch of tactics to gain earned media value without paying for every mention. Here’s where your whole team will help you gain EMV. In this
- [My Favorite B2B Email Marketing Examples and What Teams Can Learn](https://10bestpr.ca/2025/04/22/my-favorite-b2b-email-marketing-examples-and-what-teams-can-learn/) - A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of
- [Social Media Engagement: How to Make Your Brand the Life of The Digital Party](https://10bestpr.ca/2025/04/22/social-media-engagement-how-to-make-your-brand-the-life-of-the-digital-party/) - Engagement on social media is like mingling at a party.There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party.
- [How Heike Young Uses Humor to Transform B2B Marketing](https://10bestpr.ca/2025/04/21/how-heike-young-uses-humor-to-transform-b2b-marketing/) - It's rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she's got 20K followers (and some viral videos with 4M+ views) to prove it. Today's expert tells us
- [Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now](https://10bestpr.ca/2025/04/18/customer-experience-marketing-why-cx-matters-more-than-any-other-marketing-kpi-right-now/) - I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs.After all, Fluent Support stated that 89% of companies will compete primarily on customer experience by 2025. Brands
- [How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks](https://10bestpr.ca/2025/04/17/how-to-use-facebook-for-business-25-facebook-marketing-tips-tricks/) - Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically.The phrase “Facebook is dead” can incite an instant debate amongst marketers. Facebook is a lot of things —
- [Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say](https://10bestpr.ca/2025/04/16/maximizing-cost-per-acquisition-cpa-heres-what-experts-have-to-say/) - In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s converting capabilities, I’ve found cost per acquisition (or CPA) to be a much more valuable metric.If you really think about it, clicks only tell you if people arrive at your content — not if
- [29 of My Favorite Visual Content Creation Tools](https://10bestpr.ca/2025/04/16/29-of-my-favorite-visual-content-creation-tools/) - Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting.If that‘s the case, I’ve been in your shoes before. To help you create
- [How Customer Journey SEO Turns Clicks Into Conversions](https://10bestpr.ca/2025/04/15/how-customer-journey-seo-turns-clicks-into-conversions/) - Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business.I honestly can’t remember the last time I made a purchase without some online research
- [Using AI to Get Your Business Branding Right — My Favorite Tips and Tools](https://10bestpr.ca/2025/04/14/using-ai-to-get-your-business-branding-right-my-favorite-tips-and-tools/) - I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance?Whenever I think of “branding,” I go back to my memory of the GameCube boot-up
- [Reddit's Growth Advisor on Finding Your Vertical-Specific SEO Strategy](https://10bestpr.ca/2025/04/07/reddits-growth-advisor-on-finding-your-vertical-specific-seo-strategy/) - Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links. Now, two marketers might not even be playing the SEO game on the
- [Cultural Marketing: What It Is & How to Do It The Right Way [According to Experts]](https://10bestpr.ca/2025/04/09/cultural-marketing-what-it-is-how-to-do-it-the-right-way-according-to-experts/) - As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local businesses dabble in cultural marketing to appeal to as many residents as possible and show how inclusive their products and services are.Whether coffee shops like The Monkey & The Elephant host various Black history-themed events
- [Everything You Need to Know About the Principles and Types of Design](https://10bestpr.ca/2025/04/09/everything-you-need-to-know-about-the-principles-and-types-of-design/) - A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design team is up to. I’ve worked with many graphic design teams over the years, and
- [Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing](https://10bestpr.ca/2025/04/08/who-uses-reddit-anyway-a-deep-dive-into-reddit-users-and-what-they-think-of-marketing/) - The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth.Since 2005, Reddit has been the place for honest, no-holds-barred recommendations — whether brands like it or not. As one of the most visited
- [Meet the Founder Who Raised $6.3M to Literally Make It Rain](https://10bestpr.ca/2025/04/08/meet-the-founder-who-raised-6-3m-to-literally-make-it-rain/) - While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air. Meet Augustus Doricko, the CEO of Rainmaker — a Southern California startup using drone-based cloud seeding to artificially increase rainfall over drought-stricken farmland. If it sounds like science fiction, that’s because
- [These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge](https://10bestpr.ca/2025/04/04/these-roadblocks-prevent-ai-adoption-hubspots-senior-director-of-global-growth-shares-how-champions-can-conquer-the-challenge/) - Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Of course, implementing new AI-powered tools is often easier said than done. In this article, I’ll share some common
- [Social Proof Backfire: The Marketing Mistake Costing You Conversions](https://10bestpr.ca/2025/04/03/social-proof-backfire-the-marketing-mistake-costing-you-conversions/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked
- [My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience](https://10bestpr.ca/2025/04/03/my-go-to-copywriting-templates-as-a-marketer-with-20-years-of-experience/) - Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them.While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year, as
- [Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand](https://10bestpr.ca/2025/04/01/be-an-addition-not-a-substitution-lessons-from-tom-hollands-na-beer-brand/) - When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms.
- [What is User-generated Content (UGC)? Essentials for a Soaring Strategy](https://10bestpr.ca/2025/04/02/what-is-user-generated-content-ugc-essentials-for-a-soaring-strategy/) - My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” For over a decade, I’ve been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks
- [25 Live Video Stats Marketers Need to Know This Year](https://10bestpr.ca/2025/04/01/25-live-video-stats-marketers-need-to-know-this-year/) - As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your
- [Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit](https://10bestpr.ca/2025/03/28/navigating-global-expansion-what-brands-can-learn-from-liquid-deaths-uk-exit/) - When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British sensibilities? Or proof that even viral marketing can’t guarantee product success? According to behavioral science
- [How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]](https://10bestpr.ca/2025/03/28/how-conversion-funnels-create-a-better-customer-journey-tips-to-optimize-yours/) - Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of
- [Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know](https://10bestpr.ca/2025/03/26/why-everyone-is-a-social-media-entrepreneur-right-now-trends-you-need-to-know/) - In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry,” she says. Now affectionately known as the “Big Sis
- [Data Visualization: Tips and Examples to Inspire You](https://10bestpr.ca/2025/03/25/data-visualization-tips-and-examples-to-inspire-you/) - I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That's why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers.Visual charts and graphs not only save me precious time but also empower
- [Morning Brew's Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)](https://10bestpr.ca/2025/03/25/morning-brews-co-founder-on-the-three-channels-that-will-win-2025-plus-how-to-craft-a-voice-that-stands-out/) - All I have to show from my college days is a questionably long Facebook album titled “For the Nights I'll Never Remember, and the People I'll Never Forget.”Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It's okay… We all have our strengths.
- [11+ Real-World AI Agent Examples](https://10bestpr.ca/2025/03/24/11-real-world-ai-agent-examples/) - AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while – but haven’t gotten that visibility until recently. In this article, we’ll break down real-world
- [Reddit Marketing — How to Make Content Niche Audiences Actually Engage With](https://10bestpr.ca/2025/03/24/reddit-marketing-how-to-make-content-niche-audiences-actually-engage-with/) - I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes.My Reddit homepage is a mishmash of everything that interests me: Deep dives into project management
- [What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]](https://10bestpr.ca/2025/03/21/what-is-demand-generation-heres-how-you-can-create-buzz-for-your-offering-faqs/) - If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers.Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing, but most would agree that it’s an essential part of your marketing strategy.
- [How This Small Startup Outperformed a Stalling Industry](https://10bestpr.ca/2025/03/17/how-this-small-startup-outperformed-a-stalling-industry/) - As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re like me, your first question was, “What the ever-loving fffff-?” But your second question is, “What are they doing right?”
- [Best Social Media Marketing Courses to Take Online [Free & Paid]](https://10bestpr.ca/2025/03/20/best-social-media-marketing-courses-to-take-online-free-paid/) - I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in content for nearly a decade, I know firsthand how important it is to stay ahead of social media trends — platforms evolve, algorithms shift, and what worked last year might not work today.That’s why I’m
- [The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty](https://10bestpr.ca/2025/03/17/the-email-marketing-strategies-beyonce-royal-caribbean-and-sprinkles-cupcakes-use-to-boost-conversions-and-loyalty/) - Email newsletters are all the rage these days, with some popular publications having hundreds of thousands of engaged subscribers. I've been learning a lot more about newsletters lately, and was especially curious about how successful newsletters think about and go about attracting and retaining a diverse audience. So in this episode, I sat down with
- [Why Your Business Needs Customer Journey Analytics](https://10bestpr.ca/2025/03/19/why-your-business-needs-customer-journey-analytics/) - Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming brand advocates. To truly make sense of your customer's experience, I believe leveraging customer journey analytics is not only beneficial, but key to learning more
- [How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant](https://10bestpr.ca/2025/03/18/how-to-create-inclusive-case-studies-that-convert-according-to-an-inclusive-marketing-consultant/) - The other day, my parents went to my uncle's house for dinner. My uncle and his wife, my aunt, moved about an hour away a while back. And ever since then, my uncle always asked my parents why they never come over. And my mom always responds the same way. We don't go where we're
- [Social Media Basics: A Checklist Every Marketer Needs](https://10bestpr.ca/2025/03/18/social-media-basics-a-checklist-every-marketer-needs/) - Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on.
- [Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy](https://10bestpr.ca/2025/03/17/everything-our-paid-team-learned-from-attempting-a-reddit-advertising-strategy/) - A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit.While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its new
- [Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]](https://10bestpr.ca/2025/03/17/are-in-stream-video-ads-worth-the-investment-benefits-best-practices-for-marketers/) - It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies.I’m sure
- [What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers](https://10bestpr.ca/2025/03/14/what-is-a-dsp-a-full-breakdown-of-demand-side-platforms-for-marketers/) - As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP).What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads.
- [8 Questions to Help You Write a Compelling Marketing Brief](https://10bestpr.ca/2025/03/14/8-questions-to-help-you-write-a-compelling-marketing-brief/) - If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address.
- [Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work](https://10bestpr.ca/2025/03/13/startup-marketing-strategy-18-ideas-and-tactics-that-actually-work/) - Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks.Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied to early-stage businesses with tight budgets and small teams.
- [Be a Knock Out in Small and Local Business Marketing](https://10bestpr.ca/2025/03/11/be-a-knock-out-in-small-and-local-business-marketing/) - In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight. Though Flo from Progressive seems like she’d be a scrapper, right? It’s not just me?
- [How AI Will Revolutionize the Future of Business, According to HubSpot's CMO](https://10bestpr.ca/2025/03/12/how-ai-will-revolutionize-the-future-of-business-according-to-hubspots-cmo/) - With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep up with how AI is changing business.Take DeepSeek R1, for example. Created by Chinese company DeepSeek, the AI model turned the world on its head when it was first launched in January 2025. It disrupted
- [How We’re Building Breeze to Power the Future of GTM](https://10bestpr.ca/2025/03/10/how-were-building-breeze-to-power-the-future-of-gtm/) - Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don’t need the hype; they need practical help.The reality is that 50% of small businesses fail within five years. Not because starting a business
- [How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]](https://10bestpr.ca/2025/03/11/how-marketers-can-use-retail-media-networks-to-get-in-front-of-customers-expert-tips/) - I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to plan and deliver targeted ads while I’m on the platform. One of these ads led
- [Is B2B Telemarketing Making a Resurgence? Here’s What the Experts Say](https://10bestpr.ca/2025/03/10/is-b2b-telemarketing-making-a-resurgence-heres-what-the-experts-say/) - Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention.I set out to discover if B2B telemarketing is dead in 2025, or if it’s due for a comeback. I
- [Marketing Like a Castaway](https://10bestpr.ca/2025/03/05/marketing-like-a-castaway/) - Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I would love to get cast members from The Bear” — Hulu’s Chicago-set show ” — “to record announcements or do videos for us, highlighting what
- [7 Brands That Got Inclusive Marketing Right](https://10bestpr.ca/2025/03/07/7-brands-that-got-inclusive-marketing-right/) - “Everyone at some point in their lives, will be impacted by disability.”That was a sentiment that was communicated to me several times over the course of the last few weeks as I’ve interviewed various people on the topic of accessibility. And each time I heard it – I found myself thinking about that statement –
- [How to Create an Anchor Link to Jump to a Specific Part of a Page](https://10bestpr.ca/2025/03/07/how-to-create-an-anchor-link-to-jump-to-a-specific-part-of-a-page/) - When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made possible thanks to anchor links.Want to see what I mean? Scroll to the table of contents below. Each of the topics in
- [The Usability Testing Playbook [Expert Tips & Sample Questions]](https://10bestpr.ca/2025/03/06/the-usability-testing-playbook-expert-tips-sample-questions/) - As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability
- [The 13 Best Keyword Research Tools to Find the Right Keywords for SEO](https://10bestpr.ca/2025/03/06/the-13-best-keyword-research-tools-to-find-the-right-keywords-for-seo/) - Let's get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert.As for the key to finding — and choosing — the right long-tail keywords? I’ve found that it involves knowing how to use keyword research software effectively.
- [B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer](https://10bestpr.ca/2025/03/05/b2b-marketing-analytics-that-every-team-needs-to-track-my-take-as-a-marketer-2/) - I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring.I use various tools for my analytics, including
- [B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer](https://10bestpr.ca/2025/03/05/b2b-marketing-analytics-that-every-team-needs-to-track-my-take-as-a-marketer/) - I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring.I use various tools for my analytics, including
- [13 Media Planning Tools I Tried & What Worked Best [+ Free Template]](https://10bestpr.ca/2025/03/05/13-media-planning-tools-i-tried-what-worked-best-free-template/) - Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels.I’ve found that while traditional outlets like TV, publications, and radio can still be valuable for certain businesses, more media planning
- [13 Media Planning Tools I Tried & What Worked Best [+ Free Template]](https://10bestpr.ca/2025/03/05/13-media-planning-tools-i-tried-what-worked-best-free-template-2/) - Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels.I’ve found that while traditional outlets like TV, publications, and radio can still be valuable for certain businesses, more media planning
- [The 6 Best Content Planning Software — Experts Explain Their Top Choice](https://10bestpr.ca/2025/03/04/the-6-best-content-planning-software-experts-explain-their-top-choice/) - I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years.Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first click,
- [The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer](https://10bestpr.ca/2025/03/03/the-most-effective-b2b-saas-marketing-tactics-everything-i-know-as-a-marketer/) - When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting, and growth stalled.Something was off. It wasn’t a lack of effort but a lack of
- [45 Video Marketing Statistics for 2025 [New Data]](https://10bestpr.ca/2025/03/03/45-video-marketing-statistics-for-2025-new-data/) - Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. I personally like the storytelling, relatability, and brevity of video content.To help you leverage video in your marketing, I’ve gathered new video marketing
- [Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences](https://10bestpr.ca/2025/02/24/consultant-behind-meow-wolf-blue-man-group-shares-lessons-on-joy-playing-and-branded-experiences/) - Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They’ve all sought out today’s guest as a consultant.But today’s master is… actually not a master of marketing at all. In fact, he’s never worked a day in marketing. But he literally wrote the book
- [Optimizing B2B Conversion Rates — All My Tips and Strategies](https://10bestpr.ca/2025/02/27/optimizing-b2b-conversion-rates-all-my-tips-and-strategies/) - One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right.Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to
- [What's a Marketing Audit? [+ How To Do One]](https://10bestpr.ca/2025/02/28/whats-a-marketing-audit-how-to-do-one/) - Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The competition is fierce, and with AI on the horizon, it’s difficult to tell what the future will bring in the next five years or so.If you haven’t revisited your marketing
- [2025 CPL and CAC Benchmarks [HubSpot Research]](https://10bestpr.ca/2025/02/28/2025-cpl-and-cac-benchmarks-hubspot-research/) - As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC).These benchmarks are helpful for everyone in business to know, but especially important
- [Succession Planning — the Best Way to Ensure Your Company’s Future](https://10bestpr.ca/2025/02/28/succession-planning-the-best-way-to-ensure-your-companys-future/) - If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. I’ve personally worked at companies that took succession planning seriously, and those that didn’t, and the difference was stark.According to this 2023 report, “three years is the
- [What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]](https://10bestpr.ca/2025/02/27/what-are-the-4-ps-of-marketing-the-marketing-mix-explained-example/) - If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never change.The four Ps of marketing are still foundational today. Those who studied marketing in college
- [TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?](https://10bestpr.ca/2025/02/27/tam-sam-som-what-do-they-mean-how-do-you-calculate-them/) - As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math. And most of the time, I’m in a kerfuffle with three acronyms: TAM SAM SOM.Calculating your total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) can be helpful beyond the realm
- [How to Create a Stakeholder Map for Seamless Project Tracking](https://10bestpr.ca/2025/02/26/how-to-create-a-stakeholder-map-for-seamless-project-tracking/) - Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities.Despite my experience with content strategies, I made a rookie mistake — I hadn’t created a stakeholder map. That experience pushed me to develop a systematic approach to stakeholder
- [I Asked Experts About Improving Keyword Rankings — Here Are Their Tips](https://10bestpr.ca/2025/02/26/i-asked-experts-about-improving-keyword-rankings-here-are-their-tips/) - I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search.The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.”
- [Inside the B2B Marketing Funnel — Everything I Know as a Marketer](https://10bestpr.ca/2025/02/25/inside-the-b2b-marketing-funnel-everything-i-know-as-a-marketer/) - If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off.In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern funnel
- [TikTok Strategy for Brands: Expert Tips](https://10bestpr.ca/2025/02/25/tiktok-strategy-for-brands-expert-tips/) - TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger. I spoke with social media expert Annabelle Nyst, former senior marketing manager for HubSpot‘s brand social channels
- [Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same](https://10bestpr.ca/2025/02/24/why-top-performing-teams-use-ai-workflow-automation-and-how-you-can-do-the-same/) - “If you build it, they will come” worked well in "Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration.When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more: What is AI actually
- ['They Need a Little Rock n' Roll': How the Ad Suite Formula Shakes Up B2B Marketing](https://10bestpr.ca/2025/02/24/they-need-a-little-rock-n-roll-how-the-ad-suite-formula-shakes-up-b2b-marketing/) - When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy.It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing. “That kind
- [Media Mix Modeling: What It Is and How to Use It [+ Examples]](https://10bestpr.ca/2025/02/17/media-mix-modeling-what-it-is-and-how-to-use-it-examples/) - I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work.I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to
- [Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It](https://10bestpr.ca/2025/02/21/why-am-i-losing-followers-on-instagram-what-the-data-says-how-you-can-fix-it/) - The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more.Inevitably, a situation arises where you are losing
- [The 7 Principles of Conversion-Centered Landing Page Design](https://10bestpr.ca/2025/02/21/the-7-principles-of-conversion-centered-landing-page-design/) - Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up?CCD is the science of crafting experiences laser-focused on achieving a singular business goal. Think
- [Why Keyword Intent Matters & How It Leads to Higher Search Rankings](https://10bestpr.ca/2025/02/18/why-keyword-intent-matters-how-it-leads-to-higher-search-rankings/) - A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don't convert. That’s even true for pieces that are well-written.That’s what happens when marketers ignore keyword intent, which is
- [Which LLM Should You Use for Your Business? [Pros and Cons]](https://10bestpr.ca/2025/02/18/which-llm-should-you-use-for-your-business-pros-and-cons/) - Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AIBut as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short). So, let’s talk about what to use, when.
- [How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]](https://10bestpr.ca/2025/02/19/how-the-eisenhower-matrix-can-keep-your-projects-on-track-my-experience/) - In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions.Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put it
- [How I Repost on Instagram: Ways to Reshare Content From Other Users](https://10bestpr.ca/2025/02/19/how-i-repost-on-instagram-ways-to-reshare-content-from-other-users/) - I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront for one’s business. But in truth, I spend much more time reposting other people’s content than my own.Sure, Instagram is a powerful social media tool that can help me increase my brand’s reach and attract
- [How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025](https://10bestpr.ca/2025/02/18/how-i-built-a-75m-newsletter-my-top-tips-to-make-yours-impactful-in-2025/) - I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. "I read the Wall Street Journal because my parents told me to. It's dense. It’s dry. I can't get
- [Why You Should Leverage Interactive Videos [Data from 500+ Marketers]](https://10bestpr.ca/2025/02/18/why-you-should-leverage-interactive-videos-data-from-500-marketers/) - When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos.Even though the medium can be traced back to the decades-old
- [My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]](https://10bestpr.ca/2025/02/17/my-tips-for-designing-great-website-imagery-with-canva-hubspot-3-more-tools/) - I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you're in luck.
- [The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven Benefits](https://10bestpr.ca/2025/02/17/the-sustainability-mandate-how-sustainable-marketing-drives-customer-loyalty-other-proven-benefits/) - Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection.Consumers value sustainability so much they’re willing to pay 9.7% more for sustainable products. HubSpot’s State of Consumer Trends report also found that buyers take a company’s environmental impact, DEI commitment, and ethical production practices when purchasing from a company.
