Public relations (PR) has become increasingly more diverse and challenging across many industries. In most cases, searching for the Best PR Company is the key to succeeding and staying at the top; but for those who want to know the ropes on their own, here is a list of the 5 top (PR) public relations tips to follow so you can stay at the top of your game.
#1 of 5 Best PR Tips The road to success is one you draw yourself with numerou up and downs. Strategic goal plans must include milestones, forecasts and metrics and regular follow ups. Yet too many good looking business plans depend on executionand strategy. But is not seeing believing? No list of top PR tips is complete with quantifiable data analysis, and the best way to analyze tomes of information is visual organization. Draw a map, use charts, graphs or pie charts to strategize and plan your roadmap.
#2 of 5 Best PR Tips A handshake can say many things about an individual. So does Google + and Instagram. So stop using G+ like IG and realize that all social mediums are an opportunity to network and get your message across. Optimize your content and come up with punchlines, call to actions. Upload a professional photograph. Include a few client recommendations and success stories, and post regularly in groups, staying very active will help you. And of course, one of the most relevant rules members of the 10 Best PR team has to offer.
#3 of 5 Best PR TipsIdentify the target audience of your pitch and material. Demographic metrics is worth its weight in gold, and every message should be tailored to its recipients. Do not spam or pitch to the wrong media contact or mass-mail.
#4 of 5 Best PR Tips Steven Hook, PhD, suggests that most sales pitches should follow a simple formula: Problem – Solution – Action. In this manner, after establishing a common ground with the audience in the Problem section, you can "nudge your audience from comfortable familiar territory into the strange and new." Yet too often, memos and e-mails and speeches provide heaps of information but forget the million dollar question. Ask for a yes! According to 10 Best PR, every web page should include a "Buy it now" button or "Contact us" link; every press release should end with a phone number. Be specific what the call to action is. Put the reader on a one-way street, not a 12-lane highway.
#5 of 5 Best PR Tips Customer feedback is the most important metric of ROI. But short of enraged callers, customer feedback can be hard to come by. It must be sought. Thankfully, there are several venues by which you can glean audience response. Launch a customer focus group, conduct an audience perception survey, or allow comments on your Facebook profile page. Encourage an open-door policy.