Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last 6+ years of running my own business.
Recently, I reached out to one of the leading AI companies that secured VC funding. I really wanted to cooperate with them, so I wrote a personalized LinkedIn message and contacted one of the editorial team members. Having done my “homework,” I knew from media announcements that they wanted to invest in global expansion, so I referred to it in my message.