- [I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]](https://10bestpr.ca/2025/02/14/i-took-a-deep-dive-into-pert-to-create-more-accurate-time-estimates-templates-examples-and-formula/) - As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals.To make a realistic estimate, it’s not only my own time management
- [Writing a Scope of Work: Steps, Templates, and Real-World Examples](https://10bestpr.ca/2025/02/14/writing-a-scope-of-work-steps-templates-and-real-world-examples/) - As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren't clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems
- [How the Scarcity Principle Can Transform Ecommerce](https://10bestpr.ca/2025/02/14/how-the-scarcity-principle-can-transform-ecommerce/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an
- [Be Mine: A Brief History of Valentine's Day Marketing](https://10bestpr.ca/2025/02/14/be-mine-a-brief-history-of-valentines-day-marketing/) - When I was in grade school, Valentine’s Day was one of my favorite holidays.There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate.
- [Webinar Promotion Tips to Make Sure Nobody Misses Your Next One](https://10bestpr.ca/2025/02/13/webinar-promotion-tips-to-make-sure-nobody-misses-your-next-one/) - Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join.Effective webinar promotion can also increase audience engagement and settle the nerves of webinar hosts. Promotion allows you to fill your audience with the right people and get closer to them.
- [Content Intelligence: How to Use AI to Power Your Content Strategy](https://10bestpr.ca/2025/02/11/content-intelligence-how-to-use-ai-to-power-your-content-strategy/) - When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles.While many questions about AI still remain unanswered, I’ve discovered that content intelligence can be a game-changer for
- [Best A/B Testing Tools: My Top Recommendations for Marketers](https://10bestpr.ca/2025/02/11/best-a-b-testing-tools-my-top-recommendations-for-marketers/) - No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy, or building the most effective product. This is where A/B testing tools come in handy. The right tools help you test and optimize your website or app design, copy, product, and — most
- [How to Harness B2B Influencer Marketing to Grow Your Brand](https://10bestpr.ca/2025/02/10/how-to-harness-b2b-influencer-marketing-to-grow-your-brand/) - One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic.Whether we admit it or not, no one is immune to the
- [Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug](https://10bestpr.ca/2025/02/03/chubbies-co-founder-warns-dont-get-hooked-on-the-performance-marketing-drug/) - Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day. Today, we’ve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts.
- [Is it Real or AI? Test Your Detection Skills [Round 4]](https://10bestpr.ca/2025/02/03/is-it-real-or-ai-test-your-detection-skills-round-4/) - Think you're good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it's getting harder to detect AI imagery. Take this quiz and find out how good you are at finding AI in everyday images, videos, and illustrations. 1. Which football pic is real?
- [How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]](https://10bestpr.ca/2025/02/07/how-to-boost-a-post-on-social-media-instagram-facebook-and-twitter/) - I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog.As a noob marketer — and still to this day, honestly — I’d test out new concepts on my platforms
- [The Content Collaboration Framework That Earned HubSpot 6 Million Views](https://10bestpr.ca/2025/02/04/the-content-collaboration-framework-that-earned-hubspot-6-million-views/) - It wasn't too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post.
- [How to Make a Promotional Video (Budget-Friendly Tips)](https://10bestpr.ca/2025/02/06/how-to-make-a-promotional-video-budget-friendly-tips/) - As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company's overall business goals. But what makes a good promotional video? How much does it cost to make one? How does
- [Reddit Stats and Facts to Know in 2025](https://10bestpr.ca/2025/02/05/reddit-stats-and-facts-to-know-in-2025/) - Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers.While the platform maintains its core strength in community engagement and authentic discussion, it's transformed into a sophisticated marketing channel that offers unique advantages over traditional social networks like Facebook or Instagram.
- [How to Use Blog Post Templates in Google Docs [My Favorite Free Templates]](https://10bestpr.ca/2025/02/05/how-to-use-blog-post-templates-in-google-docs-my-favorite-free-templates/) - We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or words to screen.That’s where blog post templates can come in handy.
- [Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]](https://10bestpr.ca/2025/02/04/anatomy-of-a-facebook-ad-how-to-create-scroll-stopping-campaigns-examples/) - Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad.When it comes to creating a Facebook ad for your business, there are a lot
- [Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z](https://10bestpr.ca/2025/02/04/beyond-the-golden-arches-how-two-mcdonalds-marketers-win-gen-z/) - 90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it
- [McDonald's Secret Ingredients to Fan-Driven Marketing](https://10bestpr.ca/2025/02/03/mcdonalds-secret-ingredients-to-fan-driven-marketing/) - When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and
- [Can't Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]](https://10bestpr.ca/2025/02/03/cant-afford-a-super-bowl-ad-try-these-marketing-alternatives-instead-examples-expert-tips/) - The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool $7 - $8 million per spot. If that’s not in the budget, here are
- [How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive](https://10bestpr.ca/2025/01/30/how-much-does-a-super-bowl-ad-cost-does-it-get-roi-a-data-backed-deep-dive/) - Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025.
- [Jaguar's Rebrand: Bold Move or Costly Mistake?](https://10bestpr.ca/2025/01/31/jaguars-rebrand-bold-move-or-costly-mistake/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and “modernist exuberance.” Their rebrand campaigns involve cryptic videos,
- [Real-Time Bidding for Programmatic Ads — Here's How It Works](https://10bestpr.ca/2025/01/31/real-time-bidding-for-programmatic-ads-heres-how-it-works/) - As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads.This process is often one of the most efficient and cost-effective ways to purchase ad inventory online.
- [How Our Events Team Saved Thousands using AI for INBOUND '24](https://10bestpr.ca/2025/01/27/how-our-events-team-saved-thousands-using-ai-for-inbound-24/) - When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. One thing was clear though: Given how huge AI has become in the last few years, they knew they’d incorporate it somehow. I connected with the team to learn more about the
- [What is an Audience Profile? How to Build One and My Favorite Examples](https://10bestpr.ca/2025/01/30/what-is-an-audience-profile-how-to-build-one-and-my-favorite-examples/) - When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing power that we have sitting at our fingertips today. Instead of broad-stroke campaigns based on geography, brands are now able to target consumers in unique segments and offer genuinely personalized experiences (with minimal money spent).
- [11 Ways to Become a Better Blogger, According to the HubSpot Blog Team](https://10bestpr.ca/2025/01/29/11-ways-to-become-a-better-blogger-according-to-the-hubspot-blog-team/) - Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able to tell that by the fact that the word “blog” is in our team name. Blogging is the foundation of most of our professional lives, and it has been for a while now — and
- [Here‘s Everything I’ve Learned About Internet Marketing [Data + Expert Tips]](https://10bestpr.ca/2025/01/29/heres-everything-ive-learned-about-internet-marketing-data-expert-tips/) - I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh, that makes me feel a little old).Since then, things have changed tremendously and the internet
- [Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend](https://10bestpr.ca/2025/01/28/marketing-spend-optimization-expert-ways-to-optimize-your-marketing-ad-spend/) - I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed.It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities.
- [The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]](https://10bestpr.ca/2025/01/28/the-top-challenges-marketing-leaders-expect-to-face-in-2025-how-you-can-solve-for-them-expert-insights-data/) - Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead.That’s why I dug into the biggest challenges marketers are expecting next year and how to handle them, using insights from: 300+ global marketing
- [Your Content Marketing Budget: Balancing Investment, Engagement, and ROI](https://10bestpr.ca/2025/01/27/your-content-marketing-budget-balancing-investment-engagement-and-roi/) - If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create.
- [HubSpot's 2025 State of Blogging Report [Data from 500+ Marketers]](https://10bestpr.ca/2025/01/27/hubspots-2025-state-of-blogging-report-data-from-500-marketers/) - The weekly email to help take your career to the next level. No fluff, only first-hand expert advice & useful marketing trends. JOIN FREE Thank you! You've been subscribed
- [A Step-by-Step Guide to How I Do Content Research](https://10bestpr.ca/2025/01/21/a-step-by-step-guide-to-how-i-do-content-research/) - I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.) Of course, great marketing content is built on more than just Google search results. I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a
- [How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities](https://10bestpr.ca/2025/01/22/how-i-used-root-cause-analysis-to-turn-organizational-problems-into-opportunities/) - I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out.At times, it feels easier to just accept reality and move on. “Well, that new hire wasn’t the right person for our team right now. We’ll do better
- [Embark on Your SEO Treasure Hunt With Keyword Mapping](https://10bestpr.ca/2025/01/24/embark-on-your-seo-treasure-hunt-with-keyword-mapping/) - Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot.Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective content
- [How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process](https://10bestpr.ca/2025/01/24/how-content-audits-help-the-hubspot-blog-age-backwards-a-peek-into-our-process/) - In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this.We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase 3
- [What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]](https://10bestpr.ca/2025/01/24/what-is-content-seeding-how-does-it-work-heres-the-expert-take-examples/) - Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding.Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with the
- [Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]](https://10bestpr.ca/2025/01/24/silent-but-mighty-how-soundless-videos-are-winning-social-media-2025-data/) - You've just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef's kiss. But here's the plot twist – most of your audience will never hear any of it.Welcome to the reality of modern content consumption, where your masterpiece is more likely to
- [Gen Z is turning this CEO's business model upside down](https://10bestpr.ca/2025/01/23/gen-z-is-turning-this-ceos-business-model-upside-down/) - "This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation — she gets it.
- [How to Write a Content Brief [Template + Examples]](https://10bestpr.ca/2025/01/23/how-to-write-a-content-brief-template-examples/) - I've worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs.
- [How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]](https://10bestpr.ca/2025/01/22/how-i-use-landing-page-split-testing-to-find-untapped-marketing-potential-12-places-to-start/) - I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too.You might love your page’s first iteration — just like how I love the first draft. But, you know it’s due for a
- [Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer](https://10bestpr.ca/2025/01/22/secrets-of-organic-marketing-in-2025-why-paying-for-ads-isnt-the-only-answer/) - When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part.Organic marketing is all about naturally attracting your audience to your brand or business. It’s about grabbing their attention and winning them over without “paying” for it.
- [The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade](https://10bestpr.ca/2025/01/21/the-evolution-of-content-marketing-how-its-changed-and-where-its-going-in-the-next-decade/) - Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?”I think that’s a valid question, considering a sound content marketing strategy is one of the best ways a business can help shape its brand identity, garner interest from prospects, and retain an
- [10 Reasons Why No One Is Watching Your Video Content](https://10bestpr.ca/2025/01/21/10-reasons-why-no-one-is-watching-your-video-content/) - Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.Here I had a collection of what I thought were great examples of visual content, and yet, I ended up asking myself, “Why is no one watching my videos?” Where did I go wrong?
- [Using Video for Branding: 5 Top Brand Examples](https://10bestpr.ca/2025/01/20/using-video-for-branding-5-top-brand-examples/) - Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%.
- [Traditional Marketing vs. Digital Marketing: Why Not Both?](https://10bestpr.ca/2025/01/20/traditional-marketing-vs-digital-marketing-why-not-both/) - Traditional marketing versus digital marketing has become a hot topic among marketing professionals.I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand.
- [Goodbye TikTok: Everything Marketers Should Know About TikTok's Exit From Social Media](https://10bestpr.ca/2025/01/15/goodbye-tiktok-everything-marketers-should-know-about-tiktoks-exit-from-social-media/) - The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on Sunday, January 19th, TikTok will be officially banned in the United States.
- [How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study](https://10bestpr.ca/2025/01/17/how-we-used-ai-to-increase-hubspot-email-conversions-by-82-a-case-study/) - We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here's the thing about big results:
- [How to Create An Action Plan: A Straightforward Guide for Marketers](https://10bestpr.ca/2025/01/17/how-to-create-an-action-plan-a-straightforward-guide-for-marketers/) - A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources.Initially, I felt completely overwhelmed — until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable steps
- [What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]](https://10bestpr.ca/2025/01/17/what-is-a-media-mix-the-most-effective-types-hubspot-blog-data/) - I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play.By using multiple channels strategically, I can deliver messages more effectively, ensuring they reach the
- [How I Use Content Scoring to Make Posts My Audience Loves](https://10bestpr.ca/2025/01/16/how-i-use-content-scoring-to-make-posts-my-audience-loves/) - Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites.These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process.
- [Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]](https://10bestpr.ca/2025/01/16/media-buying-101-what-it-is-and-how-it-works-14-platforms-to-use/) - Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore.If you’ve been looking for new ways to get your ads in front of your target audience, I’m going to walk you
- [Content Mills Don‘t Work — Here’s Why](https://10bestpr.ca/2025/01/14/content-mills-dont-work-heres-why/) - Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark.Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are promised quality work that's delivered quickly for a minimal investment.
- [How to Do PR: The Ultimate Guide to Public Relations in 2025](https://10bestpr.ca/2025/01/14/how-to-do-pr-the-ultimate-guide-to-public-relations-in-2025/) - I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer.While I’m not a guru yet, I’ve learned a lot and can tell you this:
- [How Much Does an Explainer Video Actually Cost? [New Data]](https://10bestpr.ca/2025/01/14/how-much-does-an-explainer-video-actually-cost-new-data/) - I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos.That was out of the question as a teacher with a limited (okay, non-existent) class budget. However, I’ve
- [I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned](https://10bestpr.ca/2025/01/13/i-dove-deep-into-work-breakdown-structures-heres-what-ive-learned/) - Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It's called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true!Jokes aside, while
- [What Are Content Managers, and How Do You Become One?](https://10bestpr.ca/2025/01/10/what-are-content-managers-and-how-do-you-become-one/) - As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And most importantly, could this be my next career move?After weeks of digging into the role
- [The Ultimate Guide to B2B Marketing in 2025 [New Data + Expert Tips]](https://10bestpr.ca/2025/01/10/the-ultimate-guide-to-b2b-marketing-in-2025-new-data-expert-tips/) - Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. However, the biggest determinant of effective marketing is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall flat. In fact,
- [The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]](https://10bestpr.ca/2025/01/10/the-9-building-blocks-of-a-businesss-organizational-structure-with-diagrams/) - I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team's goals and one that helps employees understand how they fit into the bigger picture. These are the fundamental building blocks of your business.A couple of months ago, I drew my
- [Banking on Social: How to Create a Social Media Budget & Spend Smarter in 2025](https://10bestpr.ca/2025/01/08/banking-on-social-how-to-create-a-social-media-budget-spend-smarter-in-2025/) - A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past.So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year.
- [How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter](https://10bestpr.ca/2025/01/09/how-to-get-buy-in-from-top-marketing-leaders-what-kpis-truly-matter/) - Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?”Answering this question isn’t always straightforward. That’s why I always make sure to identify my key performance indicators (KPIs) before seeking executive buy-in. KPIs not only help me
- [In 2025, These SaaS Landing Pages Are My Go-To for Inspiration](https://10bestpr.ca/2025/01/08/in-2025-these-saas-landing-pages-are-my-go-to-for-inspiration/) - The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of the lucky ones, they may even seek out your brand's landing page looking for more.Easy, right? You got them on your website, they're sure to
- [The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]](https://10bestpr.ca/2025/01/08/the-hubspot-blogs-marketing-leadership-report-how-720-brand-leaders-will-get-ahead-in-2025-how-to-join-them/) - 2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer trends, and tough economic times. 56% of the marketing leaders in our recent survey say marketing has seen more change in the past three years than
- [The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]](https://10bestpr.ca/2025/01/07/the-marketing-executives-playbook-how-marketers-can-work-level-up-like-700-leaders-in-2025-new-data/) - “What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025.As I dove into data and interviewed executives across industries, I discovered something surprising: While 56% of marketing leaders believe marketing has changed more in the past three years
- [Viral Video Marketing: 9 of My Favorite Viral Marketing Videos](https://10bestpr.ca/2025/01/06/viral-video-marketing-9-of-my-favorite-viral-marketing-videos/) - Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget video since more and more consumers are starting to value authenticity over staged content. If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some
- [How to Understand & Calculate Statistical Significance [+ Example]](https://10bestpr.ca/2025/01/06/how-to-understand-calculate-statistical-significance-example/) - Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better.Naturally, I thought, "Let’s A/B test them!" However, our email marketer quickly pointed out a limitation I hadn't considered: At first, this seemed counterintuitive. Surely 5,000 subscribers was enough
- [The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)](https://10bestpr.ca/2025/01/03/the-rise-of-free-saas-tools-as-lead-magnets-how-marketers-can-take-advantage/) - As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.”For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end.
- [How to Use the Weighted Average Formula in Excel](https://10bestpr.ca/2025/01/02/how-to-use-the-weighted-average-formula-in-excel/) - If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values.It looks like this: (1 + 4+ 7+ 8+ 10) / 5 Do the math, and we get
- [What is Global Marketing? See 13 Businesses with Brilliant Strategies](https://10bestpr.ca/2025/01/02/what-is-global-marketing-see-13-businesses-with-brilliant-strategies/) - Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts.Today, any business can make its mark globally with a creative approach and a solid grasp of international markets.
- [How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]](https://10bestpr.ca/2024/12/30/how-content-monitoring-can-level-up-your-content-strategy-expert-tips/) - I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to work-related processes, it's one of my favorite things.Why? Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy.
- [I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know](https://10bestpr.ca/2024/12/31/i-reviewed-17-content-marketing-analytics-tools-heres-everything-you-need-to-know/) - Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies.For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow.
- [7 Soft Skills You Need to Achieve Career Growth (+ 3 Extra Skills)](https://10bestpr.ca/2024/12/31/7-soft-skills-you-need-to-achieve-career-growth-3-extra-skills/) - I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was.Most importantly, it taught me a valuable lesson: soft skills can be equally as — if not more coveted — than hard skills.
- [What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving](https://10bestpr.ca/2024/12/30/what-is-a-mind-map-exploring-a-powerful-tool-for-creative-problem-solving/) - Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential — yet managing them can be challenging without proper documentation.
- [How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists)](https://10bestpr.ca/2024/12/30/how-to-run-a-content-audit-in-2025-with-tips-from-content-seo-specialists/) - It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in.As a content marketer, I rely on content audits to keep track of how content is performing, understand what needs improvement, and use analytics to inform future campaigns.
- [The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More](https://10bestpr.ca/2024/12/27/the-12-sharpest-lessons-from-marketing-leaders-at-fortune-media-liquid-death-oatly-more/) - Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor.If you could smoosh all of their
- [How I Write Effective SOPs: A Complete Guide [+ Free Template]](https://10bestpr.ca/2024/12/27/how-i-write-effective-sops-a-complete-guide-free-template/) - In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes.Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted the detailed checklists — they felt mechanical. But after seeing how the agency delivered seamless content for dozens of clients, I
- [11 Important Elements to Include in Your Employee Handbook](https://10bestpr.ca/2024/12/27/11-important-elements-to-include-in-your-employee-handbook/) - In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was hired at based on the employee handbook.From vacation policies to dress codes to nondiscrimination policies, employee handbooks have given me a clear overview of the
- [Designing Web Forms With Impact — My Complete Guide](https://10bestpr.ca/2024/12/26/designing-web-forms-with-impact-my-complete-guide/) - Like many businesses, I depend on web forms on my website to collect visitor information and to give them an easy way to contact me. They are an invaluable part of my lead generation strategy.You probably know what a web form is and roughly what it looks like, but do you really know what it
- [9 Business Challenges Every Small Business Struggles With (And How to Fix Them)](https://10bestpr.ca/2024/12/23/9-business-challenges-every-small-business-struggles-with-and-how-to-fix-them/) - In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure from 2019 to 2023 (for companies started only half a decade ago) is a scarily
- [Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know](https://10bestpr.ca/2024/12/23/implementing-ai-in-your-marketing-tech-stack-expert-tips-and-tricks-you-need-to-know/) - Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy.This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?
- [Building the Right Foundation for Cornerstone Content — Here's Everything I Know](https://10bestpr.ca/2024/12/24/building-the-right-foundation-for-cornerstone-content-heres-everything-i-know/) - I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid.So, the cornerstone content model isn't exactly 'Moon Landing' material. But, it did completely
- [Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy](https://10bestpr.ca/2024/12/23/integrated-media-planning-what-it-is-and-how-to-adopt-it-in-your-marketing-strategy/) - Whether we realize it or not, we’re surrounded by integrated media planning.For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram and a SKIMS segment on “Keeping Up with the Kardashians.”
- [Top B2B Video Marketing Trends to Inform Your Video Marketing Strategy [+ Data & Expert Insight]](https://10bestpr.ca/2024/12/23/top-b2b-video-marketing-trends-to-inform-your-video-marketing-strategy-data-expert-insight/) - With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out.While we all know lots of video marketing is used in the B2C space, it can be equally effective in the B2B space if properly leveraged for your target audience.
- [Google Garners Criticism for Demo After Long Awaited 'Gemini' Release](https://10bestpr.ca/2024/12/06/google-garners-criticism-for-demo-after-long-awaited-gemini-release/) - Shortly after news spread that Google was pushing back the release of its long awaited AI model called Gemini, Google announced its launch. As part of the release, they published a demo showcasing impressive – downright unbelievable – capabilities from Gemini. Well, you know what they say about things being too good to be true.
- [The Ins-and-Outs of Content Optimization, Straight From a Marketer](https://10bestpr.ca/2024/12/16/the-ins-and-outs-of-content-optimization-straight-from-a-marketer/) - Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization.It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of pieces
- [5 Marketing Experts Predict The Top Trends We'll See in 2025](https://10bestpr.ca/2024/12/19/5-marketing-experts-predict-the-top-trends-well-see-in-2025/) - I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.”While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. While none of these experts
- [Lingering Questions: What Marketing Masters Want to Ask Each Other](https://10bestpr.ca/2024/12/20/lingering-questions-what-marketing-masters-want-to-ask-each-other/) - Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.But we got to wondering: What happens when noted marketing masters get to ask each other the questions? What do the innovators want to know from each other? This
- [Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology](https://10bestpr.ca/2024/12/20/input-bias-and-how-to-compete-when-the-best-marketer-is-ai-what-we-know-from-psychology/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.In his book The Coming Wave, Mustafa Suleyman predicts that AI will be able to successfully build a business in a few years. You would just need to write a prompt like, “Go make $1
- [Content Marketing Team Dynamics That Deliver Results](https://10bestpr.ca/2024/12/20/content-marketing-team-dynamics-that-deliver-results/) - As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects.While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large.
- [Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify's Global Head of Business Marketing](https://10bestpr.ca/2024/12/16/marketing-wrapped-2024-top-strategies-for-the-new-year-according-to-spotifys-global-head-of-business-marketing/) - By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists.So I started my festive, timely conversation with Spotify's Head of Global Business Marketing, Grace Kao, with an easy one: What's on her Spotify Wrapped? "I definitely channel my 12-year-old daughter right now," she told me. "So female power singers: Chappell Roan, Olivia
- [Stories That Move, Messages That Stick: The Secret to Persuasive Marketing](https://10bestpr.ca/2024/12/19/stories-that-move-messages-that-stick-the-secret-to-persuasive-marketing/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but there’s actually research that backs this up. The better the story, the more influence
- [10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)](https://10bestpr.ca/2024/12/17/10-of-the-best-tiktok-ad-examples-why-theyll-make-you-click/) - I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing.Thankfully, TikTok ads are here to bypass the unknowns and reach your audiences, and the best TikTok ads have created
- [How Content Gap Analysis Bolsters Your Marketing Strategy](https://10bestpr.ca/2024/12/18/how-content-gap-analysis-bolsters-your-marketing-strategy/) - Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis.Think about it. Every time you look up a topic, you will find hundreds of blogs that are
- [40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]](https://10bestpr.ca/2024/12/17/40-zoom-backgrounds-for-memorable-meetings-holidays-parties-more/) - Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess.My Zoom background has become as essential as my outfit, setting the tone and vibe for every call.
- [How to Get Celebrity Endorsements — Even if You're Not a Huge Brand](https://10bestpr.ca/2024/12/17/how-to-get-celebrity-endorsements-even-if-youre-not-a-huge-brand/) - As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn't) with the company they endorse.If you‘re a small or upcoming brand, you may think celebrity marketing isn’t possible
- [7 AI Automation Examples that Will Streamline Your Marketing Strategy](https://10bestpr.ca/2024/12/16/7-ai-automation-examples-that-will-streamline-your-marketing-strategy/) - Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition.
- [How Brands Are Investing in Video Marketing on a Budget [2024 Data]](https://10bestpr.ca/2024/12/16/how-brands-are-investing-in-video-marketing-on-a-budget-2024-data/) - It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing video content (now, whether or not you agree with that, it is a conversation for another day, but I digress). The truth is that video is here to
- [12 Benefits of Content Marketing [+ Examples]](https://10bestpr.ca/2024/11/27/12-benefits-of-content-marketing-examples/) - As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement, developing brand presence, and driving sales.If you‘re curious about content marketing and a little skeptical of its rewards, you’ve come to the right blog.
- [How an Entertainment Strategy Helps You Cut Through the White Noise](https://10bestpr.ca/2024/12/09/how-an-entertainment-strategy-helps-you-cut-through-the-white-noise/) - This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he grins. “We’re certified fun and we can prove it.” Case in point: When I asked Chandler Quintin for an interview, I failed to mention
- [5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder](https://10bestpr.ca/2024/12/10/5-tips-to-master-the-art-of-memorable-events-according-to-culturecons-founder/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Many people are surprised to learn that I am an introvert. I don’t get my energy from being around lots of people (although I love being around people). Instead, I get my energy from
- [What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said](https://10bestpr.ca/2024/12/12/what-is-digital-content-i-asked-experts-what-to-expect-from-it-in-2025-heres-what-they-said/) - Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one.From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say they
- [7 Meeting Agenda Examples For Productive and Efficient Meetings](https://10bestpr.ca/2024/12/13/7-meeting-agenda-examples-for-productive-and-efficient-meetings/) - In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings.The questions flew around randomly, the objective changed every minute, and
- [How to Learn Excel Online: 21 Free and Paid Resources for Excel Training](https://10bestpr.ca/2024/12/13/how-to-learn-excel-online-21-free-and-paid-resources-for-excel-training/) - Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid.Microsoft Excel is a versatile spreadsheet application that’s useful for data entry and storage, budgeting, data analysis, project management, reporting, inventory management, and
- [The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand](https://10bestpr.ca/2024/12/12/the-trust-factor-harnessing-empathy-and-authority-to-build-a-magnetic-brand/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands — are the ones telling the best stories. However, I believe most brands are telling
- [21 Virtual Holiday Party Ideas Hybrid & Remote Marketers Love](https://10bestpr.ca/2024/12/12/21-virtual-holiday-party-ideas-hybrid-remote-marketers-love/) - It’s officially the holiday season. If 70% of your workforce is remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team.Let’s face it — traditional in-person holiday parties were arguably easier to plan. Just order some festive food and drinks to the
- [It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP](https://10bestpr.ca/2024/12/10/its-like-marketing-but-made-for-humans-lessons-from-oatlys-evp/) - If you're sipping an oat milk latte as you read this, you're in luck.Keep reading to learn the secret sauce (er–milk?) to Oatly's killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department, why Oatly is a big fan of posting their lawsuits online, and Brendan Lewis' belief that
- [Content Cadence: How Often You Should Publish Blog, Video, and Social Media Content](https://10bestpr.ca/2024/12/11/content-cadence-how-often-you-should-publish-blog-video-and-social-media-content/) - Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case.If you’re a marketer or business owner who’s clueless about content cadence —
- [SEO for Startups: How Startups Can Unlock Growth With SEO](https://10bestpr.ca/2024/12/10/seo-for-startups-how-startups-can-unlock-growth-with-seo/) - SEO for startups can be overwhelming — but don’t let it keep you from getting started.Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster.
- [11 Best AI Video Generators to Use in 2025](https://10bestpr.ca/2024/12/10/11-best-ai-video-generators-to-use-in-2025/) - Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your production and create content that engages your audience. But what’s the best AI video generator for your
- [AI Predictions that Could Impact Marketers in 2025 [Trending Data & Expert Insights]](https://10bestpr.ca/2024/12/09/ai-predictions-that-could-impact-marketers-in-2025-trending-data-expert-insights/) - AI has gone mainstream. Although the technology is still evolving, it’s already changing how we work. With the help of AI-powered tools, us workers can automate a variety of tasks, from drafting email subject lines to understanding search performance.
- [Navigating the Future of SEO: 5 Tips From HubSpot's Senior Director of Global Growth](https://10bestpr.ca/2024/12/09/navigating-the-future-of-seo-5-tips-from-hubspots-senior-director-of-global-growth/) - The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot's Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. “In fact, I think the arrival of new competitors is one of
- [12 Editorial Skills You Need to Become a More Efficient Editor](https://10bestpr.ca/2024/11/29/12-editorial-skills-you-need-to-become-a-more-efficient-editor/) - I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills. Being a good editor is a muscle you have to practice.
- [Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know](https://10bestpr.ca/2024/12/02/implementing-ai-in-your-marketing-tech-stack-tips-and-tricks-you-need-to-know/) - Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest.So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back.
- [How B2C Companies Leverage AI Marketing [Examples & Tips]](https://10bestpr.ca/2024/12/03/how-b2c-companies-leverage-ai-marketing-examples-tips/) - Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away.Competera's real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% and
- [Real or AI-Generated? You Guess [Quiz]](https://10bestpr.ca/2024/12/06/real-or-ai-generated-you-guess-quiz/) - Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I’m throwing examples that will make you question everything. Let’s see how many you can get right. The answers are
- [How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]](https://10bestpr.ca/2024/12/06/how-consumers-responded-to-black-friday-campaigns-in-2024-holiday-marketing-tips/) - I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals. Online or in-store, consumer or marketer, Black Friday and Cyber Monday are formidable forces.
- [Consumers Care About Brand Values: How To Communicate Them in a Way That Wins](https://10bestpr.ca/2024/12/06/consumers-care-about-brand-values-how-to-communicate-them-in-a-way-that-wins/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I
- [Which Types of Content Will Win Over Google AI Overviews, According to Experts & 300+ Web Strategists](https://10bestpr.ca/2024/12/03/which-types-of-content-will-win-over-google-ai-overviews-according-to-experts-300-web-strategists/) - Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it.While content quality has always mattered, the stakes are now higher than ever as content must be not only informative and unique, but also easily digestible by Google's AI.
- [The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples & Expert Tips]](https://10bestpr.ca/2024/12/05/the-content-marketers-guide-to-thought-leadership-inspiring-examples-expert-tips/) - I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow.You need to share your knowledge consistently, prove you’re an expert (not just claim
- [A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators](https://10bestpr.ca/2024/12/04/a-data-backed-guide-to-newsletter-content-strategy-17-formats-topics-driving-roi-for-hundreds-of-newsletter-creators/) - Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon.
- [10 of the Coolest YouTube Banners I've Ever Seen](https://10bestpr.ca/2024/12/04/10-of-the-coolest-youtube-banners-ive-ever-seen/) - I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how you can create one for your own channel. Well, you’re in luck — I'm here to uncover some of the best-kept secrets about YouTube banners.
- [Advertising Metrics: How to Track Impact for Sustainable Business Growth](https://10bestpr.ca/2024/12/03/advertising-metrics-how-to-track-impact-for-sustainable-business-growth/) - Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here's the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can
- [The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]](https://10bestpr.ca/2024/12/03/the-tiny-layout-tweak-that-led-to-20-more-conversions-test-results/) - One tiny little layout change netted us an almost 20% increase in on-page conversions.They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try for
- [12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]](https://10bestpr.ca/2024/11/22/12-web-design-best-practices-guidelines-for-usability-in-2025-expert-tips/) - I used to be a content writer for a small web design agency, and my first piece was about website design best practices.I remember my manager going through it and telling me, “All good, but web design isn’t just about making things look good.” Back then, I was young and fresh, and honestly, that sounded
- [What Is a CMS and Why Should You Care?](https://10bestpr.ca/2024/11/21/what-is-a-cms-and-why-should-you-care/) - When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS.It felt like learning a new language. I kept seeing ‘CMS’ pop up everywhere, so I dove deeper into understanding it.
- [Scheduling Instagram Reels: The Complete Guide](https://10bestpr.ca/2024/11/21/scheduling-instagram-reels-the-complete-guide/) - It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life happens, and posting to social media isn’t always the priority.However, it’s devastating if the reel is particularly culturally relevant — i.e., wanting to post something during a company event or at a campaign launch. To
- [Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]](https://10bestpr.ca/2024/11/20/need-to-write-a-job-offer-letter-ive-got-you-covered-free-template-examples/) - You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter. I know how tricky it can feel. You want it to hit the right tone. But, between the legal speak
- [What Is a Risk Assessment? My Complete Guide [+ Free Template]](https://10bestpr.ca/2024/11/20/what-is-a-risk-assessment-my-complete-guide-free-template/) - No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don't see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s
- [The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]](https://10bestpr.ca/2024/11/19/the-pros-and-cons-of-instagram-marketing-according-to-an-expert-research/) - I was in high school when I uploaded my first Instagram post, and now that I'm almost 30, I can say for sure I've changed a lot since then. The same can be said for the social media platform, and those changes have led to a few pros and cons of Instagram marketing.
- [Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture](https://10bestpr.ca/2024/11/19/diversity-and-inclusion-in-tech-how-to-build-an-inclusive-tech-culture/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Sometimes I say I lived through the “good moment” in tech — when companies and teams openly championed diversity, equity, and inclusion (DEI). Or at least that’s what they claimed. During that time, it was
- [Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers](https://10bestpr.ca/2024/11/18/setting-your-influencer-budget-heres-everything-i-learned-about-working-with-influencers/) - As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.Who hasn't seen or read about the hype around influencer power, right? I mean, the
- [How To Make Engaging Videos: 6 Psychology-Backed Hacks](https://10bestpr.ca/2024/11/18/how-to-make-engaging-videos-6-psychology-backed-hacks/) - What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn't offer real value or be truly engaging. Short videos? Those were for people with short attention spans.Then, I stumbled upon a four-minute video about productivity hacks. I almost scrolled past it, but something about the
- [What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out](https://10bestpr.ca/2024/11/14/whats-below-the-line-marketing-anyway-i-dove-deep-into-btl-marketing-to-find-out/) - I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional.But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right.
- [AI Target Audience: What I Learned [+ Tools to Try]](https://10bestpr.ca/2024/11/14/ai-target-audience-what-i-learned-tools-to-try/) - I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI.However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood.
- [Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]](https://10bestpr.ca/2024/11/15/holistic-marketing-works-heres-how-you-can-apply-it-to-your-campaigns-expert-tips/) - When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine.Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking
- [3 Missteps with AI Image Generation and How You Should Be Using Them](https://10bestpr.ca/2024/11/14/3-missteps-with-ai-image-generation-and-how-you-should-be-using-them/) - For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how
- [My Comprehensive Guide to Micro-Influencer Marketing](https://10bestpr.ca/2024/11/07/my-comprehensive-guide-to-micro-influencer-marketing/) - I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it.The pull influencers of all followings have on social media users today is strong. After all, 63% of consumers will likely buy products promoted by an influencer they trust.
- [How to Generate Video Scripts With AI](https://10bestpr.ca/2024/10/23/how-to-generate-video-scripts-with-ai/) - I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving beyond that blank page. It doesn’t happen often, but when I'm really struggling to do this, I'll
- [‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?](https://10bestpr.ca/2024/10/23/not-your-moms-facebook-is-it-enough-to-attract-gen-z/) - Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends. “We are not your mom’s Facebook.” This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this summer. As the social giant turns 20 this year, they know a big chunk of their
- [How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]](https://10bestpr.ca/2024/10/22/how-marketers-save-time-and-make-data-backed-decisions-with-ai-reporting-expert-insights/) - Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges.
- [9 Best AI Marketing Bots I Use at Work in 2024](https://10bestpr.ca/2024/10/22/9-best-ai-marketing-bots-i-use-at-work-in-2024/) - As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that require immediate attention. It’s why I’m a big fan of AI marketing bots. Automating certain marketing tasks means I have more time for other tasks, like creating
- [Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]](https://10bestpr.ca/2024/10/21/jade-walters-is-creating-opportunities-for-students-of-color-on-linkedin-heres-how-pro-tips-for-gen-z/) - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Jade Walters
- [6 of the Best Video Formats for 2025](https://10bestpr.ca/2024/10/21/6-of-the-best-video-formats-for-2025/) - As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating. There is no one-size-fits-all video format— not every computer, video platform, or website browser supports every video format.
- [The 9 Best Marketing Frameworks You Need to Know](https://10bestpr.ca/2024/10/14/the-9-best-marketing-frameworks-you-need-to-know/) - Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. But once I started implementing these frameworks, things started to click. Suddenly, my campaigns were more focused, organized, and
- [How to Thrive as an Immigrant in Tech: Tips for Your Job Search](https://10bestpr.ca/2024/10/15/how-to-thrive-as-an-immigrant-in-tech-tips-for-your-job-search/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying this a lot lately — perhaps my brain is still adjusting to this milestone. I remember when a friend once said,
- [What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search](https://10bestpr.ca/2024/10/16/what-are-the-best-alternatives-to-google-how-brands-can-succeed-off-google-search/) - When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that
- [Designing an Event Marketing Budget? Here’s What Experts Recommend](https://10bestpr.ca/2024/10/18/designing-an-event-marketing-budget-heres-what-experts-recommend/) - The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was
- [What is Marketing, and What's Its Purpose?](https://10bestpr.ca/2024/10/18/what-is-marketing-and-whats-its-purpose/) - If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer. The term is so broad and flexible that it’s hard to pin down. Marketing is present in all stages of
- [AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]](https://10bestpr.ca/2024/10/17/ai-in-graphic-design-the-pros-cons-and-what-it-means-for-designers-expert-insight/) - Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We're doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic
- [AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies](https://10bestpr.ca/2024/10/17/ai-conversion-rate-optimization-how-ai-is-transforming-cro-strategies/) - The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO.If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO). In
- [I Tried Creating a YouTube Channel Using Only AI](https://10bestpr.ca/2024/10/15/i-tried-creating-a-youtube-channel-using-only-ai/) - Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network. In the video, Jensen created a YouTube channel using only AI! He made it look easy, but is it? I had to see for myself and document my own experience.
- [13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]](https://10bestpr.ca/2024/10/15/13-tips-for-creating-videos-for-instagram-like-the-brands-you-love-examples/) - Creating videos for Instagram has to be one of my favorite marketing tasks.From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work.
- [How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content ](https://10bestpr.ca/2024/10/08/how-the-hubspot-blog-built-a-freelance-writing-program-that-actually-makes-great-content/) - When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit,
- [How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips](https://10bestpr.ca/2024/10/08/how-to-turn-virtual-teams-into-tight-knit-communities-radha-agrawals-proven-tips/) - Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!)As someone whose dance moves resemble a malfunctioning robot, I'll admit that the concept sounded incredibly awkward to me. But watching the vids made me realize Agrawal is onto something: People are desperate for connection. Radha Agrawal is a
- [25 Top-Notch Product Landing Page Templates](https://10bestpr.ca/2024/10/09/25-top-notch-product-landing-page-templates/) - Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal. According to research, the average conversion rate for landing pages is only
- [Understanding B2B2C Marketing: A Comprehensive Overview](https://10bestpr.ca/2024/10/11/understanding-b2b2c-marketing-a-comprehensive-overview/) - As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but
- [New Product Development Process: Everything You Need to Know](https://10bestpr.ca/2024/10/11/new-product-development-process-everything-you-need-to-know/) - If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to
- [My Advice for People of Color Looking to Break Into Tech](https://10bestpr.ca/2024/10/10/my-advice-for-people-of-color-looking-to-break-into-tech/) - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Switching careers
- [How to Use Facebook Live: The Ultimate Guide](https://10bestpr.ca/2024/10/10/how-to-use-facebook-live-the-ultimate-guide/) - It's no secret that live streaming took off during the COVID-19 pandemic lockdown.It proved a valuable tool for forging and maintaining human connections as I saw personally hosting webinars and virtual meetups at my last company — and it hasn’t slowed down.
- [The 16 Best Blogging Platforms for 2024 (& How to Pick One)](https://10bestpr.ca/2024/10/09/the-16-best-blogging-platforms-for-2024-how-to-pick-one/) - I wrote my first blog about 10 years ago. I started on the Blogger platform and tried (and failed) at blogging for years. Now, I manage my own successful blog on the WordPress platform, and I love blogging. As an SEO consultant, I also manage clients' blogs and use many platforms. Truthfully, the best blogging
- [The Ultimate Guide to Event Marketing for Business in 2025](https://10bestpr.ca/2024/10/09/the-ultimate-guide-to-event-marketing-for-business-in-2025/) - At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing.After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s just
- [Podcasting for Business Growth: How I Built a 7-Figure Business While Staying True to Myself](https://10bestpr.ca/2024/10/08/podcasting-for-business-growth-how-i-built-a-7-figure-business-while-staying-true-to-myself/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes people start podcasts out of curiosity, the need to flex a creative muscle, or the drive to tell their story. But what happens after that initial experiment can be powerful: podcasting can create
- [How to Use Facebook: A Beginner’s Guide](https://10bestpr.ca/2024/10/08/how-to-use-facebook-a-beginners-guide/) - Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my MySpace; it’s way better than this.”
- [X (formerly Twitter) Marketing in 2024: The Ultimate Guide](https://10bestpr.ca/2024/10/07/x-formerly-twitter-marketing-in-2024-the-ultimate-guide/) - Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells me.
- [Top 5 Use Cases for AI Personalization in Marketing](https://10bestpr.ca/2024/09/30/top-5-use-cases-for-ai-personalization-in-marketing/) - It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization.
- [How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product](https://10bestpr.ca/2024/10/03/how-go-to-market-teams-can-grow-with-ai-according-to-hubspots-head-of-product/) - Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and
- [You're Not The Hero — Your Customer Is](https://10bestpr.ca/2024/10/01/youre-not-the-hero-your-customer-is/) - April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). She helps businesses streamline their messaging, and loves teaching business leaders to leverage the StoryBrand framework to simplify what they're trying to say. Keep reading to learn her three tips when it comes to
- [Brand Tracking: How to Streamline This Process With AI](https://10bestpr.ca/2024/10/03/brand-tracking-how-to-streamline-this-process-with-ai/) - The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning.
- [33 Ways to Drive Traffic to Your Website](https://10bestpr.ca/2024/10/02/33-ways-to-drive-traffic-to-your-website/) - “If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. Websites are no different. Even the best content needs readers, and if you’ve struggled to increase your website traffic, you're in good company.
- [SEO Step-by-Step Tutorial: 3 Essentials for Beginners [+ Next Steps]](https://10bestpr.ca/2024/10/02/seo-step-by-step-tutorial-3-essentials-for-beginners-next-steps/) - You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started.
- [Brand Strategy 101: 7 Important Elements of a Company Branding Plan](https://10bestpr.ca/2024/10/01/brand-strategy-101-7-important-elements-of-a-company-branding-plan/) - We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram influencers tell us how to book a free first-class flight, the city bus is wrapped with an Apple ad, your favorite TV show has been interrupted by commercials ever since the streaming service raised prices.
- [How to Choose a Marketing Team Structure That Doesn’t Just Look Good on Paper](https://10bestpr.ca/2024/10/01/how-to-choose-a-marketing-team-structure-that-doesnt-just-look-good-on-paper/) - Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams. It’s true. A good marketing team structure is what helps you weather the storm when you’re facing the pressure to grow marketing revenue — all while keeping headcount to a minimum. Not to toot our
- [3 Easy Steps to Build Your Brand Promise [+ Examples]](https://10bestpr.ca/2024/09/30/3-easy-steps-to-build-your-brand-promise-examples/) - A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It was a clarifying moment for me — despite having a solid mission and vision statement, it was the brand promise that really defined the heart of the company and what my role was.
- [Relationship Cultivation Strategies: 3 Ways to Build Event Connections](https://10bestpr.ca/2024/09/30/relationship-cultivation-strategies-3-ways-to-build-event-connections/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human interaction remains the cornerstone of building trust and fostering genuine relationships. This is where event organizers play a crucial role — not just in coordinating
- [How Newsletters Make Money](https://10bestpr.ca/2024/09/12/how-newsletters-make-money/) - Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.Summary Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson’s Stratechery is estimated to gross between $6-7m.) Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM) Newsletter Media Firms
- [Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy](https://10bestpr.ca/2024/09/16/stumped-by-ai-in-public-relations-here-are-6-ways-it-can-boost-your-strategy/) - I know. “AI public relations” (PR) kind of sounds like an oxymoron.
- [The Power of Partnerships and Innovation, according to New Balance's Calvin Goncalves](https://10bestpr.ca/2024/09/17/the-power-of-partnerships-and-innovation-according-to-new-balances-calvin-goncalves/) - You don‘t need to be a sneakerhead to know about New Balance—I know I’m not.The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we've been alive?
- [How to Create an SEO Budget for Max ROI](https://10bestpr.ca/2024/09/23/how-to-create-an-seo-budget-for-max-roi/) - I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process.
- [Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing](https://10bestpr.ca/2024/09/26/zapiers-head-of-paid-ads-on-storytelling-ai-targeted-ads-and-why-hes-all-in-on-influencer-marketing/) - Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.(I'm sorry I can’t offer up a more recent fall-inspired album. To be fair, I'm still obsessed with my "Summer 2019" mix.) Keep reading to
- [The First 5 Things I’d Do if I Were Starting My Business Over Today](https://10bestpr.ca/2024/09/27/the-first-5-things-id-do-if-i-were-starting-my-business-over-today/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood, my health, and entrepreneurship, is a consistent check-in I like to do with how I’m growing. I often call it
- [INBOUND 2024: Co-creating with AI to Drive Growth](https://10bestpr.ca/2024/09/24/inbound-2024-co-creating-with-ai-to-drive-growth/) - The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI would change everything, for better or for worse. It was going to bring an economic revolution, usher in a gold rush, and destroy humanity,
- [How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]](https://10bestpr.ca/2024/09/24/how-cutting-distribution-boosted-our-youtube-views-by-420-expert-interview/) - When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are
- [B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking](https://10bestpr.ca/2024/09/25/b2b-marketing-kpis-vs-metrics-24-every-business-should-be-tracking/) - Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.
- [Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score](https://10bestpr.ca/2024/09/25/lead-scoring-101-how-to-use-data-to-calculate-a-basic-lead-score/) - When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel.
- [How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips](https://10bestpr.ca/2024/09/24/how-to-calculate-and-manage-your-ppc-budget-12-experts-share-their-tips/) - Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.
- [Best AI Tools for B2B Marketing in 2024](https://10bestpr.ca/2024/09/24/best-ai-tools-for-b2b-marketing-in-2024/) - As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.
- [Visual Storytelling: 10 Stunning Examples to Inspire You](https://10bestpr.ca/2024/09/23/visual-storytelling-10-stunning-examples-to-inspire-you/) - Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
- [16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]](https://10bestpr.ca/2024/09/23/16-b2b-social-media-marketing-strategies-for-any-and-every-industry-social-media-trends-report-data/) - B2B social media marketing often gets a bad rap.
- [7 Top AI Market Research Tools in 2024](https://10bestpr.ca/2024/09/17/7-top-ai-market-research-tools-in-2024/) - Market research is the backbone of all marketing, and we can’t skip it.
- [Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect](https://10bestpr.ca/2024/09/17/embracing-imperfections-in-marketing-how-to-embrace-flaws-using-the-pratfall-effect/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Here’s something difficult for a marketer to admit. Sometimes, marketing is incredibly glib.
- [How to Use AI Personalization Tactics to Scale Marketing Growth](https://10bestpr.ca/2024/09/19/how-to-use-ai-personalization-tactics-to-scale-marketing-growth/) - AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies
- [How to Create a Multilingual Content Strategy That Attracts and Converts More Customers](https://10bestpr.ca/2024/09/20/how-to-create-a-multilingual-content-strategy-that-attracts-and-converts-more-customers/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences
- [How to Build a Detailed Business Plan That Stands Out [Free Template]](https://10bestpr.ca/2024/09/20/how-to-build-a-detailed-business-plan-that-stands-out-free-template/) - When you already have a well-established business and need a business plan, it’s usually not difficult because you know everything inside out.
- [How to Create the Perfect Project Timeline [Template + Examples]](https://10bestpr.ca/2024/09/20/how-to-create-the-perfect-project-timeline-template-examples/) - Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines.
- [The Ultimate Guide to RFPs — All The Tips I Learned From Experts](https://10bestpr.ca/2024/09/19/the-ultimate-guide-to-rfps-all-the-tips-i-learned-from-experts/) - This is the guide for you if you’re creating a request for a proposal (RFP) for the first time or if you want to improve your RFP process.
- [Why You Shouldn't Buy Instagram Followers (& What Experts Say to Do Instead)](https://10bestpr.ca/2024/09/19/why-you-shouldnt-buy-instagram-followers-what-experts-say-to-do-instead/) - You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand your
- [Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It](https://10bestpr.ca/2024/09/18/digital-marketer-jenna-kutcher-thinks-youre-overcomplicating-it/) - On my fridge, I’ve got a magnet my parents gave me that says, "Hold on… Let me overthink this." So today's marketing master's third lesson really hits home for me. Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. Keep
- [The Fastest Growing Social Media Platforms of 2024 [New Data]](https://10bestpr.ca/2024/09/18/the-fastest-growing-social-media-platforms-of-2024-new-data/) - Are people still using Facebook? Is BeReal still next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, I’ve got ‘em.
- [The Best Social Media Platforms for Video Content in 2024 [Consumer Data]](https://10bestpr.ca/2024/09/17/the-best-social-media-platforms-for-video-content-in-2024-consumer-data/) - Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there.
- [How to Do Meme Marketing, According to Memelord Jason Levin](https://10bestpr.ca/2024/09/16/how-to-do-meme-marketing-according-to-memelord-jason-levin/) - When most people see memes pop up, they don’t think much about them.
- [Six Steps to Acing Your Startup’s Content Strategy](https://10bestpr.ca/2024/09/10/six-steps-to-acing-your-startups-content-strategy/) - Kris Hughes is a content strategy and storytelling wizard. He: ✍️ Wrote (and sold) blogs before it was cool 👻 Spent years ghostwriting daily social content for clients, from agencies to CEOs 🖥️ Runs his own digital strategy consulting firm (on track to hit 30% YoY revenue growth) Here are Kris’ six tips for nailing
- [Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data](https://10bestpr.ca/2024/09/10/marketing-budget-approval-how-to-get-yours-greenlit-according-to-marketing-experts-data/) - Securing approval for a marketing budget is often tough, especially in times of economic uncertainty.
- [Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]](https://10bestpr.ca/2024/09/12/challenges-faced-by-native-indigenous-entrepreneurs-data-expert-tips/) - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.For many Native
- [Product Management vs. Program Management vs. Project Management: Key Differences](https://10bestpr.ca/2024/09/13/product-management-vs-program-management-vs-project-management-key-differences/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager.
- [60+ Core Company Values That Will Shape Your Culture & Inspire Your Employees](https://10bestpr.ca/2024/09/13/60-core-company-values-that-will-shape-your-culture-inspire-your-employees/) - No matter how much I love my job, at the end of the day, it’s still a job. It will and should never replace the things about life that bring me the most joy — my loved ones, exercise, travel, a glass of Pinot Noir, or my parents' home-cooked food.
- [9 Simple Ways to Write a Good Introduction Sentence](https://10bestpr.ca/2024/09/13/9-simple-ways-to-write-a-good-introduction-sentence/) - When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into the main body of the article and even wrapping up the conclusion before circling back to the beginning.
- [3 Point-of-Need Advertising Opportunities — and How to Tap Into Them](https://10bestpr.ca/2024/09/12/3-point-of-need-advertising-opportunities-and-how-to-tap-into-them/) - Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities.
- [How (& Where) Consumers Discover Products on Social Media [New Data]](https://10bestpr.ca/2024/09/12/how-where-consumers-discover-products-on-social-media-new-data/) - Marketing is all about meeting people where they are — and more often than not, they're on social media. For this reason, it's crucial to invest in social product discovery.
- [The Best AI Recruiting Tools in 2024](https://10bestpr.ca/2024/09/11/the-best-ai-recruiting-tools-in-2024/) - Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale.
- [5 Dos and Don'ts When Making a SMART Goal [+ Examples]](https://10bestpr.ca/2024/09/11/5-dos-and-donts-when-making-a-smart-goal-examples/) - When I started applying SMART marketing objectives to organize my workflow and then for two teams of 20 people each, my entire perception of success changed.
- [AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]](https://10bestpr.ca/2024/09/10/ai-in-content-marketing-how-creators-and-marketers-are-using-it-in-2024-data/) - The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting.
- [Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing](https://10bestpr.ca/2024/09/10/why-ai-isnt-replacing-marketers-or-search-engines-according-to-jaspers-former-head-of-enterprise-marketing/) - If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate.
- [Are Marketers More or Less Productive in the Office? [New Data]](https://10bestpr.ca/2024/09/09/are-marketers-more-or-less-productive-in-the-office-new-data/) - The remote work productivity debate will never end, and frankly, it shouldn't.
- [The Oops That Proves SEO Basics Still Matter](https://10bestpr.ca/2024/09/09/the-oops-that-proves-seo-basics-still-matter/) - When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of
- [How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)](https://10bestpr.ca/2024/09/03/how-to-plan-your-facebook-ads-budget-and-make-the-biggest-impact/) - If budgeting stresses you out, we have a lot in common, my friend.
- [How to Grow Your TikTok Following [Expert Insights + Data]](https://10bestpr.ca/2024/09/04/how-to-grow-your-tiktok-following-expert-insights-data/) - Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain over a thousand followers in just a few days, that was a few years ago. Now, I'm starting a new TikTok to
- [The Best AI Tools for Ecommerce & How They'll Boost Your Business](https://10bestpr.ca/2024/09/06/the-best-ai-tools-for-ecommerce-how-theyll-boost-your-business/) - As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different.
- [Conversion Rate Optimization (CRO): 8 Ways To Get Started](https://10bestpr.ca/2024/09/06/conversion-rate-optimization-cro-8-ways-to-get-started/) - Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing visitors to your website is only half the battle — you need to turn those visitors into leads, customers, and fans.
- [Professional Relationships: 4 Executive Tips to Improve Your Marketing Success](https://10bestpr.ca/2024/09/05/professional-relationships-4-executive-tips-to-improve-your-marketing-success/) - Learn how to build professional relationships that don't just open doors — but blow them wide open.
- [The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]](https://10bestpr.ca/2024/09/05/the-state-of-generative-ai-how-it-will-revolutionize-marketing-new-data-expert-insights/) - A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative AI, which could supposedly replace writers, she received one resounding question from peers: Why?
- [Creativity, Calm, and AI: How HubSpot's Head of Audience Development Breaks the Marketing Mold](https://10bestpr.ca/2024/09/03/creativity-calm-and-ai-how-hubspots-head-of-audience-development-breaks-the-marketing-mold/) - It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot's Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing
- [State of Video in 2024: Video Marketing Statistics & Insights from Wistia](https://10bestpr.ca/2024/09/03/state-of-video-in-2024-video-marketing-statistics-insights-from-wistia/) - In late 2023, I collaborated with an organization to increase its visibility and donations.
- [How Wistia earned absurd growth with two-pizza teams](https://10bestpr.ca/2024/08/19/how-wistia-earned-absurd-growth-with-two-pizza-teams/) - Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates.
- [Marketing for the lulz](https://10bestpr.ca/2024/08/26/marketing-for-the-lulz/) - It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn’t to say it can’t be a
- [Inclusion as a Customer Acquisition Strategy (+ Examples)](https://10bestpr.ca/2024/08/27/inclusion-as-a-customer-acquisition-strategy-examples/) - IM_Ep 58_How to build an LGBTQ+ inclusive brandpdfPage 13 of 13Sonia Thompson shared this file. Want to do more with it?IM_Ep 58_How to build an LGBTQ+ inclusive brand.pdf2Sonia:And you've learned the things to say and not to say and all that good stuff.Hank:And I mean, this is the beauty of your podcast, Sonia, like the
- [The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)](https://10bestpr.ca/2024/08/28/the-youtube-growth-strategy-mr-beast-cocomelon-like-nastya-use-to-dominate-the-internet-creator-remixes-2024/) - YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy
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- [7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]](https://10bestpr.ca/2024/08/29/7-ways-to-use-ai-for-a-b-testing-an-in-depth-guide-expert-tips/) - Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined.
- [How to Set (Crushable) Marketing Goals, According to HubSpot Pros](https://10bestpr.ca/2024/08/30/how-to-set-crushable-marketing-goals-according-to-hubspot-pros/) - Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them.
- [Creating Your Brand Voice: A Complete Guide](https://10bestpr.ca/2024/08/30/creating-your-brand-voice-a-complete-guide/) - Even if you’re brand new to brand voice, you already know exactly what it is. I promise.Think of a few of your favorite brands, and consider why they’re favs. The product or service probably has a lot to do with it, but that’s only part of the story — a brand’s voice or personality is
- [Gen Z, AI, and the Power of Creator Marketing](https://10bestpr.ca/2024/08/29/gen-z-ai-and-the-power-of-creator-marketing/) - As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant.
- [The Beginner's Guide to the Competitive Matrix [+ Templates]](https://10bestpr.ca/2024/08/29/the-beginners-guide-to-the-competitive-matrix-templates/) - I remember first starting my business. At that time, I knew the basics of marketing and a little about sales.
- [Top Shopping Trends of 2024 & How They've Changed [New Data]](https://10bestpr.ca/2024/08/28/top-shopping-trends-of-2024-how-theyve-changed-new-data/) - Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.
- [How My Brand Went Viral: 16 Small Brands That Made It Big (And What You Can Learn)](https://10bestpr.ca/2024/08/28/how-my-brand-went-viral-16-small-brands-that-made-it-big-and-what-you-can-learn/) - You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession.
- [The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)](https://10bestpr.ca/2024/08/27/the-losing-test-that-led-to-4-more-leads-we-took-the-l-so-you-dont-have-to/) - Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action
- [Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]](https://10bestpr.ca/2024/08/27/influencer-marketing-strategy-how-to-build-a-plan-creators-customers-will-love-templates/) - Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label.
- [The Top 4 Roadblocks to Your Team's Productivity and How AI Can Solve Them, According to Asana's Head of Corporate Marketing](https://10bestpr.ca/2024/08/26/the-top-4-roadblocks-to-your-teams-productivity-and-how-ai-can-solve-them-according-to-asanas-head-of-corporate-marketing/) - You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday.
- [AI Email Marketing: How to Use It Effectively [Research + Tools]](https://10bestpr.ca/2024/08/26/ai-email-marketing-how-to-use-it-effectively-research-tools/) - Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.
- [AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger](https://10bestpr.ca/2024/08/20/ai-in-b2b-marketing-9-ways-to-work-smarter-better-faster-and-stronger/) - The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it.
- [18 of My Favorite Sample Business Plans & Examples For Your Inspiration](https://10bestpr.ca/2024/08/21/18-of-my-favorite-sample-business-plans-examples-for-your-inspiration/) - I believe that reading sample business plans is essential when writing your own.
- [Generative Engine Optimization: What We Know So Far](https://10bestpr.ca/2024/08/22/generative-engine-optimization-what-we-know-so-far-2/) - There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.
- [Generative Engine Optimization: What We Know So Far](https://10bestpr.ca/2024/08/22/generative-engine-optimization-what-we-know-so-far/) - There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.
- [How to Determine Your A/B Testing Sample Size & Time Frame](https://10bestpr.ca/2024/08/23/how-to-determine-your-a-b-testing-sample-size-time-frame/) - I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results.
- [How to Determine Your A/B Testing Sample Size & Time Frame](https://10bestpr.ca/2024/08/23/how-to-determine-your-a-b-testing-sample-size-time-frame-2/) - I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results.
- [Content Mapping 101: The Template You Need to Personalize Your Marketing](https://10bestpr.ca/2024/08/23/content-mapping-101-the-template-you-need-to-personalize-your-marketing/) - When prospects first come to your business page, they probably won’t just click and buy your offering immediately.
- [How to Perfectly Manage a PPC Campaign [Template]](https://10bestpr.ca/2024/08/23/how-to-perfectly-manage-a-ppc-campaign-template/) - In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.
- [22 Tips to Write Catchy Email Subject Lines [+ Examples]](https://10bestpr.ca/2024/08/21/22-tips-to-write-catchy-email-subject-lines-examples/) - I judge every email subject line that makes its way into my inbox. I’m not exaggerating when I say that the subject line is the sole factor I use to decide whether the content of the email will be interesting to me.
- [Google's Known Ranking Factors: What to Know in 2024](https://10bestpr.ca/2024/08/21/googles-known-ranking-factors-what-to-know-in-2024/) - I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have since shared thousands of posts on LinkedIn about all things SEO.
- [This Formula Can Create Irresistible Marketing](https://10bestpr.ca/2024/08/20/this-formula-can-create-irresistible-marketing/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in
- [How to Craft the Perfect LinkedIn Profile in 2024: 21 Easy Steps](https://10bestpr.ca/2024/08/20/how-to-craft-the-perfect-linkedin-profile-in-2024-21-easy-steps/) - Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts.
- [What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]](https://10bestpr.ca/2024/08/19/what-we-didnt-do-boosted-our-paid-ad-cvr-by-11-expert-interview/) - Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got
- [8 Best AI Video Editing Tools to Use in 2024](https://10bestpr.ca/2024/08/19/8-best-ai-video-editing-tools-to-use-in-2024/) - I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be.
- [“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur](https://10bestpr.ca/2024/08/12/this-is-disgusting-try-some-marketing-chicagos-vile-tasting-liqueur/) - This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city’s most disgusting — and most beloved — substances.
- [How The Hustle Got 43,876 More Clicks](https://10bestpr.ca/2024/08/12/how-the-hustle-got-43876-more-clicks/) - Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails.Not 44,000 total. 44,000 more. If you’re like me, you’d do terrible things for that kind of engagement. So I banged on their managing editor’s door and demanded to know his secrets. Thankfully, the process is simple and repeatable
- [Why Short-Form Video Is the Future Of Lead Generation](https://10bestpr.ca/2024/08/15/why-short-form-video-is-the-future-of-lead-generation/) - Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was organic search optimization. It worked incredibly well for HubSpot (and many
- [Web Analytics 101: The Beginner’s Guide That I Live By](https://10bestpr.ca/2024/08/15/web-analytics-101-the-beginners-guide-that-i-live-by/) - One of my favorite things to do on my personal website is to dig into web analytics.
- [Generative AI in Marketing: How It Fits Into Your Strategy, According to Jasper's Head of Enterprise Marketing](https://10bestpr.ca/2024/08/13/generative-ai-in-marketing-how-it-fits-into-your-strategy-according-to-jaspers-head-of-enterprise-marketing/) - In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results “compelling” but also “mildly terrifying.” I think the ad is a great example of one of the many ways
- [How to Use Google's AI Overviews for Search](https://10bestpr.ca/2024/08/14/how-to-use-googles-ai-overviews-for-search/) - I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had. Like many, I’m skeptical of how fast AI seems to be overtaking every activity or task — like simple
- [How to Use Freebies to Optimize Your Lead Generation](https://10bestpr.ca/2024/08/13/how-to-use-freebies-to-optimize-your-lead-generation/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ll never forget the first freebie I ever created and put out onto the internet: a free guide to help you grow your Instagram following. I wrote all the copy in a Word doc
- [How Search AI Will Revolutionize the Future of SEO, According to HubSpot's SVP of Marketing](https://10bestpr.ca/2024/08/13/how-search-ai-will-revolutionize-the-future-of-seo-according-to-hubspots-svp-of-marketing/) - Let's be honest: SEO is going to be disrupted by AI. Plain and simple.AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. In seconds, AI does that for you. Plus, OpenAI just
- [4 Clever Olympics Marketing Campaigns [+Top Takeaways]](https://10bestpr.ca/2024/08/12/4-clever-olympics-marketing-campaigns-top-takeaways/) - Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. As the Paris Olympics come to a close, I’ve collected four ads (plus three honorable mentions) that stood out from the fray in 2024. I also talked to a few
- [The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]](https://10bestpr.ca/2024/08/12/the-evolution-of-search-5-seo-trends-in-2024-and-2025-new-data/) - “I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. And no wonder. Even in tech, an industry that thrives on rapid change, AI is
- [9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]](https://10bestpr.ca/2024/08/08/9-best-marketing-research-methods-to-know-your-buyer-better-examples/) - One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.
- [Media Planning: The Ultimate Guide](https://10bestpr.ca/2024/08/08/media-planning-the-ultimate-guide/) - Effective media planning is crucial for any business to succeed today.
- [How to Create an Email Newsletter People Actually Read](https://10bestpr.ca/2024/08/08/how-to-create-an-email-newsletter-people-actually-read/) - You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter.
- [Substack Is The New Branding Frontier for Founder-Influencers. Is It Working?](https://10bestpr.ca/2024/08/06/substack-is-the-new-branding-frontier-for-founder-influencers-is-it-working/) - Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The best part of my job is being surrounded by content-obsessed folks. They’re pros at creating great content, but also at sniffing it out. So when two of them, without coordination, point me to Substack, I pay attention. Source:
- [8 Copywriting Hacks Backed By Science](https://10bestpr.ca/2024/08/06/8-copywriting-hacks-backed-by-science/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
- [Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options](https://10bestpr.ca/2024/08/05/looking-for-the-best-ai-tools-for-excel-here-are-my-6-favorite-options/) - Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel.
- [How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]](https://10bestpr.ca/2024/08/05/how-each-generation-shops-in-2024-new-data-from-our-state-of-consumer-trends-report/) - Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.”
- [How to Write Content that Generative AI Search Engines Will Cite, According to Experts](https://10bestpr.ca/2024/07/22/how-to-write-content-that-generative-ai-search-engines-will-cite-according-to-experts/) - There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).
- [The Top 22 AI Tools for Marketers](https://10bestpr.ca/2024/07/22/the-top-22-ai-tools-for-marketers/) - AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for marketing helps them spend less time on manual tasks and more time on the most important parts of their role.
- [Marketing From the Ground Up with Start-Up Expert Annie Katrina Lee](https://10bestpr.ca/2024/08/01/marketing-from-the-ground-up-with-start-up-expert-annie-katrina-lee/) - If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a frustrating lack of resources for your particular challenges.
- [The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment](https://10bestpr.ca/2024/07/31/the-ogp-framework-hubspots-approach-to-driving-focus-and-alignment/) - As a business, focus and alignment are everything.
- [AI Media Planning: 6 Expert Tactics You Can't Ignore](https://10bestpr.ca/2024/08/01/ai-media-planning-6-expert-tactics-you-cant-ignore/) - It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain.
- [27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]](https://10bestpr.ca/2024/07/22/27-of-the-best-professional-bio-examples-ive-ever-seen-templates/) - As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do
- [23 of My Favorite Free Marketing Newsletters](https://10bestpr.ca/2024/07/31/23-of-my-favorite-free-marketing-newsletters/) - Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address.
- [The Best AI Search Engines to Try in 2024](https://10bestpr.ca/2024/07/29/the-best-ai-search-engines-to-try-in-2024/) - Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.”
- [Instagram Productivity Hacks That Actually Work For Me](https://10bestpr.ca/2024/07/30/instagram-productivity-hacks-that-actually-work-for-me/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn't strategy — it's time management. You likely know that consistent, frequent posting
- [I Tried 5 AI Logo Generators. Here's My Favorite](https://10bestpr.ca/2024/07/29/i-tried-5-ai-logo-generators-heres-my-favorite/) - Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know if a tool or strategy is worth your time.
- [How Video Consumption Is Changing in 2024 [New Research]](https://10bestpr.ca/2024/07/29/how-video-consumption-is-changing-in-2024-new-research/) - Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever.
- [How to Write a Memo [Template, Examples & HubSpotter Tips]](https://10bestpr.ca/2024/07/22/how-to-write-a-memo-template-examples-hubspotter-tips-2/) - A memo is the best way to share news when you have a significant update or important win within your company.Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. (Well,
- [When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]](https://10bestpr.ca/2024/07/24/when-ugc-goes-wrong-how-smart-brands-react-to-controversy-expert-interviews/) - “Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the
- [AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience](https://10bestpr.ca/2024/07/25/ai-experiment-hacking-hubspot-chat-to-improve-the-customer-experience/) - We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.Key Outcomes: 43% increase in chat conversion rates >50% improvement in the value per chat CSAT scores matched human-led interactions I like to joke that one of my dumbest
- [Understanding the Impact of Google Consent Mode For Your Business in 2024](https://10bestpr.ca/2024/07/26/understanding-the-impact-of-google-consent-mode-for-your-business-in-2024/) - In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.
- [Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]](https://10bestpr.ca/2024/07/26/target-audience-my-tips-for-finding-the-perfect-fit-5-campaign-examples/) - Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.
- [How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]](https://10bestpr.ca/2024/07/26/how-i-write-smart-goals-and-make-them-a-reality-free-smart-goal-templates/) - When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.
- [How to Create a Social Media Report [Free Template]](https://10bestpr.ca/2024/07/25/how-to-create-a-social-media-report-free-template/) - Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.
- [Disruptive AI Video Trends that are Transforming Marketing in 2024](https://10bestpr.ca/2024/07/25/disruptive-ai-video-trends-that-are-transforming-marketing-in-2024/) - AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. Whether
- [Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death's VP](https://10bestpr.ca/2024/07/22/martha-stewart-400k-fighter-jets-and-comedy-writers-how-liquid-death-wins-at-anti-marketing-according-to-liquid-deaths-vp/) - When considering who to learn from in the marketing space, one brand stands out: Liquid Death.They've mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they've done more than reinvent water — in many ways, they've reinvented marketing, as well. I spoke with Greg Fass, Liquid Death's
- [Behind Viral Food Brands: Do Trends Matter in CPG Design?](https://10bestpr.ca/2024/07/22/behind-viral-food-brands-do-trends-matter-in-cpg-design/) - Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a
- [3 Ways To Improve Any Ad in Minutes](https://10bestpr.ca/2024/07/23/3-ways-to-improve-any-ad-in-minutes/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts.
- [The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]](https://10bestpr.ca/2024/07/23/the-top-types-of-ai-generated-content-in-marketing-new-data-examples-tips/) - Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process.
- [Pros and Cons of Community Management](https://10bestpr.ca/2024/07/22/pros-and-cons-of-community-management/) - Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential.
- [27 Case Study Examples Every Marketer Should See](https://10bestpr.ca/2024/07/22/27-case-study-examples-every-marketer-should-see/) - Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
- [How to Build a Successful Online Community: A Step-by-Step Guide](https://10bestpr.ca/2024/07/12/how-to-build-a-successful-online-community-a-step-by-step-guide/) - Matthew Stibbe, CEO of Articulate Marketing, told me, "Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.”
- [How to Hire a Community Manager](https://10bestpr.ca/2024/07/15/how-to-hire-a-community-manager/) - So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager.
- [Community Management vs Social Media Management: What's the Difference?](https://10bestpr.ca/2024/07/15/community-management-vs-social-media-management-whats-the-difference/) - In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.
- [Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders](https://10bestpr.ca/2024/07/18/future-proof-your-website-3-must-have-ai-tactics-for-marketing-leaders/) - Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization?The days of designing websites solely for broad audience capture and search engine optimization are well behind us. The future now lies in hyper-personalization, where websites cater to the specific needs and preferences of each visitor.
- [The Ultimate Guide to Email Design and 13 Best Practices](https://10bestpr.ca/2024/07/19/the-ultimate-guide-to-email-design-and-13-best-practices/) - As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day's analytics showed dismal open and click-through rates.
- [How to Deliver Customer Experiences That Increase Conversions](https://10bestpr.ca/2024/07/19/how-to-deliver-customer-experiences-that-increase-conversions/) - IM_Ep 114_What is normal anyway?PDFPage 6 of 7Sonia Thompson shared this file. Want to do more with it?IM_Ep 114_What is normal anyway?.pdf1What is normal anyway?What does it mean to be normal, really?Is it something we should all aspire to, something we should avoid, or is it really just a false constructthat we've all been conditioned
- [ChatGPT for SEO: Everything We Know So Far](https://10bestpr.ca/2024/07/16/chatgpt-for-seo-everything-we-know-so-far/) - Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article).
- [Color Theory 101: Color Wheels, Color Schemes, and Why Everything You Think You Know About Color Might Be Wrong](https://10bestpr.ca/2024/07/16/color-theory-101-color-wheels-color-schemes-and-why-everything-you-think-you-know-about-color-might-be-wrong/) - When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels. I certainly didn’t expect to uncover a completely contradictory view of color theory. Nor did I expect this new theory to lead me down an existential rabbit hole and question everything I
- [The 8 Best Free Flowchart Templates [+ Examples]](https://10bestpr.ca/2024/07/17/the-8-best-free-flowchart-templates-examples/) - Once upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowcharts to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector.
- [In-House vs. Outsourced Community Management: What You Need to Know](https://10bestpr.ca/2024/07/15/in-house-vs-outsourced-community-management-what-you-need-to-know/) - As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy.
- [HubSpot’s SERP Secrets: How The HubSpot Blog Is Combatting SERP Volatility](https://10bestpr.ca/2024/07/15/hubspots-serp-secrets-how-the-hubspot-blog-is-combatting-serp-volatility/) - The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.” If I could boil down the content rhetoric over the last 12-18 months to one phrase, it would be “Evolve or die.” So we've evolved. And I
- [7 Community Management Tools the Pros Actually Use [Expert Recommendations]](https://10bestpr.ca/2024/07/12/7-community-management-tools-the-pros-actually-use-expert-recommendations/) - Having a hard time finding clear info on community management tools? I’m not even a little surprised.
- [12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]](https://10bestpr.ca/2024/07/12/12-community-management-best-practices-to-attract-your-biggest-advocates-from-the-experts/) - If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick.
- [This Writing Technique Turns Your Copy Into a “Mind Movie”](https://10bestpr.ca/2024/07/11/this-writing-technique-turns-your-copy-into-a-mind-movie/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose,
- [Four Differentiated Marketing Tactics Using Community and Audience](https://10bestpr.ca/2024/07/11/four-differentiated-marketing-tactics-using-community-and-audience/) - Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers.
- [Community Management Challenges and How to Overcome Them [Expert Tips]](https://10bestpr.ca/2024/07/12/community-management-challenges-and-how-to-overcome-them-expert-tips/) - A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled.
- [Building a Community Management Strategy That Actually Creates Connection](https://10bestpr.ca/2024/07/12/building-a-community-management-strategy-that-actually-creates-connection/) - The concept of managing communities may seem straightforward.
- [Top 10 Best Rank Tracker Tools of 2024](https://10bestpr.ca/2024/07/10/top-10-best-rank-tracker-tools-of-2024/) - It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.
- [I Learned How to Write a Budget Proposal (+ Free Template)](https://10bestpr.ca/2024/07/09/i-learned-how-to-write-a-budget-proposal-free-template/) - The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria? My early attempts at writing a proposal taught
- [How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)](https://10bestpr.ca/2024/07/08/how-much-does-it-cost-to-start-a-blog-in-2024-a-no-fluff-breakdown-from-a-serial-blogger/) - Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit? Lucky for people like me, starting a blog costs next to nothing, which is surprising
- [The Ultimate Guide to Marketing Campaigns](https://10bestpr.ca/2024/07/03/the-ultimate-guide-to-marketing-campaigns/) - From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable. And while not everyone remembers what you say, they know how you make them feel — for years, I haven’t been able to hear Sarah
- [The Ultimate Guide to Brand Awareness](https://10bestpr.ca/2024/07/03/the-ultimate-guide-to-brand-awareness/) - Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? That’s what brand awareness does. It embeds itself into consumer lifestyles and purchase habits so that they don’t have to think twice
- [33 Great Landing Page Examples You'll Want to Copy in 2024](https://10bestpr.ca/2024/07/02/33-great-landing-page-examples-youll-want-to-copy-in-2024/) - While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage in the buyer's journey.
- [The Top Search Engines in 2024 [Including 17 Google Alternatives]](https://10bestpr.ca/2024/07/01/the-top-search-engines-in-2024-including-17-google-alternatives/) - Google’s firm grip on the search engine market is a marketer’s dream — and nightmare. Commanding nearly 92% of the worldwide search market share, Google is where most of us focus our search engine marketing.
- [The Top 3 Challenges Regional Marketing Models Create for Global Businesses](https://10bestpr.ca/2024/06/27/the-top-3-challenges-regional-marketing-models-create-for-global-businesses/) - Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the
- [How to Do an Inclusive Website and Social Media Audit to Improve Conversions](https://10bestpr.ca/2024/06/27/how-to-do-an-inclusive-website-and-social-media-audit-to-improve-conversions/) - A brand's messaging, particularly the messaging that you will find, like, let's say, on their website,on their home page, or landing pages that you arriveatas a result of some very specific searches,that messaging, I would say, is like a very importantfirst impression that the people you serve willengage with and will very quickly let them
- [What is a Business Plan? Definition, Tips, and Templates](https://10bestpr.ca/2024/06/28/what-is-a-business-plan-definition-tips-and-templates/) - Years ago, I had an idea to launch a line of region-specific board games. I knew there was a market for games that celebrated local culture and heritage. I was so excited about the concept and couldn't wait to get started. But my idea never took off. Why? Because I didn‘t have a plan. I
- [What is Branding? Understanding Its Importance in 2024](https://10bestpr.ca/2024/06/28/what-is-branding-understanding-its-importance-in-2024/) - Contrary to popular belief, companies don't sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase.
- [How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)](https://10bestpr.ca/2024/06/26/how-an-nba-marketer-brought-the-brooklyn-nets-to-paris-what-marketers-can-learn-from-him/) - In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.Goldenberg has plenty of impressive accolades,
- [How I Use Substack as a Writer [+ Tips for Readers]](https://10bestpr.ca/2024/06/27/how-i-use-substack-as-a-writer-tips-for-readers/) - There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you
- [Writing a Lead Nurturing Email? See My Essential 7 Tips to Get It Right](https://10bestpr.ca/2024/06/24/writing-a-lead-nurturing-email-see-my-essential-7-tips-to-get-it-right/) - “Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not
- [7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One]](https://10bestpr.ca/2024/06/26/7-gantt-chart-examples-youll-want-to-copy-5-steps-to-make-one/) - Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest?
- [New Marketing Jobs That Could Focus on AI [Data + Examples]](https://10bestpr.ca/2024/06/24/new-marketing-jobs-that-could-focus-on-ai-data-examples/) - Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself. And while AI is certainly changing the game for everyone, it’s having an even greater impact on marketing.
- [How to Create a B2B SEO Strategy in 9 Steps](https://10bestpr.ca/2024/06/25/how-to-create-a-b2b-seo-strategy-in-9-steps/) - If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of
- [Marketing Pros on How to Create Engaging Webinars That Boost Your Brand Authority](https://10bestpr.ca/2024/06/24/marketing-pros-on-how-to-create-engaging-webinars-that-boost-your-brand-authority/) - In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity to create stronger relationships with prospects and existing customers. In fact, learning how to create a webinar and take advantage of long-form and engaging content formats has become a crucial part of my marketing
- [Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences](https://10bestpr.ca/2024/06/24/is-email-marketing-inbound-or-outbound-10-examples-top-differences/) - In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email
- [How a Bottom-Up Budget Can Transform Your Company From Bottom to Top](https://10bestpr.ca/2024/05/31/how-a-bottom-up-budget-can-transform-your-company-from-bottom-to-top/) - The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite
- [Consumer Confidence: What It is & How It Works](https://10bestpr.ca/2024/05/31/consumer-confidence-what-it-is-how-it-works/) - Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand. In crowded markets where buyers are spoilt for choice, gaining consumer confidence
- [Mastering Writing Samples for Jobs: Insight and Tips From My 9-Month Job Hunt](https://10bestpr.ca/2024/06/20/mastering-writing-samples-for-jobs-insight-and-tips-from-my-9-month-job-hunt/) - Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way:
- [How to Get Sponsored on Instagram [What 500+ Social Media Marketers Are Looking For]](https://10bestpr.ca/2024/06/20/how-to-get-sponsored-on-instagram-what-500-social-media-marketers-are-looking-for/) - It's no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia. But you’re probably more marketable than you think — as Instagram is a popular channel for influencers to partner
- [When Is the Best Time to Post on Instagram in 2024? [Cheat Sheet]](https://10bestpr.ca/2024/06/19/when-is-the-best-time-to-post-on-instagram-in-2024-cheat-sheet/) - If you want to find the best time to post on Instagram, you're probably trying to get the highest engagement. Whatever your specific goal (likes, followers), posting when your content will get the most eyes can only benefit your marketing, so I’m glad you’re here.
- [52 Free Content Writing Tools That Level Up My Workflow [for Writing, Editing & Content Creation]](https://10bestpr.ca/2024/06/18/52-free-content-writing-tools-that-level-up-my-workflow-for-writing-editing-content-creation/) - (Un)fortunately, content creation is still a very manual job, but on the bright side, there are some great content writing apps that can help us — a ton. Crafting ideas, organizing content, refining language, and boosting readability are just a taste of what these tools bring to the table.
- [These AI Tools Upped My Productivity, Here's How](https://10bestpr.ca/2024/06/17/these-ai-tools-upped-my-productivity-heres-how/) - Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI's cultural renaissance. It has become a part of everyday
- [The 13 Best Free Graphic Design Software for Marketers and Beginners](https://10bestpr.ca/2024/06/17/the-13-best-free-graphic-design-software-for-marketers-and-beginners/) - When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces.As an admittedly lousy product photographer, please believe me when I say that graphic design software is a key
- [How to Use AI to Market Your Small Business [+ My Favorite AI Tools]](https://10bestpr.ca/2024/06/03/how-to-use-ai-to-market-your-small-business-my-favorite-ai-tools/) - Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business.For example, I'd long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the
- [AI Content Generators: I Tested 5 of the Best; Here's What I Found](https://10bestpr.ca/2024/06/04/ai-content-generators-i-tested-5-of-the-best-heres-what-i-found/) - I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you're a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools
- [How to Make Money on Social Media [New Data + Case Studies]](https://10bestpr.ca/2024/06/04/how-to-make-money-on-social-media-new-data-case-studies/) - Shopping on social media has become increasingly popular over the past few years, as brands explore how to make money on these platforms. In fact, one in three consumers report having discovered new products on social media in the past three months. Consumers also report that some of their preferred methods of discovering products on
- [How to Write a Letter of Recommendation [+ Free Template]](https://10bestpr.ca/2024/06/13/how-to-write-a-letter-of-recommendation-free-template/) - I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who
- [What is a RACI Chart? Project Uses, Examples & Free Template](https://10bestpr.ca/2024/06/14/what-is-a-raci-chart-project-uses-examples-free-template/) - Your project's success hinges on a single crucial factor: clarity. When we say clarity, we're talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out. Any confusion or oversight can lead to misunderstandings or conflicts, derailing your project faster than
- [Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts](https://10bestpr.ca/2024/06/14/mastering-social-media-for-nonprofit-promotion-insights-and-new-data-from-experts/) - As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach. Unlike businesses, nonprofits don’t sell products or services. Instead, they want people to support a noble cause.
- [Post-SEO: Influencer and Content Trends Redefining Marketing in 2024](https://10bestpr.ca/2024/06/13/post-seo-influencer-and-content-trends-redefining-marketing-in-2024/) - Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO.Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility.
- [The AIDA Model: A Proven Framework for Converting Strangers Into Customers](https://10bestpr.ca/2024/06/13/the-aida-model-a-proven-framework-for-converting-strangers-into-customers/) - One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s and Chris Evans’ exaggerated Boston accents grab your attention. John Krasinski confidently eyeing a too-narrow parking space piques your interest.
- [A 9-Step Guide to Writing an SEO Proposal [Free Template]](https://10bestpr.ca/2024/06/12/a-9-step-guide-to-writing-an-seo-proposal-free-template/) - Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. You have to sift through all of them to find a review of the new neighborhood pizza place. Without a consistent filename or organizational structure, you’re not going
- [On Writing a Tagline (and Pitching It, Too)](https://10bestpr.ca/2024/06/11/on-writing-a-tagline-and-pitching-it-too/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and
- [How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]](https://10bestpr.ca/2024/06/11/how-to-write-a-creative-brief-in-11-simple-steps-examples-templates/) - The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs. A creative brief acts as a roadmap that takes a project from ideation to completion. It ensures the scope, timeline, key stakeholders, and purpose of the project are communicated
- [Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]](https://10bestpr.ca/2024/06/04/interesting-examples-of-out-of-the-box-marketing-ideas-marketing-update/) - This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino's Goes Real Time The first example came from Domino's Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video . We've also
- [Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out](https://10bestpr.ca/2024/06/05/is-it-worth-using-chatgpt-to-write-your-resume-lets-find-out/) - ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise).I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the job market is on fire right now, I decided to do a little digging myself to
- [Get Past the ATS With These Resume Templates [+ Tips]](https://10bestpr.ca/2024/06/06/get-past-the-ats-with-these-resume-templates-tips/) - I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now.And I’ve seen countless comments and got tens of email replies from hiring managers, saying that they’re overwhelmed as they’ve received over a hundred applications.
- [Getting Your Customers Back: 10 Examples of Effective Re-Engagement Emails](https://10bestpr.ca/2024/06/06/getting-your-customers-back-10-examples-of-effective-re-engagement-emails/) - I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage. While getting ignored by your subscribers is
- [Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention](https://10bestpr.ca/2024/06/07/rule-the-streets-how-to-create-a-billboard-advertising-strategy-that-grabs-attention/) - Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations. Billboard advertising isn’t your typical inbound marketing strategy. It relies on the customer coming to
- [Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]](https://10bestpr.ca/2024/06/06/which-ai-tool-writes-the-best-marketing-copy-i-tested-several-different-tools/) - As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so its crucial to take advantage of the best AI copywriting tools available to streamline your process and boost
- [Blog SEO: How to Search Engine Optimize Your Blog Content](https://10bestpr.ca/2024/06/06/blog-seo-how-to-search-engine-optimize-your-blog-content/) - Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.
- [How to Write an Effective Communication Plan [+ Template]](https://10bestpr.ca/2024/06/05/how-to-write-an-effective-communication-plan-template/) - Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.
- [How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]](https://10bestpr.ca/2024/06/05/how-to-manage-your-entire-marketing-budget-free-budget-planner-templates/) - The words “marketing budget” might strike fear into the heart of any marketing leader, but it's non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.
- [How LGBTQ+ Leaders Can Market Themselves and Their Unique Assets](https://10bestpr.ca/2024/06/04/how-lgbtq-leaders-can-market-themselves-and-their-unique-assets/) - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.Employers in today’s global marketplace
- [Kiss Lurk-and-Leave Goodbye: 5 Ways to Convert Your Website Traffic](https://10bestpr.ca/2024/06/04/kiss-lurk-and-leave-goodbye-5-ways-to-convert-your-website-traffic/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Getting traffic to your website is a smart and valuable goal, but it can’t be the end of the line. When you’ve put in the work to get people through the digital door of your
- [If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]](https://10bestpr.ca/2024/06/03/if-everyone-is-a-content-creator-is-anyone-data-expert-insights/) - Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I'll tell you the answer. Statistically speaking, you probably also consider yourself a “content creator,” at least on some level. Recently, our State of Consumer Trends Survey revealed that 50% of millennials
- [Adapting to the New Era of Search: SEO Changes in 2024](https://10bestpr.ca/2024/06/03/adapting-to-the-new-era-of-search-seo-changes-in-2024/) - The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content. But what I love most about all these changes is that there's finally a laser focus on users and what they truly want and
- [How To Add YouTube Annotations (Cards and End Screen)](https://10bestpr.ca/2024/05/31/how-to-add-youtube-annotations-cards-and-end-screen/) - As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me. I was learning to play the keyboard at the time and came across an upload by MysteryGuitarMan that lets you play a song by clicking on piano keys displayed on the screen. My song of choice? “Mary had a
- [Native Advertising Strategy: How and When to Use It](https://10bestpr.ca/2024/05/31/native-advertising-strategy-how-and-when-to-use-it/) - I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person
- [26 Marketing Jokes to Tell at Your Next Meeting](https://10bestpr.ca/2024/05/31/26-marketing-jokes-to-tell-at-your-next-meeting/) - Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture. I always use marketing jokes as an ice-breaker to start a conversation in a group or keep things breezy
- [26 Company Swag Ideas Employees Will Actually Like](https://10bestpr.ca/2024/05/31/26-company-swag-ideas-employees-will-actually-like/) - Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag. That being said, through my experience as the head of marketing at two different tech
- [12 InDesign Templates for InDesign, PowerPoint, and Google Docs [Free Download]](https://10bestpr.ca/2024/05/30/12-indesign-templates-for-indesign-powerpoint-and-google-docs-free-download/) - Of all landing page submissions, 55% come from lead magnets, and ebooks are one of the best lead magnets you can offer. You don’t need to be a designer by trade to design beautiful ebooks yourself. With the right resources, like free ebook templates, and the right approach, you can deliver valuable content to your
- [14 LinkedIn Banner Examples to Inspire Your Own](https://10bestpr.ca/2024/05/29/14-linkedin-banner-examples-to-inspire-your-own/) - Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words. But to my surprise, nothing was there. This business didn’t bother to upload a customized LinkedIn banner. And just like that, I lost
- [650+ Best Instagram Captions for 2024: Good, Cool, Funny & Cute](https://10bestpr.ca/2024/05/28/650-best-instagram-captions-for-2024-good-cool-funny-cute/) - Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions. And, after putting different approaches and trends to the test throughout the years, I
- [The Science Behind Social Shopping: Why We Are Always 'Clicking to Buy', According to Psychologists](https://10bestpr.ca/2024/05/28/the-science-behind-social-shopping-why-we-are-always-clicking-to-buy-according-to-psychologists/) - Amazon pillows.Korean moisturizer. An acupuncture mat. These are just a few of the objects I've purchased on Instagram over the past couple months – mainly because an influencer told me to. I'm not alone. Today’s shopper doesn't head to the mall when she’s bored; she opens her phone. In fact, according to HubSpot's 2024 Consumer
- [How Clickbait Works: The Psychology Behind Clickbait](https://10bestpr.ca/2024/05/27/how-clickbait-works-the-psychology-behind-clickbait/) - In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to
- [50 Marketing Buzzwords to Know and Some to Avoid](https://10bestpr.ca/2024/05/27/50-marketing-buzzwords-to-know-and-some-to-avoid/) - At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.” Years later, I catch myself using those terms even in everyday life.
- [Everything You Need To Know About Podcast Advertising and Sponsorships](https://10bestpr.ca/2024/05/23/everything-you-need-to-know-about-podcast-advertising-and-sponsorships/) - As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. Outside of work, I’m an avid podcast listener. I’ve been persuaded to test out a
- [How to Whitelist an Email in Gmail, Outlook, Yahoo, and More](https://10bestpr.ca/2024/05/23/how-to-whitelist-an-email-in-gmail-outlook-yahoo-and-more/) - Imagine waiting for an important email, never receiving it, and then discovering it in your junk folder months later. It’s probably happened to you, and I know it’s happened to me.I had to contact my IT team, who taught me how to whitelist an email address. Whitelisting emails is a helpful tech skill. I make
- [Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024](https://10bestpr.ca/2024/05/24/pharmaceutical-advertising-what-it-is-trends-to-look-out-for-in-2024/) - “Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle cures sound so easy? I used to sell supplements for one fitness company in my early student years and always felt a pang of anxiety promoting products. What if they didn't work? What if there were side
- [How to Add Text to A GIF [Tutorial]](https://10bestpr.ca/2024/05/24/how-to-add-text-to-a-gif-tutorial/) - As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn't have. Turns out, I was wrong. In
- [20 Free & Paid Small Business Tools for Any Budget](https://10bestpr.ca/2024/05/23/20-free-paid-small-business-tools-for-any-budget/) - Free and paid tools for small businesses save time, streamline operations, and, importantly, save money.From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the right
- [The Ultimate New Hire Onboarding Guide That Actually Works](https://10bestpr.ca/2024/05/23/the-ultimate-new-hire-onboarding-guide-that-actually-works/) - My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new hire onboarding process at all. Instead, my boss gave me a brief rundown on how the organization was structured, what my role entailed, and what my first assignment would be. By the time I got
- [How to Start a Cover Letter That Gets You Your Dream Job](https://10bestpr.ca/2024/05/22/how-to-start-a-cover-letter-that-gets-you-your-dream-job/) - Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must learn how to start a cover letter that makes you stand out from the crowd. As someone who’s written several cover letters — including the one that landed me my dream job at HubSpot —
- [75 Quotes That Celebrate Teamwork, Hard Work, and Collaboration](https://10bestpr.ca/2024/05/22/75-quotes-that-celebrate-teamwork-hard-work-and-collaboration/) - Teamwork makes the dream work. I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002. It remains a popular quote today, in part because he was right: If you’re aiming high, a team helps you hit the mark.
- [How to Create a Marketing Calendar You’ll Actually Use](https://10bestpr.ca/2024/05/21/how-to-create-a-marketing-calendar-youll-actually-use/) - No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one.A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if you’re
- [What Most Brands Miss With User Testing (That Costs Them Conversions)](https://10bestpr.ca/2024/05/21/what-most-brands-miss-with-user-testing-that-costs-them-conversions/) - Andi Jarvis:So, right. Look. Marketers let let's just take a step back first before we go forwardbecause the clue of marketing is hiding right there in plain sight in the name, market. It's it's rightthere as part of marketing.So I don't understand how we, as a discipline, can operate unless we are close to the
- [Consumer Behavior Statistics You Should Know in 2024 [New Data]](https://10bestpr.ca/2024/05/20/consumer-behavior-statistics-you-should-know-in-2024-new-data/) - I doubt that the shift to entirely online shopping experiences would've happened as quickly as it did without the pandemic. But, the rapid shift showed us that the factors influencing consumer purchasing decisions are always changing. In this piece, I’ll go over consumer behavior statistics I’ve pulled from our 2024 Consumer Trends Report to explain
- [7 Things Creators Should Know About Marketing Their Book](https://10bestpr.ca/2024/05/20/7-things-creators-should-know-about-marketing-their-book/) - Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the “It's a great book, you did it!” email from my publisher was a high I hope I'll never forget. I thought all the hard work was over after that. What a sucker I
- [How to Promote Your Content as a Creator](https://10bestpr.ca/2024/05/13/how-to-promote-your-content-as-a-creator/) - You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but
- [Social Media's Role in Reshaping Online Shopping, According to Retailers](https://10bestpr.ca/2024/05/14/social-medias-role-in-reshaping-online-shopping-according-to-retailers/) - Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with
- [8 Graphic Design Resume Examples to Land Your Next Job](https://10bestpr.ca/2024/05/15/8-graphic-design-resume-examples-to-land-your-next-job/) - If you're a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience's attention. And what better way to show my appreciation to graphic designers than to write a post with helpful graphic
- [Why Every CMO Needs to Know Their Search TAM](https://10bestpr.ca/2024/05/16/why-every-cmo-needs-to-know-their-search-tam/) - As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition.HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we're still firm believers in search. To vet whether organic search is an
- [The Ultimate Podcast Launch Checklist To Finally Get Your Show Up and Running](https://10bestpr.ca/2024/05/16/the-ultimate-podcast-launch-checklist-to-finally-get-your-show-up-and-running/) - Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put together a podcast launch checklist you can use to get your project up and running, along with tips gathered from my personal experience and insights from members of the HubSpot Podcast Network. Let’s rewind before
- [What Is Linktree + 8 Steps to Set It Up](https://10bestpr.ca/2024/05/15/what-is-linktree-8-steps-to-set-it-up/) - If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Linktree exactly? In this post, I’ll tell you everything worth knowing as you decide whether to use Linktree or its alternatives. I’ll
- [Authentic Leadership — How to Lead While Staying True to Yourself](https://10bestpr.ca/2024/05/14/authentic-leadership-how-to-lead-while-staying-true-to-yourself/) - As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out the key to being a great leader is learning to be yourself, just in a
- [290+ Social Media Holidays for Your 2024 Content Calendar [+Template]](https://10bestpr.ca/2024/05/14/290-social-media-holidays-for-your-2024-content-calendar-template/) - Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are so many observance days worldwide that we, as marketers, can use to share content relevant to our industries. But odds are, you probably don't acknowledge these days until you see your favorite brand posting about it. That‘s why I’ve
- [Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing](https://10bestpr.ca/2024/05/13/demystifying-marketings-6-biggest-mixed-messages-of-2024-with-jaspers-head-of-enterprise-marketing/) - Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry."Use AI. But not too much AI … and in the right ways." "Optimize for SEO – but it's changing completely and irrevocably, so also optimize for other channels."
- [18 Events and Conferences for Black Entrepreneurs in 2024](https://10bestpr.ca/2024/05/13/18-events-and-conferences-for-black-entrepreneurs-in-2024/) - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.It can feel isolating if
- [3 Persuasion Techniques You Should Know](https://10bestpr.ca/2024/05/09/3-persuasion-techniques-you-should-know-2/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.I’ve spent 200 hours interviewing persuasion experts. In this blog, I share the persuasion tactics that actually work. You’ll learn why persuasion attempts work better if you ask for action in the future (rather than
- [Best URL Practices for SEO: How to Optimize URLs for Search](https://10bestpr.ca/2024/05/10/best-url-practices-for-seo-how-to-optimize-urls-for-search/) - Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization. Google’s algorithm updates have shaken up the scenery of SEO. However, URL optimization has stood the test of time. This is an essential element of
- [Boost Your Email List: 3 Easy Tactics to Expand Your Reach](https://10bestpr.ca/2024/05/07/boost-your-email-list-3-easy-tactics-to-expand-your-reach/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.What keeps you up at night? If one of those things is building an email list, you’re not alone, my friend. I spent years (and lost MANY thousands of dollars) procrastinating my own email list,
- [3 Persuasion Techniques You Should Know](https://10bestpr.ca/2024/05/09/3-persuasion-techniques-you-should-know/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.I’ve spent 200 hours interviewing persuasion experts. In this blog, I share the persuasion tactics that actually work. You’ll learn why persuasion attempts work better if you ask for action in the future (rather than
- [The Ultimate Guide to Product Marketing: How to Market a Product in 2024](https://10bestpr.ca/2024/05/09/the-ultimate-guide-to-product-marketing-how-to-market-a-product-in-2024/) - Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing.Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right? Heck, in my recent job hunt, I interviewed for several product marketer jobs under the caveat that
- [How to Create a Content Style Guide [+Free Guide & Examples]](https://10bestpr.ca/2024/05/09/how-to-create-a-content-style-guide-free-guide-examples/) - If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language preferences. But is it trivial? I don’t think so. After all, there’s a difference between
- [How to Write an RFP for Grants – Everything You Need to Know](https://10bestpr.ca/2024/05/08/how-to-write-an-rfp-for-grants-everything-you-need-to-know/) - Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. They’re stable and predictable, a revenue stream that the organization can count on for the duration of a contract.” But do you know how long it takes to write a single grant application?
- [16 Great Examples of Welcome Emails for New Customers [Templates]](https://10bestpr.ca/2024/05/08/16-great-examples-of-welcome-emails-for-new-customers-templates/) - Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process of creating a persuasive welcome email is not always smooth.Good welcome email examples can serve as the inspiration to make an amazing first impression.
- [How These 6 Social Media Marketers & Creators Built Loyal Brand Communities](https://10bestpr.ca/2024/05/07/how-these-6-social-media-marketers-creators-built-loyal-brand-communities/) - Over the past year, we've seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can establish your brand as an industry expert and provide additional value
- [How to Measure Social Media Marketing ROI [With Expert Advice]](https://10bestpr.ca/2024/05/07/how-to-measure-social-media-marketing-roi-with-expert-advice/) - When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this makes the amount you spend less
- [How to Get Started with AI as a Content Creator](https://10bestpr.ca/2024/05/06/how-to-get-started-with-ai-as-a-content-creator/) - Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Artificial intelligence is a bit of a controversial topic in the world of content creation. In an
- [X in 2023: A Recap of Everything Marketers & Advertisers Need to Know](https://10bestpr.ca/2024/05/06/x-in-2023-a-recap-of-everything-marketers-advertisers-need-to-know/) - When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened!Elon Musk had indeed decided to rebrand this popular platform, choosing to dismantle
- [The Rise of Rewatch Podcasts & Nostalgia Bait](https://10bestpr.ca/2024/04/29/the-rise-of-rewatch-podcasts-nostalgia-bait/) - Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it's all a bit … well, repetitive. And it's not because Hollywood is unoriginal or out of ideas. It turns out that we, as the audience, crave the comfort of revisiting what we know and love. Barbie and Top Gun? Enough said. I
- [7 Ways to Grow Your Email List (and Your Revenue) in 2024](https://10bestpr.ca/2024/05/02/7-ways-to-grow-your-email-list-and-your-revenue-in-2024/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.If you want to double your sales, you need to double your email list. Your list is a direct line of contact to reach the people who are interested in what you have to offer
- [Audio AI: How AI Is Changing Podcasts, Audiobooks & More](https://10bestpr.ca/2024/05/02/audio-ai-how-ai-is-changing-podcasts-audiobooks-more/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.We are undeniably in the golden age of audio content. But what's even more interesting is that we're also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music are
- [15 Best Examples of Professional Goals [+Tips to Achieve Them]](https://10bestpr.ca/2024/05/01/15-best-examples-of-professional-goals-tips-to-achieve-them/) - “So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal.
- [Can Automation Help You Ace Your RFP? I Used AI to Find Out](https://10bestpr.ca/2024/05/01/can-automation-help-you-ace-your-rfp-i-used-ai-to-find-out/) - Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document.
- [11 Best Advertising Management Software for 2024](https://10bestpr.ca/2024/04/30/11-best-advertising-management-software-for-2024/) - As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If you work in advertising and haven’t been using ads management tools
- [How to Sort in Excel and Keep Your Data Organized](https://10bestpr.ca/2024/04/30/how-to-sort-in-excel-and-keep-your-data-organized/) - I've been sorting data in Excel for years, even before I joined HubSpot in 2011. And considering that content marketing tools often exported unordered data without a logical order, it's safe to say I know a thing or seven about keeping data tidy in Excel. While Excel and its data-sorting methods have improved over the
- [Quiet Quitting vs. Setting Healthy Boundaries: Where's The Line?](https://10bestpr.ca/2024/04/29/quiet-quitting-vs-setting-healthy-boundaries-wheres-the-line/) - In the summer of 2022, we first started hearing buzz around a new term: "Quiet quitting". Quiet quitting is a term that essentially means an employee who does the core responsibilities of their role, but doesn't go above-and-beyond for their company. I think it‘s safe to say we’ve all met quiet quitters throughout our careers
- [100+ Instagram Stats You Need to Know in 2024](https://10bestpr.ca/2024/04/29/100-instagram-stats-you-need-to-know-in-2024/) - It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything
- [#OpenToWork: Are LinkedIn Photo Frames Actually Helpful?](https://10bestpr.ca/2024/04/22/opentowork-are-linkedin-photo-frames-actually-helpful/) - Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are
- [Boost Your Revenue: Amy Porterfield’s Tips for Adding a Digital Course to Your Business](https://10bestpr.ca/2024/04/23/boost-your-revenue-amy-porterfields-tips-for-adding-a-digital-course-to-your-business/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might be
- [How to Answer ‘What Makes You Unique?’ & Stand Out in Your Next Interview](https://10bestpr.ca/2024/04/23/how-to-answer-what-makes-you-unique-stand-out-in-your-next-interview/) - Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role. And I like to get specific. I’ve found that interviewers respond positively when I skip the generics and
- [How to Find, Highlight & Remove Duplicates in Google Sheets [Step-by-Step]](https://10bestpr.ca/2024/04/24/how-to-find-highlight-remove-duplicates-in-google-sheets-step-by-step/) - Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts.The potential problem raises a
- [The 17 Best Free Resume Builders We've Ever Discovered](https://10bestpr.ca/2024/04/25/the-17-best-free-resume-builders-weve-ever-discovered/) - According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume. If those stats stress you out, I hear you. Writing a great resume that gets you noticed is tough — that’s why
- [5 Simple Ways to Improve Your Pricing](https://10bestpr.ca/2024/04/25/5-simple-ways-to-improve-your-pricing/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal
- [20 Best Email Newsletter Templates and 12 Resources to Use Right Now](https://10bestpr.ca/2024/04/25/20-best-email-newsletter-templates-and-12-resources-to-use-right-now/) - There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes. If you’re wondering how email marketers get through, check out free email newsletter templates that make it easier to design a newsletter.
- [The Best Fonts for Your Resume in 2024, According to HubSpot Recruiters](https://10bestpr.ca/2024/04/24/the-best-fonts-for-your-resume-in-2024-according-to-hubspot-recruiters/) - Besides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typically scan a resume for six to thirty seconds before deciding if an applicant is fit for a role. With only a few seconds to demonstrate your qualifications for a position, every detail counts
- [What is a Competitive Analysis — and How Do You Conduct One?](https://10bestpr.ca/2024/04/24/what-is-a-competitive-analysis-and-how-do-you-conduct-one/) - Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities.
- [Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]](https://10bestpr.ca/2024/04/22/which-social-media-channels-are-gaining-and-losing-steam-in-2024-new-consumer-and-platform-data/) - These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it's important to know your audience's favorite social channels. For instance, if you're selling retirement homes, it's safe to forgo Snapchat, where only 3.7% of users are over 50.
- [6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]](https://10bestpr.ca/2024/04/22/6-short-form-video-trends-marketers-should-watch-in-2024-new-data/) - I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts,Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the 2024 HubSpot State of Marketing Report, we found that short-form video is the number one format marketers are using and will see the most
- [23 Blog Format Examples That Drive ROI (+ Expert-Backed Takeaways & Tips)](https://10bestpr.ca/2024/04/15/23-blog-format-examples-that-drive-roi-expert-backed-takeaways-tips/) - As a blog writer, I see good and bad blog format examples every day. While I like to think that the content is the only thing that draws people to a blog post and keeps them reading, I know that the layout and blog format also play a huge factor.
- [Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)](https://10bestpr.ca/2024/04/15/everything-you-need-to-know-about-youtube-affiliate-marketing-in-2024-expert-tips-examples/) - If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without
- [Phases of Website Redesign: The Ultimate Guide for Marketers](https://10bestpr.ca/2024/04/18/phases-of-website-redesign-the-ultimate-guide-for-marketers/) - So, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision
- [How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds](https://10bestpr.ca/2024/04/18/how-to-use-ai-for-a-more-effective-social-media-strategy-according-to-ross-simmonds/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all
- [The Ultimate Guide to Nonprofit Marketing in 2024](https://10bestpr.ca/2024/04/18/the-ultimate-guide-to-nonprofit-marketing-in-2024/) - Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Does this like your organization? I want to help. That’s why I created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic,
- [UTM Codes: How to Create UTM Tracking URLs on Google Analytics](https://10bestpr.ca/2024/04/18/utm-codes-how-to-create-utm-tracking-urls-on-google-analytics/) - How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI.
- [How HubSpot's Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot's Director of Social](https://10bestpr.ca/2024/04/16/how-hubspots-social-team-grew-their-linkedin-presence-by-84-in-six-months-according-to-hubspots-director-of-social/) - Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might've noticed a shift in HubSpot's social strategy. The more traditional B2B posts have given way for a social media presence that
- [General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application](https://10bestpr.ca/2024/04/17/general-cover-letter-15-cover-letter-templates-to-perfect-your-next-job-application/) - Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying
- [What is an editorial calendar? Your Guide to Editorial Calendars [Examples + Templates]](https://10bestpr.ca/2024/04/16/what-is-an-editorial-calendar-your-guide-to-editorial-calendars-examples-templates/) - If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your computer monitor.
- [The Best Times to Post on Social Media in 2024 [New Data]](https://10bestpr.ca/2024/04/16/the-best-times-to-post-on-social-media-in-2024-new-data/) - As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role.So, if you are wondering what the best times to post on social media in 2024 are, I have got you
- [Social Media SEO: 10 Social Media Strategies to Boost SEO](https://10bestpr.ca/2024/04/15/social-media-seo-10-social-media-strategies-to-boost-seo/) - Often, social media and SEO conversations happen separately.Social media is meant to build relationships and engage with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible.
- [Learn from My Mistakes: 7 Digital Course Pitfalls to Skip](https://10bestpr.ca/2024/04/09/learn-from-my-mistakes-7-digital-course-pitfalls-to-skip/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Mistakes are part of the journey for every digital course creator, and trust me, I've made my fair share of them as I’ve built my business. But for every one of these missteps, there’s been
- [26 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More in 2024](https://10bestpr.ca/2024/04/11/26-conversion-rate-optimization-tools-for-research-feedback-analytics-more-in-2024/) - Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors into customers, and that’s where conversion rate optimization tools come in.The list below outlines many helpful conversion rate optimization (CRO) tools to help you gain new customers and improve your bottom line. From high-level changes
- [The Science of Productivity: How to Get More Done in a Day](https://10bestpr.ca/2024/04/12/the-science-of-productivity-how-to-get-more-done-in-a-day/) - It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to. Emails, meetings, endless notifications... We’re indeed being pulled in more directions than ever before, but it’s
- [5 Psychological Tactics to Write Better Emails](https://10bestpr.ca/2024/04/12/5-psychological-tactics-to-write-better-emails/) - Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the
- [How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide](https://10bestpr.ca/2024/04/10/how-to-develop-a-content-strategy-in-7-steps-a-start-to-finish-guide/) - Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's innovative and engaging for your prospects and customers. If you're having trouble planning for the upcoming year or need some fresh ideas to include
- [The Ultimate Guide to Content Marketing in 2024](https://10bestpr.ca/2024/04/11/the-ultimate-guide-to-content-marketing-in-2024/) - In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience.We’ve applied what you’ll learn for over a decade, causing us to attract millions of monthly visitors to HubSpot.com. Image Source Besides our website content, our practical content marketing approach helps us get millions of
- [70 AI Prompt Examples for Marketers to Use in 2024](https://10bestpr.ca/2024/04/10/70-ai-prompt-examples-for-marketers-to-use-in-2024/) - Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance. When used right, AI saves me time on routine tasks and sparks my
- [9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]](https://10bestpr.ca/2024/04/09/9-advertising-trends-to-watch-in-2024-new-data-expert-insights/) - Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in
- [The Psychology of Short-Form Content: Why We Love Bite-Sized Videos](https://10bestpr.ca/2024/04/09/the-psychology-of-short-form-content-why-we-love-bite-sized-videos/) - Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for
- [The Future of Social Media [Research]: What Marketers Need to Know](https://10bestpr.ca/2024/04/08/the-future-of-social-media-research-what-marketers-need-to-know/) - Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You're probably wondering what the social future of social media could look like and how marketers will need to adapt.
- [60 Remote Work Stats to Know in 2024](https://10bestpr.ca/2024/04/08/60-remote-work-stats-to-know-in-2024/) - My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. .multi-step-offers-form__gdpr-notice { display: none; } We're committed to your privacy. HubSpot uses the information you provide to us to
- [Is a Cover Letter Necessary in 2024?](https://10bestpr.ca/2024/04/03/is-a-cover-letter-necessary-in-2024/) - Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I’ve wondered if a cover letter
- [How to Create an HTML Form That Sends You an Email](https://10bestpr.ca/2024/04/03/how-to-create-an-html-form-that-sends-you-an-email/) - Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue. Below, you’ll learn how to create a form that sends an email to you, as well as the customer, after a submission. This simple trick
- [How to Do Keyword Research for SEO: A Beginner's Guide](https://10bestpr.ca/2024/04/04/how-to-do-keyword-research-for-seo-a-beginners-guide/) - While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
- [47 B2B Marketing Stats to Know This Year [+HubSpot Data]](https://10bestpr.ca/2024/04/05/47-b2b-marketing-stats-to-know-this-year-hubspot-data/) - Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no
- [Is TikTok Becoming the Next QVC? All About TikTok Live Shopping](https://10bestpr.ca/2024/04/05/is-tiktok-becoming-the-next-qvc-all-about-tiktok-live-shopping/) - When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online
- [The Most Effective Types of Content on Social Media in 2024 [New Data]](https://10bestpr.ca/2024/04/03/the-most-effective-types-of-content-on-social-media-in-2024-new-data/) - It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher. These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a
- [The Ultimate Guide to Instagram Influencer Marketing for Brands](https://10bestpr.ca/2024/04/04/the-ultimate-guide-to-instagram-influencer-marketing-for-brands/) - In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.)The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the
- [The Ultimate Guide to PPC Marketing](https://10bestpr.ca/2024/04/03/the-ultimate-guide-to-ppc-marketing/) - Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy? Although 55% of small businesses in the U.S. do some form of online advertising,
- [How to Write a Memo [Template, Examples & HubSpotter Tips]](https://10bestpr.ca/2024/04/03/how-to-write-a-memo-template-examples-hubspotter-tips/) - When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to your entire department or everyone at the company. No pressure. (Well, maybe some pressure…) Before writing
- [57 TikTok Stats to Know in 2024](https://10bestpr.ca/2024/04/02/57-tiktok-stats-to-know-in-2024/) - Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose key app metrics. As someone who’s gotten sucked into the app, hearted hundreds of posts, and even made a few videos, I’m fairly certain that this platform will stick
- [How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook](https://10bestpr.ca/2024/04/02/how-to-run-facebook-ads-step-by-step-guide-to-advertising-on-facebook/) - Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.06 billion users worldwide, 89% of businesses run Facebook ads as their primary advertising method. But, running your Facebook ads is a tough nut to crack. With soaring competition
- [How HubSpot's Blog Team Comes Up With High-Performing Post Ideas](https://10bestpr.ca/2024/04/01/how-hubspots-blog-team-comes-up-with-high-performing-post-ideas/) - When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?”
- [Marketing Budget: How Much Should Your Team Spend in 2024? [By Industry]](https://10bestpr.ca/2024/04/01/marketing-budget-how-much-should-your-team-spend-in-2024-by-industry/) - Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re looking at 57% who feel somewhat confident, and 26% who are very confident their budget plans will maximize ROI for their business.
- [40 Rebranding Announcement Email Examples I Love (For Your Inspiration in 2024)](https://10bestpr.ca/2024/03/25/40-rebranding-announcement-email-examples-i-love-for-your-inspiration-in-2024/) - Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one. Sparked by a long-running legal dispute with another famous WWF (the World Wildlife Fund), the
- [Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way](https://10bestpr.ca/2024/03/29/lead-generation-a-beginners-guide-to-generating-business-leads-the-inbound-way/) - Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy dinner? I used to get these pesky dinnertime calls all the time. Not only were they frustrating, but they never seemed successful for the companies trying to drum up
- [10 Best Productivity Apps for Mac in 2024 (For Digital Specialists)](https://10bestpr.ca/2024/03/26/10-best-productivity-apps-for-mac-in-2024-for-digital-specialists/) - Last year, I finally made the switch to a Mac. As a marketer by day and business development specialist by night, I use many different tools to manage my time, track tasks, keep my creative juices flowing, stay in touch, automate stuff, and keep everything nice and organized. So, I was worried if my usual
- [21 Brand Style Guide Examples I Love (for Visual Inspiration)](https://10bestpr.ca/2024/03/26/21-brand-style-guide-examples-i-love-for-visual-inspiration/) - Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.The best brands stick in our brains because their presence is defined by the repetition of the same
- [The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet](https://10bestpr.ca/2024/03/28/the-youtube-growth-strategy-mr-beast-cocomelon-like-nastya-use-to-dominate-the-internet/) - YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy
- [The Ultimate Guide to SEO in 2024](https://10bestpr.ca/2024/03/28/the-ultimate-guide-to-seo-in-2024/) - When done right, SEO is why you can usually find exactly what you're looking for from Google and other search engines. Yep, even if you turn to Google search for a step-by-step guide to fixing your unfortunately timed flat tire. Harsh truth time: When it comes to business, at least in my experience, you face
- [12 Recruiting Email Examples I Love (For Your Inspiration)](https://10bestpr.ca/2024/03/27/12-recruiting-email-examples-i-love-for-your-inspiration/) - If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention to my account. Messages have arrived in languages that I don’t speak, or they’ve sent a copy-pasted recruiting email template
- [13 YouTube Description Templates That Have Helped Our Videos Go Viral](https://10bestpr.ca/2024/03/27/13-youtube-description-templates-that-have-helped-our-videos-go-viral/) - With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. As both a YouTuber and HubSpot‘s resident creator economy expert, I know a lot about YouTube and how to go viral
- [70+ Social Media Demographics for Marketers in 2024](https://10bestpr.ca/2024/03/26/70-social-media-demographics-for-marketers-in-2024/) - I get it, fellow marketers — sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. Ultimately, keeping on top of important numbers before your social media campaigns can help you achieve ROI in the long run.
- [4 Key Insights: How AI Is Redefining Startup GTM Strategy](https://10bestpr.ca/2024/03/26/4-key-insights-how-ai-is-redefining-startup-gtm-strategy/) - AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI has had a positive impact on their
- [The ‘March Madness' Effect on Company Culture — Win or Bust?](https://10bestpr.ca/2024/03/25/the-march-madness-effect-on-company-culture-win-or-bust/) - Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a March Madness game during work hours? I may or may not have had a game on in the background working from home. And I’m not alone. According to a recent study,
- [How to Give Off Good Boss Energy, According to 8 HubSpot Leaders](https://10bestpr.ca/2024/03/25/how-to-give-off-good-boss-energy-according-to-8-hubspot-leaders/) - We all know "good boss energy" when we see it. Maybe it's the boss who begins each 1:1 by checking-in with you, human to human. Or, perhaps it's the boss who goes out of her way to find new growth opportunities for you. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing
- [How to Get Verified on TikTok: A Step-by-Step Guide](https://10bestpr.ca/2024/03/04/how-to-get-verified-on-tiktok-a-step-by-step-guide/) - As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted
- [Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]](https://10bestpr.ca/2024/03/04/bluesky-is-now-open-to-the-public-should-your-business-be-there-expert-interview/) - Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy.But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social media
- [TikTok Creativity Program: Is it better than the Creator Fund?](https://10bestpr.ca/2024/03/05/tiktok-creativity-program-is-it-better-than-the-creator-fund/) - Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of
- [How to Give Productive Feedback, According to HubSpot Managers & Editors](https://10bestpr.ca/2024/03/18/how-to-give-productive-feedback-according-to-hubspot-managers-editors/) - Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and
- [How to Do A/B Testing: 15 Steps for the Perfect Split Test](https://10bestpr.ca/2024/03/19/how-to-do-a-b-testing-15-steps-for-the-perfect-split-test/) - So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questions like: “What is A/B testing in marketing, anyway?” and “Why does it matter?”Don’t worry! You’ll get all the answers to your burning questions. I’ll even tell you the second answer
- [YouTube SEO: How to Optimize Videos for YouTube Search](https://10bestpr.ca/2024/03/21/youtube-seo-how-to-optimize-videos-for-youtube-search/) - Digging in to learn about YouTube SEO? With video consumption at an all-time high, getting your videos at the top of the world’s largest video platform might seem difficult. Here’s the good news: Ranking your YouTube videos doesn’t require technicalities or spammy tactics. Instead, there are some key elements that the YouTube algorithm uses to
- [Diving Deep Into Marketing in Construction (My Takeaways)](https://10bestpr.ca/2024/03/21/diving-deep-into-marketing-in-construction-my-takeaways/) - As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns.One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. Fast forward to 2024, people are at work. The economic outlook is grim,
- [How to Use Power Queries in Excel](https://10bestpr.ca/2024/03/20/how-to-use-power-queries-in-excel/) - Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort.
- [230 ChatGPT Prompts Marketers Should Use](https://10bestpr.ca/2024/03/20/230-chatgpt-prompts-marketers-should-use/) - ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you‘re
- [11 Recommendations for Marketers in 2024 [New Data]](https://10bestpr.ca/2024/03/19/11-recommendations-for-marketers-in-2024-new-data/) - Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their
- [The 7 Types of Social Media and Pros & Cons of Each (Research)](https://10bestpr.ca/2024/03/18/the-7-types-of-social-media-and-pros-cons-of-each-research/) - When it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journalist.Now, I’m HubSpot‘s go-to blogger for almost anything social media-related, so I’m always keeping up with the latest online happenings. Plus, I‘m a younger millennial who grew up alongside
- [11 Social Media Trends Marketers Should Watch in 2024 [New Data]](https://10bestpr.ca/2024/03/18/11-social-media-trends-marketers-should-watch-in-2024-new-data/) - The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?”
- [YouTube Competitor Analysis: How I Do It in 5 Easy Steps](https://10bestpr.ca/2024/03/05/youtube-competitor-analysis-how-i-do-it-in-5-easy-steps/) - YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users.
- [10 Survey Email Examples I Love (for Your Inspiration)](https://10bestpr.ca/2024/03/06/10-survey-email-examples-i-love-for-your-inspiration/) - I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent. Not long after I got home, I saw an email from the restaurant in the inbox. It was a request to take a survey to tell them about my experience.
- [Online Marketing: The Who, What, Why, & How of Digital Marketing](https://10bestpr.ca/2024/03/06/online-marketing-the-who-what-why-how-of-digital-marketing/) - As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together! Not only has a lot changed about the internet since I was an elementary schooler but it's also changed how we shop, making online marketing crucial for businesses. As of 2024, there are 2.71 billion
- [How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros](https://10bestpr.ca/2024/03/11/how-to-elevate-your-affiliate-marketing-roi-insider-tips-from-hubspot-pros/) - I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding.
- [The Worst Super Bowl Ads — Avoid These Blunders](https://10bestpr.ca/2024/03/15/the-worst-super-bowl-ads-avoid-these-blunders/) - There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions
- [How to Write a Video Script [Template + Video]](https://10bestpr.ca/2024/03/15/how-to-write-a-video-script-template-video/) - Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a template.
- [What is a Letter of Intent? How to Write One for a Job [+ Examples]](https://10bestpr.ca/2024/03/14/what-is-a-letter-of-intent-how-to-write-one-for-a-job-examples/) - Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job.However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker.
- [The Ultimate Guide to Google Ads [Examples]](https://10bestpr.ca/2024/03/14/the-ultimate-guide-to-google-ads-examples/) - Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers. And if you‘ve landed on this blog post, you’re probably looking to get in on the Google Ads action for your own business. You're
- [20 Email Opt-In Examples I Love (For Your Inspiration)](https://10bestpr.ca/2024/03/13/20-email-opt-in-examples-i-love-for-your-inspiration/) - A few months ago, my inbox was filled with emails from a health specialist. I didn't remember signing up for random diet plans, so why was I getting constant emails?I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I'd actually subscribed to. The specialist
- [The HubSpot Blog's 2024 Social Media Marketing Report: Data from 1400+ Global Marketers](https://10bestpr.ca/2024/03/12/the-hubspot-blogs-2024-social-media-marketing-report-data-from-1400-global-marketers/) - As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that the social media marketing landscape is constantly evolving. Fortunately, I can lend my expertise — and that of the 1,460 marketing professionals HubSpot recently surveyed
- [TikTok Shop: What It Is, How to Launch One & How to Market One](https://10bestpr.ca/2024/03/12/tiktok-shop-what-it-is-how-to-launch-one-how-to-market-one/) - I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on
- [I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here's What I Got](https://10bestpr.ca/2024/03/11/i-asked-chatgpt-to-write-10-different-marketing-internship-emails-heres-what-i-got/) - I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change. The jitters are normal, and I'll help make it easier today by showing you exactly how to write
- [What Businesses Get Wrong About Content Marketing in 2024 [Expert Tips]](https://10bestpr.ca/2024/03/11/what-businesses-get-wrong-about-content-marketing-in-2024-expert-tips/) - The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful.After a few blog posts, many people flame out and grumble, “We tried content marketing, but it didn’t work for us.” As a content marketer, I see the same content marketing
- [9 Sponsorship Email Examples I Love (For Your Inspiration)](https://10bestpr.ca/2024/03/07/9-sponsorship-email-examples-i-love-for-your-inspiration/) - When I was working as an in-house marketer, our team spent months in preparation for a massive industry event. In the run-up to the big day, one of the biggest challenges was finding sponsors for the show. Emails went unanswered. Pitches were ignored. Nothing seemed to click. That’s when we put all our creative instincts
- [7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)](https://10bestpr.ca/2024/03/08/7-best-productivity-systems-to-simplify-your-workflow-my-favorite-workflows/) - I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life
- [AI in Digital Marketing — The Complete Guide](https://10bestpr.ca/2024/03/07/ai-in-digital-marketing-the-complete-guide/) - ChatGPT and Google Bard have entered the chat. You're missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing.
- [Professional Email Address: How to Create One in 2024 [+ Examples]](https://10bestpr.ca/2024/03/07/professional-email-address-how-to-create-one-in-2024-examples/) - If you want to be taken seriously, a professional email address is necessary.You might love your old AIM address from high school, but if your clients, partners, or other professional contacts receive an email from “baseballbro25@aim.com,” there’s a good chance it’ll go straight into the trash. That said, coming up with a professional address isn’t
- [50 Ecommerce Statistics To Know in 2024 [New Data]](https://10bestpr.ca/2024/03/08/50-ecommerce-statistics-to-know-in-2024-new-data/) - Ecommerce is businesses selling products online, and people buying those products online.Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media.Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as
- [13 Confirmation Email Examples I Love (For Your Inspiration)](https://10bestpr.ca/2024/03/08/13-confirmation-email-examples-i-love-for-your-inspiration/) - I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. It also gave me the option
- [21 of the Best Free Google Sheets Templates for 2024](https://10bestpr.ca/2024/03/07/21-of-the-best-free-google-sheets-templates-for-2024/) - Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible).
- [15 Email Preview Text Examples That Would Catch My Attention](https://10bestpr.ca/2024/03/05/15-email-preview-text-examples-that-would-catch-my-attention/) - I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way.All floodgates burst open — my inbox quickly becomes an overflowing chaos. I usually send all these unread promotional
- [The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]](https://10bestpr.ca/2024/03/05/the-top-5-b2c-marketing-trends-of-2024-new-hubspot-blog-data-expert-insights/) - In 2024, 43% of B2C marketers plan to increase their marketing budget.The question is: Where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2024, we surveyed 1,460 global marketing professionals working in B2B and B2C companies. From influencer marketing
- [7 Email Banner Examples I Love (For Your Inspiration)](https://10bestpr.ca/2024/03/04/7-email-banner-examples-i-love-for-your-inspiration/) - Last week, I was drinking coffee when an email from Adidas popped up.At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for
- [5 Marketing Trends That Might Not Survive in 2024 [HubSpot Research + Expert Insights]](https://10bestpr.ca/2024/03/04/5-marketing-trends-that-might-not-survive-in-2024-hubspot-research-expert-insights/) - Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it's time to do some housekeeping. Here, we'll cover five marketing trends that are losing steam and
- [How to Make Your Brand Stand Out When Amazon's Your Marketing Competitor](https://10bestpr.ca/2024/02/27/how-to-make-your-brand-stand-out-when-amazons-your-marketing-competitor/) - Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. I almost entered my card details when I spotted a beautiful purple mat with
- [What is Career Cushioning? Why You Might Want to Try It in 2024](https://10bestpr.ca/2024/02/28/what-is-career-cushioning-why-you-might-want-to-try-it-in-2024/) - As I started writing this article about career cushioning, I couldn’t help but wonder … am I a career cushion-er? I have a side hustle (shoutout to CKTL Candle Co.). But it technically only “counts” if I’m using that side hustle as a sense of security in case I lose my day job as HubSpot’s
- [25 Healthcare Email Examples and Templates I Love (For Your Inspiration)](https://10bestpr.ca/2024/02/29/25-healthcare-email-examples-and-templates-i-love-for-your-inspiration/) - Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception.While recent statistics put email ROI at $36 for every dollar spent, knowing how to craft your healthcare email is key to unlocking this monetary value. I’ll share 15 of my favorite healthcare emails in this article
- [I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here's What I Got](https://10bestpr.ca/2024/03/01/i-asked-chatgpt-to-write-5-types-of-counteroffer-emails-heres-what-i-got/) - You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in. Counteroffers are expected. If you haven’t written a counteroffer email before or feel like
- [15 Post-Purchase Email Examples to Inspire Your Next Campaign](https://10bestpr.ca/2024/03/01/15-post-purchase-email-examples-to-inspire-your-next-campaign/) - I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox. I could almost smell the ocean and feel the sand under my feet
- [How to Use WordPress: Ultimate Guide to Building a WordPress Website](https://10bestpr.ca/2024/03/01/how-to-use-wordpress-ultimate-guide-to-building-a-wordpress-website/) - When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you're certainly not alone. While WordPress does have a bit of a learning curve, I still think it‘s something that anyone can use to build a website
- [Diving Deep Into Technical SEO for Ecommerce (My Takeaways)](https://10bestpr.ca/2024/02/29/diving-deep-into-technical-seo-for-ecommerce-my-takeaways/) - As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. The
- [How to Create Excel Charts and Graphs](https://10bestpr.ca/2024/02/29/how-to-create-excel-charts-and-graphs/) - Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can be a bit intimidating to poke around in Microsoft Excel.I’m here to share the foundational information you need, helpful video tutorials, and step-by-step instructions for anyone feeling like they are in
- [I Asked ChatGPT How to Apologize Professionally in an Email — Here’s What I Got](https://10bestpr.ca/2024/02/28/i-asked-chatgpt-how-to-apologize-professionally-in-an-email-heres-what-i-got/) - Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write an apology email at some point in our careers — whether to a coworker for missing a deadline, to a manager for making an error in a report, or to a customer for delayed shipping.
- [35 Vision And Mission Statement Examples That Will Inspire Your Buyers](https://10bestpr.ca/2024/02/28/35-vision-and-mission-statement-examples-that-will-inspire-your-buyers/) - Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples. Brands use a mission statement to express their values. As consumers, we like to patronize businesses that have values we believe in.
- [Cancellation Email Examples I Love (For Your Inspiration)](https://10bestpr.ca/2024/02/27/cancellation-email-examples-i-love-for-your-inspiration/) - The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Recently, I canceled a subscription. The truth was, I wasn’t entirely satisfied with the company, and someone else could do the same thing for the same money. I left. Within
- [5 Secrets to Achieving Work-Life Balance, According to HubSpot Employees](https://10bestpr.ca/2024/02/27/5-secrets-to-achieving-work-life-balance-according-to-hubspot-employees/) - When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV. Now, I realize how difficult it is to achieve a work-life
- [Did You Get This? 14 Unprofessional Email Mistakes I’d Avoid at All Costs](https://10bestpr.ca/2024/02/26/did-you-get-this-14-unprofessional-email-mistakes-id-avoid-at-all-costs/) - Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. To be fair, this isn’t anyone’s fault. As a society, we simply don’t teach email etiquette or retrain professionals as standards change. If you were fortunate enough to
- [How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]](https://10bestpr.ca/2024/02/26/how-to-rebrand-as-a-content-creator-and-stay-relevant-expert-tips/) - Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.Years ago, I underwent a total rebrand. Before
- [I Asked ChatGPT to Write 5 Different Farewell Emails to Send to My Coworkers — Here's What I Got](https://10bestpr.ca/2024/02/22/i-asked-chatgpt-to-write-5-different-farewell-emails-to-send-to-my-coworkers-heres-what-i-got/) - Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to transition to a new job, was bittersweet. I preferred to say goodbye in person, but
- [Everything You Need to Know About Webinar Marketing](https://10bestpr.ca/2024/02/23/everything-you-need-to-know-about-webinar-marketing/) - Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They're low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your
- [7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)](https://10bestpr.ca/2024/02/23/7-marketing-questions-teams-are-asking-in-2024-data-insights/) - In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head.
- [I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got](https://10bestpr.ca/2024/02/23/i-asked-chatgpt-to-write-3-marketing-job-inquiry-emails-heres-what-i-got/) - As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you can win some of the best projects by being proactive and running outreach. In fact, that’s how I started cooperating with some of the world’s most renowned brands. Just because
- [How Your JavaScript Can Benefit Your SEO](https://10bestpr.ca/2024/02/22/how-your-javascript-can-benefit-your-seo/) - If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript. In fact, any site that uses Google Analytics (and other tracking tools) or features interactive elements or web applications also
- [8 Email Disclaimer Examples I Love (For Your Inspiration)](https://10bestpr.ca/2024/02/22/8-email-disclaimer-examples-i-love-for-your-inspiration/) - If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe. There, sandwiched between social icons and the company logo, lies the humble email disclaimer.
- [Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)](https://10bestpr.ca/2024/02/21/everything-you-need-to-know-about-google-search-essentials-formerly-google-webmaster-guidelines/) - One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to your
- [Market Research: A How-To Guide and Template](https://10bestpr.ca/2024/02/21/market-research-a-how-to-guide-and-template/) - Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.Enter: Market Research.
- [5 Email Footer Examples I Love (For Your Inspiration)](https://10bestpr.ca/2024/02/20/5-email-footer-examples-i-love-for-your-inspiration/) - I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom
- [50 Small Business Marketing Ideas for 2024](https://10bestpr.ca/2024/02/20/50-small-business-marketing-ideas-for-2024/) - Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential.That’s why I’ve collected this list of 50 small business marketing ideas to help you get started. As the former head of marketing for two small businesses, I’ve
- [I Asked ChatGPT How to Answer Salary Expectations in an Email — Here’s What I Got](https://10bestpr.ca/2024/02/19/i-asked-chatgpt-how-to-answer-salary-expectations-in-an-email-heres-what-i-got/) - Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number was too low? Or worse, what if I miss out on the job opportunity because
- [I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)](https://10bestpr.ca/2024/02/14/i-tried-10-ai-project-management-tools-to-see-if-theyre-worth-it-results-recommendations/) - AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is
- [How Healthcare Businesses are Using Automation](https://10bestpr.ca/2024/02/16/how-healthcare-businesses-are-using-automation/) - Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and
- [I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here's What I Got](https://10bestpr.ca/2024/02/16/i-asked-chatgpt-to-write-5-types-of-sick-day-emails-to-send-to-my-boss-heres-what-i-got/) - In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But you know what they say about the best-laid plans, right? My body failed me, and I fractured my hip. Which, unfortunately, resulted in me needing to
- [4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)](https://10bestpr.ca/2024/02/15/4-phishing-email-examples-even-i-could-fall-for-how-to-spot-them/) - Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued
- [How Luxury Brands Market and What You Can Learn](https://10bestpr.ca/2024/02/15/how-luxury-brands-market-and-what-you-can-learn/) - I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video.In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. Do
- [How Financial Services Businesses are Using Automation](https://10bestpr.ca/2024/02/13/how-financial-services-businesses-are-using-automation/) - The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to
- [3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]](https://10bestpr.ca/2024/02/13/3-roles-marketing-leaders-plan-to-recruit-in-2024-new-research-expert-insights/) - While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. You've come to the right blog
- [I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here's What I Got](https://10bestpr.ca/2024/02/12/i-asked-chatgpt-to-write-3-different-marketing-job-application-emails-heres-what-i-got/) - Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I'd be much fairer to myself and admit that I was able to make
- [Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better](https://10bestpr.ca/2024/02/12/googles-head-of-technology-platforms-on-how-first-party-data-ai-will-transform-the-ad-industry-for-the-better/) - Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still
- [Marketing Agencies We Admired in 2023](https://10bestpr.ca/2024/02/09/marketing-agencies-we-admired-in-2023/) - Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. As recently as 2008, influential marketers
- [How to Use the SUBTRACT Function in Excel](https://10bestpr.ca/2024/02/07/how-to-use-the-subtract-function-in-excel/) - Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values.While Excel contains a lot of power, it’s also quite useful for simple addition, subtraction, multiplication, and division.
- [Diving Deep Into Marketing for Dentists (My Takeaways)](https://10bestpr.ca/2024/02/08/diving-deep-into-marketing-for-dentists-my-takeaways/) - An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive.To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what
- [The 15 Best WordPress Email Plugins in 2024](https://10bestpr.ca/2024/02/07/the-15-best-wordpress-email-plugins-in-2024/) - If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively. Discover the 15 best WordPress email plugins on the market
- [SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master](https://10bestpr.ca/2024/02/07/seo-step-by-step-tutorial-8-easy-basics-for-beginners-to-master/) - You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know?I this post, I'll walk you through the basic vocabulary you need to know and tips for learning SEO on your own. Then,
- [The Hustle's YouTube Team Tells Us Their Favorite Short-Form Videos of 2023](https://10bestpr.ca/2024/02/06/the-hustles-youtube-team-tells-us-their-favorite-short-form-videos-of-2023/) - 2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos
- [Diving Deep Into Marketing in Financial Services (My Takeaways)](https://10bestpr.ca/2024/02/05/diving-deep-into-marketing-in-financial-services-my-takeaways/) - 🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That
- [How to Generate Leads on LinkedIn in 2024, According to LinkedIn's VP of Marketing](https://10bestpr.ca/2024/02/05/how-to-generate-leads-on-linkedin-in-2024-according-to-linkedins-vp-of-marketing/) - Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today.LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business, especially considering that audiences exposed to brand messages on LinkedIn are 6X more likely to convert. But, without a clear strategy in mind,
- [How to Password Protect an Excel File](https://10bestpr.ca/2024/02/01/how-to-password-protect-an-excel-file/) - If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and organize all sorts of data. You may even use Excel to work with private or confidential information. If you have data in a spreadsheet that you don’t want just anyone else to see, you can
- [A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump](https://10bestpr.ca/2024/01/31/a-fishful-of-dollars-what-marketers-can-learn-from-the-gen-z-caviar-bump/) - If you’re a marketer, you cannot ignore meme culture.No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic.
- [How to Write a Great Value Proposition [7 Top Examples + Template]](https://10bestpr.ca/2024/01/31/how-to-write-a-great-value-proposition-7-top-examples-template/) - Your company's value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that's strong enough to lift conversion rates and sales? In this article, you'll learn the definition of a
- [How to Use the COUNTIF Function in Excel](https://10bestpr.ca/2024/01/30/how-to-use-the-countif-function-in-excel/) - Excel can do more than just simple math. That's thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long experience with Excel, I’ve found that one of the more useful functions is the COUNTIF function.
- [Diving Deep Into Marketing for Restaurants (My Takeaways)](https://10bestpr.ca/2024/01/30/diving-deep-into-marketing-for-restaurants-my-takeaways/) - I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top
- [4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]](https://10bestpr.ca/2024/01/29/4-tiktok-predictions-that-creators-on-the-platform-are-preparing-for-expert-insights/) - Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is
- [How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn's Global Product Marketing Leader](https://10bestpr.ca/2024/01/29/how-to-create-strong-sales-and-marketing-alignment-in-2024-according-to-linkedins-global-product-marketing-leader/) - Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that list?
- [Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)](https://10bestpr.ca/2024/01/24/email-marketing-the-ultimate-guide-expert-tips-data-to-know/) - I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter. So, I know a thing or two about email marketing. Done correctly,
- [The Ultimate Guide to Content Creation](https://10bestpr.ca/2024/01/25/the-ultimate-guide-to-content-creation/) - As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to
- [Has Google Gotten Worse? Here’s What New Data Says](https://10bestpr.ca/2024/01/24/has-google-gotten-worse-heres-what-new-data-says/) - “Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. Joke’s on them. SEO has been ruining Google Search for 26 years. I was there for keyword stuffing, cloaking, and link farms. The
- [How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media](https://10bestpr.ca/2024/01/02/how-media-leaders-will-make-ai-work-in-2024-from-hubspots-vp-of-media/) - Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who's led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business
- [Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data](https://10bestpr.ca/2024/01/22/q1-marketing-plays-thatll-start-your-year-strong-according-to-state-of-marketing-data/) - Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart.It's an exciting time but also a bit overwhelming. You have new goals to reach and new strategies
- [15 Best WordPress Survey Plugins in 2023 (Hands-On)](https://10bestpr.ca/2024/01/22/15-best-wordpress-survey-plugins-in-2023-hands-on/) - On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. To help you find the best WordPress survey
- [55 Funny Commercials We Love From the Last Five Years](https://10bestpr.ca/2024/01/03/55-funny-commercials-we-love-from-the-last-five-years/) - It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something.By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. Incorporating humor can work for almost any business
- [I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned](https://10bestpr.ca/2024/01/04/i-took-a-deep-dive-into-the-marketing-funnel-heres-what-i-learned/) - Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created? I can tell you, from personal experience, that few things give you as strong of a motivation boost as this. After all, it's proof
- [19 Types of Blogs that Make Money in 2024 [+Examples]](https://10bestpr.ca/2024/01/08/19-types-of-blogs-that-make-money-in-2024-examples/) - Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods. In this post, you’ll learn how to monetize a blog and see examples of the most popular (and lucrative) types of blogs that will inspire
- [[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged](https://10bestpr.ca/2024/01/17/update-how-to-make-a-facebook-business-page-that-keeps-people-engaged/) - Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and
- [What Is Contextual Targeting, in the Context of Ads?](https://10bestpr.ca/2024/01/19/what-is-contextual-targeting-in-the-context-of-ads/) - As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content.
- [Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?](https://10bestpr.ca/2024/01/19/influencers-vs-creators-whats-the-difference-which-should-marketers-invest-in/) - When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a
- [What Is Microblogging: A Start-to-Finish Guide for 2024](https://10bestpr.ca/2024/01/18/what-is-microblogging-a-start-to-finish-guide-for-2024/) - When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following over time and allowed me to share my ideas and experiences with thousands of people in my network. And the best part is, it helped me avoid the hassle and lengthy
- [Relationship Marketing: The Ultimate Guide](https://10bestpr.ca/2024/01/18/relationship-marketing-the-ultimate-guide/) - Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%. Whether you’re a team of one or more, strategic relationship
- [Dry January is Big Bucks for Booze Makers](https://10bestpr.ca/2024/01/17/dry-january-is-big-bucks-for-booze-makers/) - Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement.Dry January refers to the growing trend of taking the month off from drinking alcohol. Consider it a four-week vacay for your liver. But it’s not meant to be a detox. Instead, the creators
- [An Introductory SQL Tutorial: How to Write Simple Queries](https://10bestpr.ca/2024/01/17/an-introductory-sql-tutorial-how-to-write-simple-queries/) - Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That's for the advanced data users. I could never do that.”Well, you couldn't be more wrong. The most successful marketers are data-driven, and
- [3 Tips on Launching a Kickass Podcast, from My First Million Producers](https://10bestpr.ca/2024/01/08/3-tips-on-launching-a-kickass-podcast-from-my-first-million-producers/) - The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone.But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. 😬 Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train has
- [The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers](https://10bestpr.ca/2024/01/09/the-2024-state-of-marketing-trends-report-data-from-1400-global-marketers/) - If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences. While AI's quickly become a marketer's ultimate assistant in many of these quests, it's also caused our landscape (and competition) to evolve
- [19 Best Free Marketing & Sales Templates for Microsoft Excel](https://10bestpr.ca/2024/01/15/19-best-free-marketing-sales-templates-for-microsoft-excel/) - In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.To help those of you looking for a way to sharpen your Microsoft Excel skills, I've put together a detailed list of templates you can start using to simplify your sales and marketing tasks.
- [The Top Marketing Trends of 2024 & How They've Changed Since 2023 [Data from 1400+ Global Marketers]](https://10bestpr.ca/2024/01/15/the-top-marketing-trends-of-2024-how-theyve-changed-since-2023-data-from-1400-global-marketers/) - Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you're a marketer like myself, you've probably experienced the same feeling of whiplash as marketing trends continue to shift.Keeping up with the latest marketing trends isn’t always easy. But, to succeed
- [Character Count 101: Ideal Length for Instagram, Facebook, X, & LinkedIn Posts](https://10bestpr.ca/2024/01/10/character-count-101-ideal-length-for-instagram-facebook-x-linkedin-posts/) - From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It's not always about the limits set by different platforms but rather the optimal number of characters for user engagement.For example, you probably know the character limit for a post on X is 280, but did
- [How to Write an Ecommerce Business Plan [Examples & Template]](https://10bestpr.ca/2024/01/11/how-to-write-an-ecommerce-business-plan-examples-template/) - If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood
- [18 Top Marketing Attribution Software Tools for 2024](https://10bestpr.ca/2024/01/12/18-top-marketing-attribution-software-tools-for-2024/) - Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. That’s why marketing attribution software is so important.
- [How Often Should You (or Your Company) Blog? [New Data]](https://10bestpr.ca/2024/01/12/how-often-should-you-or-your-company-blog-new-data/) - In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to offer an accurate and well-informed response. But I simply didn’t have one at the time.
- [55 Office Costume Ideas for Marketing Nerds & Tech Geeks](https://10bestpr.ca/2024/01/12/55-office-costume-ideas-for-marketing-nerds-tech-geeks/) - How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace. We want you to have fun this year, so we‘re taking the work out of
- [How to Use the P.S. in Email](https://10bestpr.ca/2024/01/12/how-to-use-the-p-s-in-email/) - As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy.With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions.
- [How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips](https://10bestpr.ca/2024/01/11/how-to-build-a-website-2-methods-9-easy-steps-35-amazing-tips/) - Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or,
- [22 Copywriting Examples From Businesses With Incredible Copywriters](https://10bestpr.ca/2024/01/11/22-copywriting-examples-from-businesses-with-incredible-copywriters/) - We're all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo's quirkiness — appearing in everything from commercials to print ads to social media posts.
- [26 of the Best Free Stock Photo Sites to Use in 2024](https://10bestpr.ca/2024/01/10/26-of-the-best-free-stock-photo-sites-to-use-in-2024/) - When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand.
- [What Is Retargeting? How To Set Up an Ad Retargeting Campaign](https://10bestpr.ca/2024/01/10/what-is-retargeting-how-to-set-up-an-ad-retargeting-campaign/) - In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive.When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided
- [What Is a Landing Page? All Your Questions, Answered](https://10bestpr.ca/2024/01/09/what-is-a-landing-page-all-your-questions-answered/) - A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI.In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing page

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